360 Camera For Product Photography – 360 product photography shows what your product looks like from different angles. Explore tools, steps to follow, and tips to improve your sales.
360 product photography uses a series of images to create a realistic image that viewers can rotate. First, place the product on a table and take a picture. Then, rotate the item the specified number of degrees and shoot again. Repeat until 360 degrees are reached. The software does the rest.
360 Camera For Product Photography
The software merges the images and displays them as a 360 image on the website. A seller can rotate the image to view the product from different angles. Additionally, you can enhance product images with interactive calls that provide information about benefits and features. Also, you can zoom in on the image for a closer examination of the item’s features.
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The difference between 3D and 360 product photography is in the method and the resulting image. 3D photographers shoot from multiple angles. This allows viewers to rotate the image on multiple axes, similar to virtual home tours. Meanwhile, 360 photographers shoot from an angle on an axis.
3D photography requires a tripod to rotate the camera. Then, the software stitches the images together, similar to the panorama feature on most smartphone cameras. 3D images will include more images and have larger file sizes than 360-degree images. 3D photography can also be called multi-axis or dual-axis.
Another popular use case for 3D beyond virtual home tours is the 3D room planner. This allows you to literally fill a space with furniture or other items, perhaps before the room is even there.
360 product photography works using 360 view software. This software generates code that is combined with a series of product images. This results in a 360 image that users interact with on the website. Generally, they can rotate it and zoom in on specific areas.
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Four types of 360-degree product spin begin with non-interactive, in which the image rotates automatically without the viewer’s control. Interactively, the user controls the spin. By moving, the parts move to show their function. Finally, with video clips, you include 360 views in the video.
To shoot 360 product photos, you need the right tools. This includes the camera, mount, trigger, lights, turntable and 360 photo software. Then, follow the steps. First, take a series of photos, at least 24, of your product table. Finally, use your editing program and 360 photo software.
You’ll need a camera and a few accessories, a turntable and some software to start shooting your 360-degree product photos.
To create 360 product images, start taking test shots. This will help you determine your camera and lighting settings and center your product. Then, you’re ready to start taking pictures and start spinning the turntable. You will end up with your own photo editing software and 360 view software.
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Many factors go into creating a good 360-degree product image. These include lighting, image type, image quality, angle and number of images. Also, the product itself plays a role. For example, will the audience benefit from different angles?
You may need to create a few test images while adjusting each of these elements until you find the sweet spot for your product images.
The benefits of 360-degree product photography can include higher brand awareness, sales and customer satisfaction. In addition, 360 photos allow online sellers to better understand the product. This leads to more sales and fewer returns.
You can make a business case for 360 photography by showing the results of a survey, such as a 40% increase in sales. You can show sites that use 360-degree images to be more unique. Also, you may be able to make a case for a lawsuit as proof of concept.
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Costs for 360 product photography vary, but a basic setup can be affordable. You can use your smartphone. Then, buy a $30 turntable and a $15 tripod. Use the lights you already have. You will need photo editing software, which includes free options. Finally, you’ll need 360-view software, which varies in cost.
On the other hand, if your budget allows, you can pay a professional to take into account all the details and apply their skills and knowledge to guarantee high quality results. Pricing will vary based on the size of your project and how many additional features (for example, hotspots) you want to add.
360-view software allows online sellers to view 360-degree product images in their web browser. The software generates the code that enables the image to be displayed and rotated. Also, it can add user controls to the image.
360 view software allows some customization of what users see and how they handle the final image. These include:
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Some examples of 360 view software are Iconasys 360 Product View Creator, WorldSync Snap36, and WebRotate 360 Product Viewer.
If your products are sold exclusively through other sites, you may not need your own 360-view software. But you must make sure that your 360 photos meet the requirements of your host’s viewing software.
Many customers have come to expect 360-degree product photos on e-commerce sites. A 360-degree product image provides a more satisfying experience, like studying an item in a store. If customers like what they see, they are more likely to buy the item.
Some vendors may need better technology to achieve professional looking 360 photography with less time and energy. 3D Cloud AR-Enabled 360 product spin offering can help without breaking the bank.
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In addition, 3D Cloud 3D Room Visualization offers a complete solution for configuration, visualization, pricing and pricing. It offers detailed, interactive 3D models for e-commerce product pages. Customize and showcase your products from any angle with fast delivery of custom and semi-custom SKUs. As incorporating product videos into your marketing mix can pay huge dividends, learning the ropes of 360-degree photography can be a great addition to your product image. tool kit
In this article, we’ll explore everything you need to know about 360-degree product photography and what it takes to get it right.
360-degree photography is a method of photography that captures the entire environment of an object in a full circle. Typically, this is done by placing the object of interest on a rotating turntable and taking multiple pictures from different angles. The images are then combined in post-processing to create a field view of the object.
360-degree product photos, in particular, allow users to see the image in more detail and get a better feel for the product.
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Although there is overlap between the two, AR is significantly more involved from a production perspective, while 360-degree images can be done on virtually any budget. AR is the intersection of the real world and interactive modifications such as sound, vision, and computer-generated elements, while 360-degree photography consists of standard images with a 360-degree view.
As you can imagine, a 3D image of a product can provide more context than a traditional 2D image. From shoes to clothing and even hardware, the full 360-degree view allows users to see exactly how items look and feel in real life – from every angle.
Effectively presenting your products online is becoming more and more important, especially with more people shopping in different ways.
As BigCommerce shared in their Covid eCommerce Trends report, 67% of consumers report that they are shopping differently after COVID-19—mostly online.
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“Retailers have stepped up to the challenge … by embracing emerging technologies to build relationships with customers or make their customer experience much easier.”
The images and product images you use on your site play an important role in putting your best foot forward. Testing new technologies and working to optimize your brand assets go a long way in driving sales and building trust.
There’s only so much you can do with a 2D image. With 360-degree images and animated GIFs, your customers and visitors can really get to know the product. Because your 360-degree photos are interactive chances are high your potential customers will spend more time on your website, giving you more opportunity to share why you are a good fit.
Speaking to Cappasity about the benefits of 3D photography, Aurelia Amore, co-founder and CEO of Shoes 53045, shared why she believes 360-degree photography can dramatically improve the customer experience and can drive sales. Add: “By offering the possibility to find our shoes from any angle., it is the best technology to improve the customer experience. We have seen that our customers are now spending more time on the product page than ever before. Time has improved by 18% thanks to interactive 3D images.”
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Far from being a no-name brand, Home Depot has reportedly reduced its e-commerce return rate by around 18% after investing heavily in 360-degree photography. Given the nature of what they were selling, 360-degree photos were particularly effective and allowed them to engage and educate potential customers and reduce returns. Being able to see a full view of a particular type of screw or drill, for example, helps ensure the right choice from the start.
Returns are not only expensive, they can also create a bad customer experience. Compared to in-store purchases, e-commerce sees a 2x increase in returns. Some of the most common reasons for returns are:
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