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Filipinos will spend $12 billion on e-commerce platforms by 2025, representing a significant portion of the Southeast Asian market and a valuable category for you to dip your toes into. timely marketing strategies and determination to continue.
Buy And Sell Business Ideas In The Philippines
Of course, there are some moving parts when it comes to starting and building an e-commerce business in the Philippines. Transportation can be expensive and unreliable, especially when you consider the size of the country. Customer satisfaction is paramount. Convincing new users to trust your brand is also tricky. However, the biggest hurdle to getting started is finding in-demand products to sell.
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In this article, we will talk about 12 trending products in the Philippines in 2021 that are attracting huge search interest and remain top of mind for Filipino consumers. We’ll also share relevant marketing tips tailored to each product that you can incorporate into your go-to-market strategy.
These suggestions can either be built into a brand new store or added to an existing site. They are based on data from Google Trends and related search volume data from popular SEO tools. This article will be updated frequently as we find new items, so be sure to bookmark it and check back periodically!
This should (hopefully!) help you discover new business ideas – or maybe give you an idea for a great product to add to your existing online store. Since each particular product is meant for a particular audience, we are also sharing relevant marketing tips to reach new customers.
Interest in home workouts and fitness equipment has increased due to the pandemic, social distancing and stay-at-home directives. It’s no surprise that Filipinos are eager to buy dumbbells to stay on top of their exercise regimen, and we anticipate this trend to continue throughout the year. There are high levels of buyer intent among those looking for dumbbells in the Philippines.
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Data from Google Trends shows consistent year-round interest in the keyword “dumbbells,” reaching as high as 100 in one case.
Further data from SEMrush shows an average of 22,000 Google searches for ‘dumbbells’. While organic SEO efforts may take some time to bear fruit, given the high difficulty rating of keywords, paid campaigns on Facebook, Instagram, Search and other social platforms are likely to pay dividends.
In case you already manage a health and fitness store in the Philippines, adding dumbbells to your existing SKUs is a great method to increase traffic, visibility and sales. You can do this with either a targeted Google Adwords campaign or even paid social media campaigns on Facebook and Instagram aimed at people interested in health and fitness.
And once a prospect is wandering around your site, it’s easier to upsell accessories like fitness bands, training shoes, and other workout gear. Even if they only buy a pair of dumbbells, you can still use their email address for other marketing campaigns later down the road.
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Home appliances are one of the hottest consumer categories in the Philippines, with the market estimated at $159 million in 2021 and growing at a CAGR of 19%. By 2025, this market will be $318 million.
It averages 15,000 monthly searches for the keyword “device” in the Philippines, with a very low cost per click of $0.07. What this means is that while traditional powerhouses like Samsung and LG will dominate the organic search results, investing in a Google Adwords campaign can put you front and center at a relatively low cost.
Other variations of this keyword to target are branded keywords like “sm equipment”, “abenson equipment” and “robensons equipment”. There is a considerable volume of research on all three; we recommend a paid search campaign that helps divert some of this traffic to your site, which will help give you the initial visibility you need for your products.
Since appliances are a high-ticket item, customers are unlikely to buy on their first visit to your store. They may want to do further research on your product or competing brands before reaching a decision, so be sure to create retargeting campaigns, as well as invest in reviews and testimonials that help prospects overcome the initial hurdle of trust. .
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Filipino consumers are expected to spend over $2 billion annually on skin care products by 2027, including creams, facial cleansers, lotions and more. Data from Google Trends shows that it is a category in high demand all year round.
When it comes to finding things to sell online in the Philippines, skin care products are a powerful category that offers a high rate of repeat purchases. However, if you are building a new brand in this space, the challenge is to drive visibility and foster trust.
Visual platforms like Instagram, Pinterest and even TikTok can help in the first stage of brand awareness and attract consumers to the top of the funnel. User-generated content is essential; this includes video reviews, testimonials and brand hashtags. Influencers, while expensive, have an engaged social following that you may be able to use to drive traffic to your store.
We recommend a comprehensive marketing strategy that targets prospects at various touch points. Your customer might discover you on Pinterest or TikTok and click through to your store. After browsing your products, they may be tempted to buy, but decide to leave it for another day.
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The eventual purchase may come a few days later after they see an additional ad on Instagram. Relying heavily on just one acquisition channel, be it Google Adwords or Instagram, may not be the best approach.
Data from SEMrush shows an average of 6,600 monthly searches for the term ‘skin care’ in the Philippines. That’s not bad, but a little less than expected, which could mean that Filipinos aren’t actively looking for new skin care brands and might be convinced to buy just after seeing an ad on an evocative visual platform. their interest. The cost per click is relatively low, however, at $0.51 which means you can target search queries for branded skincare products if you’re just starting out.
Brand affinity and perceived value is extremely high in skin care. This means you need to have high-quality creative in all your advertising campaigns, as well as a well-designed store that conveys high brand value.
There is also an opportunity to create content that will help drive organic inbound traffic. Keywords such as ‘best skin care for men’, ‘best skin care for women’ and their variations are frequently searched for by concerned consumers looking for solutions. Taking care of this search intent will help drive evergreen traffic and expose your brand to new customers who may not have heard of you before.
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Filipino consumers maintain an interest in footwear throughout the year, as evidenced by Google Trends data. Interest reaches up to 100 during the summer months and rarely drops below 75. Shoes are also often an impulse buy, meaning that well-designed creative backed by a conversion-optimized website can help you stand out
In total, there are about 50,000 monthly searches in the Philippines for shoes. While it is difficult to rank for this keyword organically, a relatively cheap cost per click of $0.24 gives you the opportunity to buy high-target traffic.
As we mentioned earlier, any entrepreneur starting a new brand in footwear or footwear category should pay attention to brand building. Start by figuring out what segment you want to target: millennial athletes, comfortable shoes for seniors, trendy designs for Gen-Z, or any other affinity group you’ve identified.
Product photography, user-generated content, and reviews will help your brand stand out. Be sure to highlight your brand’s specific attributes—whether they have anti-microbial threads or whether they’re waterproof. Ease your buyers’ worries by offering free returns and exchanges. Partnering with influencers isn’t a bad idea either, especially if they’re willing to consider an affiliate sales model.
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Euromonitor research suggests that Filipino consumers had a preference for comfortable footwear products in 2020 as a result of extended lockdowns and more time spent at home. These included sandals, slippers and lighter shoes. This is something worth considering when opening a new store and deciding on your product inventory.
Global demand for video games and consoles has reached the stratosphere, driven by both chip shortages and pandemic-induced home entertainment needs. Filipino consumers are no different; they want the new PS5, Xbox, as well as accessories, games and app store cards.
With almost 15,000 monthly searches for “video games” in the Philippines, there’s an opportunity for you to drive some traffic to your store. While you won’t need to invest in brand building in the same way as a shoe brand, the challenge will be finding a reliable supplier.
If you can handle the operational and supply chain element of a video game store, the sky’s the limit when it comes to sales.
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When you consider that Filipino consumers spent $1.5 billion on fitness apparel in 2019
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