Small Business Ideas Girly – If your small business isn’t on Instagram yet, then you’re missing out. Seventy percent of shoppers search Instagram to discover new products and even more use the platform to build loyal communities. And with Instagram doing all it can to support small businesses, now is the perfect time to use the social media platform to drive traffic to your physical store or eCommerce website.
But before we learn how to post on Instagram, let’s go over the basics. Instagram posts live in one of two places: your Feed or your Stories.
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Posts hosted on your Instagram feed are evergreen and remain on your account unless you decide to archive or delete them. Your Instagram stories appear at the top of the Instagram app and disappear within 24 hours. This article will focus on the former (posts in the feed); If you want to learn more about the latest, check out this ultimate guide to Instagram Stories.
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Getting started with Instagram marketing isn’t as difficult as you might think, and using Instagram can increase sales by improving customer engagement and loyalty.
Visually plan your content calendar and make your profile a “must do” with Instagram’s suite of scheduling and analytics tools.
There are three types of Instagram accounts: personal, business, and creator. Setting up a business account for your brand gives you access to account performance analytics, audience insights, and other key information that will help you optimize your content and reach more people.
To create a business account, first create a personal account by signing up for Instagram. Then click on the hamburger menu in the top right corner of your screen to open your settings. Click on “Account” and then select “Switch to professional account”.
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From there, Instagram will ask you to describe your business and fill out your profile. Here is more information on Instagram business accounts in case you want to learn more.
At the top of the screen, you will see three symbols that, from left to right, represent “create”, “notifications” and “inbox”, “notifications” and “my profile”.
Tap the icon in the middle that means “create a post” – it looks like a plus sign inside a square. That will take you to the Instagram post creator.
The top of the screen will show you a preview of your post as it will appear in your feed. The bottom half is where you’ll find your existing photos and videos stored on your device.
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Your Instagram posts tell your brand story through colors, photos, and videos. You can introduce your employees, tell your audience about new products, share customer testimonials, and much more through your Instagram feed.
You can create four types of posts on Instagram, each with different sizes and dimensions. Here’s how you can create each and some content ideas for each post.
How to create: Select an existing photo from your album or take a new one and then click the “next” button in the top right corner of the post creator.
You can select your photo and resize it or take a square photo from the post creator.
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How to create: Select an existing short video from your album or create a new one by tapping the camera button in the middle, on the right side of your screen. Take a video within the post creator by pressing and holding the capture button.
This is an example of a process video post from @vivxue showing how she does Black Widow nails.
Best used for: short process videos, short tutorials, animated ads, customer testimonials, and sponsored ads or posts.
A carousel post is a collection of photos and/or videos (less than a minute long) that your Irfollowers can view.
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How to create: Select up to 10 photos and videos from your album, then hit “next” in the top right corner of your screen.
This example of a carousel post by @theflourgirl_ shows her cake at different angles, highlighting the smallest details.
Best used for: product features, showing multiple angles of a single product, a host of tips (for example, these great tips on website best practices), and advertisements.
Once you’ve chosen or created the photos or videos you want in your Instagram post, you can edit it a bit to change the color scheme.
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After you select your photo or short video, you’re sent to an editing portal where you can edit the colors in your photo to make them stand out or fade a bit.
You can choose a filter to quickly edit your photo or manually edit each element of your photo (for example, saturation, contrast, brightness, etc.).
Your caption is the text that accompanies your photo. It could be an explanation of the post, a story related to your photo, or a sneak peek of a new product; it totally depends on you. Here are some tips:
Take notes; You can’t add links to your caption: The only places you can share links on Instagram are your bio (aka the link in bio) and your Instagram Stories (if you have more than 10,000 followers).
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You can tag people directly in your photos, so they’re notified when you publish your post. Click the “tag people” button below the caption to start telling Instagram who’s in your photo.
@kach.etc tag local influencers in digital art pieces to increase visibility and engagement on their posts.
Letting people know they are on your post can increase your post engagement because they are more likely to like, comment, and share a post if they are on it.
Setting a location will help you appear in the discovery feed of people near you. While telling people your location is optional, it’s especially important if you do business locally, as Instagram’s algorithm takes location into account when evaluating the relevance of your post.
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Tell people where you are by clicking the “add location” button below the “tag photo” button and typing in your address.
If you are signed in to more than one account on your device, you can choose to publish your post to all of those accounts. You can also choose to publish your post on Instagram, Facebook and/or Tumblr.
Below the “set location” button, you’ll have a list of other accounts you can post to as well. Click the buttons on the right side of your screen to publish your post to the correct accounts.
And that’s it, now you know how to post on Instagram! All you have to do is press the “share” button in the upper right corner of your screen.
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Social media management doesn’t have to be time consuming or expensive. Scheduling your posts saves you time by allowing you to plan an entire month’s worth of content in a day or two. It also increases your reach by helping you stay consistent and post at times when most of your audience is online.
For Instagram allows you to easily create your posts, from photos to captions, both on your desktop computer and on your mobile device. This is how you can do it:
For landscape and portrait photos and carousel posts, you can set reminders and post with one click when it’s time to post.
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