Marketing And Advertising Small Business

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Marketing And Advertising Small Business

As a small business owner, I’ve spent years looking for fresh, authentic ways to bring what I offer to those who need it.

Pdf) How Social Media Marketing And Advertising Is Helpful For Small Businesses

I tried many small business marketing ideas and learned from countless mistakes. And what I’ve discovered is that you don’t have to spend a lot of money to create a successful marketing strategy.

There are many free and affordable ways to market your small business. The key is to try different things to see what works best for you.

When you think of digital marketing, you immediately think of running paid ads on Google or Facebook. But if you change your mind about online advertising, you’ll find that there are countless ways to sell services online that don’t cost as much as paid advertising.

As digital marketers would say, online marketing is simply a customer value journey that aims to strategically build relationships with new prospects and convert them into loyal, repeat customers. In other words, digital marketing is simply about finding ways to truly connect and help people online.

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One of the best ways to help people is by answering questions. Nowhere are people asking more questions than Google.

Think about the products you sell and consider the questions your ideal customers will have when they are looking for your products. You can start a blog and write articles to address these issues while earning the respect and trust of your readers.

As with all free marketing tools, there are tons of people who want to put this tactic into practice. So, you need to learn some search engine optimization (SEO) strategies to stand out in search results.

SEO isn’t as scary as it sounds. It’s simply looking at the question you’re answering, getting inside the head of the person asking it, and including as much useful information as possible in answering the question.

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The key to building trust on social media is providing genuine content and displaying it consistently. If your content is promotional or you only post when there is a sale, not only will potential customers not trust or follow you, but the platform’s algorithms may hide your content. This may prevent you from reaching your current followers.

Instead, choose one social media platform to invest your time in and post educational, aspirational, or entertaining content in addition to promotional content. It’s also important to know where your prospects spend their time.

For example, Instagram and Facebook are currently the two highest-traffic platforms in the United States, and Instagram has more users under the age of 30, while Facebook users have a higher average income.

Some small business marketing ideas for social media include posting product comparisons to show how unique your product is, sharing an inspirational quote your ideal customers will love, or a meme that lightens the problem your product is trying to solve. You can also use direct messages to connect with followers like Mary Gui, founder and CEO of Sock Candy.

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“When I get a new follower on my @sockcandyofficial IG account, I send them a DM thanking them for following Sock Candy and give me a welcome discount code on their first order. This worked pretty well for me and led to several conversions,” said Gui.

You can be as creative as you want with your social media content. The more creative you are, the more engaged your audience will be. And it can lead to higher profits for you.

94% of US users between the ages of 18 and 44 access YouTube at least once a month, making it a great place to connect with your audience.

YouTube is owned by Google, so many of the SEO principles we use for written content can be applied to video.

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If your ideal customer has questions that can be answered more easily through demos or other visuals, YouTube is the best platform for that. You can even reuse YouTube videos and embed them in your blog posts on your favorite social media platforms.

Don’t stop posting videos. Be sure to include a link in your video description or notes about your product or service. You can also link to other YouTube videos to continue building relationships with your viewers. By building a following on the platform, you can earn money on YouTube through advertising and sponsorships.

Publishing your book directly on Amazon is a great way to establish an authority in your field and reach people who are ready to buy to help you solve a problem.

Writing and publishing professional-looking eBooks is very affordable with minimal costs. Use the book as a way to teach solutions to problems and wait until the end to mention your business as a way to achieve solutions more efficiently.

Big Marketing Ideas For The Small Business Budget

The best low-cost marketing ideas for small business owners are those that connect you directly with potential customers. Answering questions on forums and Facebook groups is what it does.

When answering questions in forums or groups, always aim to be helpful first and then offer your business a solution. If you have an online course and have questions that teach you to answer, do not reply with a link to the course. Answer the questions as you would in the course. Then, after talking to the person asking the question, suggest that there is a course to go deeper into it.

This will help build trust and confidence within the group and as a result, people will be more likely to buy your product.

Email lists are the backbone of many successful online businesses. All other platforms control access to users, but even if you change your business name or set up a new website, you always have your email list with you and can take it with you wherever you go.

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One of the easiest ways to collect email addresses is to offer free digital products such as cheat sheets, PDF guides, templates, and more. You can present your digital product using a blog, social media account, e-book, or simple landing page. Send it to your email address using a service like Constant Contact or ConvertKit.

Once you’ve collected your email address, build trust by staying in touch through important and relevant resources at least every other week.

Facebook groups are a great place to build a community of people with similar interests or problems to solve. Creating your own group will help you attract potential customers and establish yourself as an expert in whatever group it is.

Jacob Bouvier runs a boudoir photography studio. His Facebook group has attracted more customers than any other channel. He says it’s because he gets to know him as a person before he decides to become a customer.

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“Nine-tenths of what I post there has to do with my mission of body acceptance, self-love, and being my true self, but not directly related to my photography. About one-tenth of my content is related to my photography,” said Bouvier.

Creating a group takes time, but thanks to Facebook’s ability to schedule posts, you can speed up the process by posting relevant questions and engagement opportunities daily and responding to all members. This will help them feel like they are part of the community and truly care for them.

One of the most popular and effective small business marketing strategies for online businesses is teaching free online classes or workshops. Brainstorm problems you can help your ideal client solve in under an hour. It can be as simple as converting a blog post or video into slides, presenting it, and answering questions at the end.

You can easily do it for free by going live on Facebook, Instagram or YouTube. If you want something a little more private, Zoom allows you to conduct 45-minute classes for up to 100 people at a time for free.

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Challenges are a great way to take your brick-and-mortar business online. A personal trainer can host a fitness challenge, a cleaning service can host a 7-day grooming challenge, and a pet groomer can host a “stay sit” challenge for people with hyperactive dogs. Anything from recognizing a problem to making the prospect aware that they need help solving it.

Host a challenge via Facebook group or email. It can last from 5 to 5.

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