Marketing And Advertising For Small Business – As we close the door on another calendar year, it’s time to start thinking about effective marketing ideas for small business owners in 2018. One of the smartest things a small business owner can do for their business is to invest time in developing a. small business marketing plan that will set them apart from the competition.
Before embarking on a marketing strategy, it is important to have the right tools before marketing your business. To beat the competition, it’s essential that your business has the tools it needs to provide the best customer service and help you stay on top of your business goals. In addition to a secure payroll processor, having employee scheduling software can help streamline your operations and track shifts. It can track breaks, breaks and predict wind. Start your free 30-day trial below and find out how you can make your life easier.
Marketing And Advertising For Small Business
Your story can be an effective marketing tool. In files, on your website, on social media, and in emails about how and why you started your business. Create an emotional connection with your customers so they know why they should support your small business. While people are looking for bargains, telling a story that resonates (combined with a good deal) will set your business apart from the retail giants.
Small Business Online Advertising
Include some facts about the impact of the small business story. Tell your customers that small businesses account for 54% of all sales in the United States, and remind people that small businesses like yours have a positive impact on the local economy because they provide 55% of all jobs.
The National Retail Federation (NRF) found that more than half of online shoppers buy an item recommended by a retailer. Create a gift guide to give the customer options and help cut through the noise. Designing a gift guide doesn’t have to be time-consuming or difficult. Your giveaway guide can be as simple as a blog post with a list of giveaways, descriptions, and links. You can also hire a designer to create a guide for your website and print.
Get inspired by “Things Oprah Loves,” where Oprah showcases a variety of business items. Use this product to add to the gift guides of influencers and popular bloggers. For a small commission, some bloggers are happy to promote their offerings to their small business audience.
Tap into the interest of anonymity by maintaining a sense of mystery in your marketing campaign. If you have an e-mail list, send e-mails to subscribers offering various discounts or gifts. Your call to action should take your subscribers to a landing page with one of your offers. You can get a little more technical with your mystery offers by using a tool like Zembula, where your subscribers digitally “scratch” their screen to unlock a mystery prize.
Interesting Marketing Trends Of Small Businesses [infographic]
If you don’t have a website or email list, take your mystery offer offline. Let customers choose their own mystery offer by spinning a wheel in the store or drawing from a hat.
Offer your customers a free gift after paying a certain amount of money. Encourage foot traffic by asking email subscribers to click or display an offer on in-store mobile phones to purchase free traffic.
Take the opportunity to promote your business by offering useful branded items such as calendars or pens. Alternatively, offer a reward or loyalty system for customers who sign up with your store. This will encourage customers to collect points if they are rewarded with a prize or coupon when they reach a certain point.
Urgency makes people act quickly. When creating a rush campaign, advertise via email, social media platforms, or even physical banners around your store. Continue the announcement by advertising the last call. This tells your customers that the offer is about to expire and they need to act fast if they want to get the best deal. If you remind customers that time is running out, it increases the level of urgency and compels action. It’s a way to move customers from the idle stage and into a working state.
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A 2017 BrightLocal survey found that 85 percent of consumers trust online reviews as much as personal recommendations, and 73 percent of consumers say positive reviews make them more likely to trust a business. More people are searching for reviews than ever before and almost every consumer has searched for a local business at least once this year. In fact, according to the same study, 7 out of 10 consumers will leave a review if asked. Many businesses struggle to differentiate themselves from their competitors, so having a positive online reputation is essential to help customers make a choice.
To make it easy for your customers to leave reviews, don’t forget to be active by thanking positive reviews and answering questions.
According to the NRF survey, six out of six respondents would be happy to receive gift cards. Capitalize on the popularity of the cards by creating a marketing campaign around the gift cards. Offer plastic and electronic gift cards to give shoppers more options. Your gift card marketing campaign can include a percentage discount or a free gift card when customers spend a certain amount in-store or online.
Engage customers in store interactions. You don’t have to have a big store to do this. Give customers a short list of items to be found in your store and ask them to show you pictures of hidden items during the sale. A customer hunt is a great way to attract customers to visit your store. Hide some items in the back to encourage customers to browse the entire store. Limit victim hunting to a few items and make it a short game so customers don’t lose interest.
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Direct your customers to your in-store deals with the help of adhesive footprints on the floor. Be creative with the footprints you use. If you’re a women’s boutique, use high heel prints or if you’re a pet store, use body prints. Search online for companies that specialize in floor graphics.
There is strength in numbers when competing with larger companies for sales and customer loyalty. To increase your marketing power, it makes sense to network with other local small businesses. Team up with multiple businesses to spread the cost of advertising to reach more people.
Consider promoting your products with local businesses. Example: If you own a boutique, you could work with a coffee shop owner to offer a “buy one, get one free” coffee to anyone who produces a receipt from your shop. To do this, you offer coffee shop customers a discount in your shop.
Partnerships are important and should be part of your small business marketing campaign. Considering that 91% of consumers want the products and services they use to support a cause, incorporate an element of giving back into your marketing campaign. Find a way to get your customers involved in your charity.
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If you’re promoting your food bank, why not encourage your customers to drop off non-perishable items at the grocery store? On the other hand, you can allocate a percentage of the profits to a charity of your choice. Advertise your fundraising goal and let your customers know the difference their donations are making.
Hosting an event in your store is a great way to increase brand awareness and engage with customers. A well-executed event is a great source of publicity and customer acquisition for a business—and it doesn’t have to break the bank to be effective. Offer cheap treats like cookies, and place your cookies in strategic places – like discount items or gift cards – to attract attention. As a small business, you stock items that the big box stores don’t carry, so make your unusual and unique pieces front and center to grab customers’ attention.
Videos of your product or service on YouTube can help promote your business and brand. Showcase new products, offer tutorials, and talk about (interesting) things going on in your industry. Create useful content for your audience, such as instructional videos that help them better understand your product.
HubSpot predicts this will increase to 80 percent of all internet traffic by 2019. In this digital age, advancements in video marketing will give smaller companies a competitive advantage.
A Comprehensive Guide To Marketing Your Small Business
Use social media. Use social media tools to help you create quizzes, contests, sweepstakes, and coupons. Many tools have ready-made templates that you can brand with your business colors and logo.
Ask social media users to provide their email address for access
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