Augmented Reality E Commerce Examples – Augmented reality, more commonly known as AR, is a three-dimensional (3D) interactive experience that allows consumers to combine computer-generated projects with real-world visualization. Augmented reality usage has exploded in recent years, with consumers now able to view and interact with 3D objects from their smartphone or tablet device.
When discussing AR technology, the subject of virtual reality (VR) is often thrown into the mix. However, it is important to note that these two technologies are different entities. While AR technology overlays real objects on a real-world environment, VR places the viewer in a fully simulated 3D environment, requiring specific VR glasses or headsets. Therefore, AR is often left behind today when marketing real-world products.
Augmented Reality E Commerce Examples
It’s no wonder that augmented reality experiences for eCommerce (AR commerce) have grown in popularity, especially during the COVID-19 pandemic. With global e-commerce sales jumping to $227 billion as consumers are sheltered at home, brands have had to think of new ways for consumers to see and try their products without visiting a physical store.
Augmented Reality Examples: Use Ar In Your Business
Take the famous beauty retailer Ulta Beauty, for example. Ulta released a virtualtry-on beauty tool, GLAMlab, about four years ago so online shoppers could compare products before buying. Since the start of the pandemic, the company said that GLAMlab engagement has increased sevenfold, and more than 50 million makeup shades have been changed post-COVID alone.
When it comes to augmented reality use cases, the better question is, what can’t AR do? AR technology is used in countless industries, including but not limited to healthcare, education, and automotive. Augmented reality medical applications have already allowed medical professionals to create high quality 3D patient anatomy for patient treatment and student education.
While AR may be a relatively new phenomenon in almost every industry, it’s augmented reality use cases are experiencing great acceptance in the retail and eCommerce industries. Also called AR commerce, Snap Inc. recently reported that more than 100 million consumers already use AR technology in-store and online shopping, with 75% of the global population set to become regular AR users by 2025.
Since there is no decline in augmented reality in Commerce in sight, it is important for brands to better understand the use cases of this technology and how it can impact product success and customer satisfaction. To explore the ways eCommerce business owners can take with AR technology, let’s take a look at the top five applications for selling products and services online.
How Ar Is Reinventing Drinks Marketing
Once a brand like Ulta Beauty — which earns about $2.7 million in sales each quarter — starts promoting augmented reality in its website and marketing products, it’s a good game for.
Retailer is experimenting with multiple uses of AR in Commerce. Depending on the specific product, augmented reality can provide eCommercebusinesses with a variety of applications. Here are our top five.
Augmented reality in e-Commerce allows consumers to try-on a product and see how it can affect their body. For example, online sellers can overlay 3D product images of shoes or other accessories on their bodies when viewed through their smartphone display. This allows buyers to see how an item can fit their body and shape in a way that could never be achieved with 2D images on a monitor or other screen.
Similarly, during CCID-19, augmented reality enabled consumers to test highly dangerous products, such as makeup on sunglasses, on their faces. Besides Ulta Beauty’s GLAMlab tool, other major eCommerce brands like Glass.com and Warby Parker have allowed consumers to try countless products from the comfort of their homes.
How 6 Brands Are Using Augmented Reality (and How You Can Too)
In particular, Warby Parker’s virtualtry-on leveraged Apple’s ARKit and True Depth (face mapping) features to give the glasses a lifelike, 3D look at the shopper’s face. This ability of the virtualtry-on has helped reduce the reluctance of consumers to buy online for products that are usually tried on in the store and made the entire purchase decision accessible and safe.
With the luxury of 3D shopping, customers are not limited to a collection of products as they would be during an in-person shopping experience. Rather than just being able to test what’s on the shelves at the moment, augmented reality eCommerce solutions allow customers to view and test-multiple versions of a product with just the click of a button.
The personal choices offered by 3D & AR technology are useful when a customer finds a product he likes but may have other preferences that push him to see a set color, shape, or size of that product before buying. With AR features, customers can mix and match products that best suit their needs or wants.
The same benefits can also be applied to eCommercebusinesses that sell personal products, where the customer can digitally design and view the product before purchasing. AR technology can help reduce consumer anxiety that the final product does not meet their expectations and reduce the high return costs brought about by unreliable product previews.
Tread Lightly When Integrating Augmented Reality Into E Commerce Sites
If you have never dyed your hair before, you may not know that dyeing dark hair can be different for a client with blonde hair than it is for brunette hair. So, if you buy a hair dye online hoping that it will make your hair look like the other way around, you may be disappointed with the end product. This is one of the reasons why AR in Commerce can be successful for products or services that may look different or have different effects on different customers.
Unlike products like makeup or glasses, whose colors and designs look the same out of the box to everyone, the appearance of some products and services can be influenced by the personality of the customer. This may explain why the major care company L’Oréal has introduced the Style My Hair AR app, allowing consumers to give themselves real makeovers and experiment with different types of hair dye before buying.
Augmented reality business applications are not limited to products to be purchased by the customer that must be worn to change their appearance. AR in Commerce can also be used to look at a potential product in the surrounding area, such as a room in a house. Large furniture retailers such as IKEA offer AR applications that allow customers to buy multiple furniture products online and actually see and place the item in their home before purchasing.
AR product placement allows consumers to see how the product will perform in a specific environment as well as where they live, all without ever having to see the product in person. Since the product is sent directly to the customer’s home, this is a great selling point for Commerce operators, as AR functionalities eliminate the inconvenience of needing to go to the store, look at the product, and then take it home – especially for some large items. like beds.
Is Augmented Reality The Future Of Contact Free Shopping?
In addition to just showing 3d models of the product itself, AR commerce can also show product information and customer support terms, using technology sometimes called hotspots. Referring to the discussion on the use of augmented reality in eCommerce furniture shopping, AR technology can show the important features of the product, including measurements, safety warnings, and product types, to further enhance the customer experience and encourage a person to buy. The increased level of knowledge and information sharing has been shown to reduce return rates significantly. For industries that sell large, heavy goods, a reduction in return rates of a few percent can mean millions of dollars in savings in shipping costs – not to mention continued profits and a positive impact on the environment.
Many furniture and home appliance brands have experienced customers who were expecting a larger product or type of item only to receive the product and find that it is larger, smaller, or lighter than expected. By presenting this information up front in 3D, brands can reduce the chance of losing profits due to returns and increase customer experience.
Some eCommerce websites have reaped the benefits of adopting 3D & AR technology during the pandemic more than ever, and for good reason. 3D shopping delights customers with a clear view of how the product looks from every angle, whether it’s a new lipstick shade or a leather sofa. The benefits of augmented reality include increased conversions, increased average order size, and reduced returns.
In other words, 3D and augmented reality shopping is the future of retail, not just a fad. Fortunately, it has never been easier for eCommerce brands to use 3D & AR technology. With leading edge technology, the 3D Commerce Platform is designed to help eCommerce brands, developers, and retailers build an immersive 3D & AR experience that truly resonates with their customers.
Augmented Reality For Ecommerce: Is It Useful Yet?
Schedule a demo today to see for yourself why it’s the only solution today for brands that want to quickly and easily deploy 3D assets at scale for any marketing need.
Ashley Crowder, an expert in global computing and the digital world, is the Co-Founder and CEO of, the first-of-its-kind 3D Infrastructure Platform, trusted by leading companies such as VF Corp, Hugo Boss, and Diesel, which makes 3D. available on all platforms.
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