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Best Books To Read For Starting A Business
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These 3 small business owners started their company during the pandemic. From self-help bestsellers to solid management guides, here are the books they read to do it.
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Covering everything from creating a business plan to overcoming challenges, these are great books for aspiring or current small business owners. Amazon; Rachel Mendelson/Insider
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Trying to turn your passion or idea into a small business can seem complicated, overwhelming, and very stressful. Fortunately, books can help us learn more about starting and running a small business and also motivate us to keep going through the tough days.
A record-breaking 9.8 million new small businesses opened in 2020 and 2021, so we spoke to three successful small business owners who started their businesses during the pandemic and read books to guide their entrepreneurial journey. Their recommendations range from traditional business books to inspirational self-help books and inspirational memoirs, so if you’re considering starting a small business, here are some reads that can help you along the way:
During the pandemic, many people began to think differently about their careers and aspirations. This book helps readers apply Bill Burnett and Dave Evans’ “Life Design” method to their own lives using real-world examples and practical techniques to create a life that works for you and lives up to your purpose.
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“No matter where you are or how old you are, it’s never too late to design the life you want to live,” says Shekeitha Jeffries, founder of My Pretty Girl Notes, a stationery company that uplifts and honors black women. “This book is dedicated to helping you find your purpose with questions about life and how you see yourself in the world.”
“Year of Yes: How to Dance It Out, Stand in the Sun and Be Your Own Person” by Shonda Rhimes
Shonda Rhimes is the creator of the hit TV shows “Grey’s Anatomy” and “Scandal.” But in her memoir, “Years of It,” she addressed how her introverted side kept her away from opportunities such as media appearances and interviews. This book is about her commitment to say “yes” for a year and the ways it changed her life.
“[This book] is a reminder to say yes to the things you fear the most,” Jeffries says. “It’s hard to start a business, it’s hard to believe when your family or friends don’t even see your vision. Say yes to yourself…do it even if you’re scared.”
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While technically a book you write, an instructional planner can be an indispensable tool for starting a small business.
“If you’re running a business, you need to learn how to organize and you need to do it fast.” That’s why Darwin Alford, founder of sustainable streetwear brand Reclaimed DNA, recommends finding the perfect planner that works for you. She finds the Legend Planner layout most useful for her handmade, sortable sustainable clothing business.
“You can write your monthly and weekly schedule, but the layout includes space to identify your goals, habit tracking, separate work, and personal to-do lists, [as well as] your wins and improvements for the week. Next week.”
As a fashion business owner, Alford specifically recommends “The Fashion Business Manual” to anyone looking to start a business in the fashion industry.
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“It’s an amazing overview of what it’s like to run a fashion business,” says Alford, who notes it “covers everything from forming an idea, finding a production team, marketing, taking stock, accounting.”
“It’s fully illustrated so it’s easy to read, but it gives you an idea of the weight you’ll carry when starting your business and how you’ll be prepared to manage all the aspects you’ve yet to think about,” he adds. Alford.
“Obstacles Are Ways: The Timeless Art of Turning Trials to Triumph,” available at Amazon and Bookshop, starting at $14.99
One of the biggest hurdles in starting a small business is learning to adjust to unexpected challenges. “Especially as an entrepreneur, there’s going to be a lot of things that are going to happen that we’re not prepared for. This book helped me change my mindset to understand that your life will have setbacks and that’s okay,” says Ruth Sherrill, founder of Ruth Sherrill Marketing Services and Director of the Black Girl Initiative.
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Written by Ryan Halliday (of “The Daily Stoic” fame), “The Obstacle Course” is a philosophy book that offers readers a formula to help turn obstacles into opportunities. “It’s a book that’s useful for business, relationships, and the ups and downs we go through so we can understand what the obstacles will be and learn how to better handle them,” Sherrill says.
Small business owners often deal with fear and imposter syndrome, but “feel the fear and do it anyway” helped Alford get even further. “Imposter syndrome is there, it’s going to be there, but go with it and do it anyway.”
With practical techniques like Susan Jeffers’ 10-step positive thinking process, this book can help readers overcome passivity and negativity on even the most challenging days.
“You’ll never feel completely ready, what Instagram shows you about others is that you seem to have it all together,” says Alford. “Believe in yourself.”
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“Staying Power: A 30-Day Guide to Commanding the Boardroom, Branding Yourself, and Finding Your Higher Calling” by Liz Nolly Tillman
Recommended by Jeffries, “Staying Power” is an action-oriented guide that helps readers identify their purpose, articulate their value, and guide their business journey with purpose to market effectively.
“There’s not always going to be someone in the room who looks like you and can create insecurity, [but] you need to be noticed and given the recognition you deserve,” says Jeffrey, who credits the book with providing advice. So that you can be seen and heard more.”
“Push beyond your insecurities, fears, and stereotypes you face,” she says. “As a business owner, you have to be confident in who you are and the products and services you offer – you have to be the voice of your business.”
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This self-help guide aims to help readers learn new skills to get out of their own way by looking insightfully at their most damaging habits, building emotional intelligence, and releasing past experiences that may have damaged their confidence.
“This book helps you to reflect inwardly, see your self-sabotage, and find empowerment,” says Sherrill. “When things don’t go your way as a small business owner, it’s easy to blame yourself, but we need to get out of our own way to succeed.”
“The Go-Giver” is a professional book that encourages readers to add value to our lives by shifting their focus from “getting” to “giving” and ultimately
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