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Best Business Ideas Low Investment
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Contrary to popular belief, there are actually many ways to start a business that allow you to focus less on logistics and upfront costs and more on getting started.
These low-investment business ideas make a great entry point for startups, bootstrappers, or anyone with a busy schedule, allowing you to pick up a side business without giving up everything else.
You still need to come up with a solid idea, build a brand, put effort into marketing and provide excellent customer service. But you can skip many traditional startup costs like initial inventory, warehousing, and retail space.
To think of emerging low investment business ideas that you can start today, you need to assess your strengths, skills, assets and financial situation. Once you identify these, you have a foundation from which you can evaluate the business models that work for you. Let’s start by understanding a useful framework that will keep your business investments low.
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Think about what makes a business idea a low investment. What are the ways businesses can reduce their costs today? Some methods are discussed below:
Buy, store, pick, pack, ship parts. Managing inventory when you run a business can be a big commitment, not to mention the expense. By eliminating the hassle of inventory altogether with third-party fulfillment models such as drop shipping, you can significantly reduce your investment and operating costs.
In contrast to products that require development, production, sourcing, warehousing, shipping, etc., services are larger businesses with lower overhead and operating costs. Essentially, you will be selling a skill or expertise multiplied by time. Therefore, depending on the service you choose, you will have more opportunities to reduce your upfront investment and running costs.
Products and assets that exist entirely in the digital realm are a special case in that, once created, they can be replicated an infinite number of times at no additional cost. This means, your marginal cost of scaling is effectively zero. Production costs are limited to your computer and the tools you can use to create the digital product.
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If you already spend time doing something as a hobby or passion and there is a market for the things you make/create, you can turn it into a business without much extra effort or investment.
The success of any business depends on reaching its customers and making sales. So marketing is a significant expense. Targeting emerging niches is a great way to lower your marketing investment because your potential customers will be easier to reach and convert online, even if your market size is limited by niche.
You can use more than one of the above methods to keep your investments low. For example, if you choose online teaching as a low-investment business idea, you’ll be creating and selling digital assets while turning a hobby into a business and exploring an emerging niche in the subject you teach.
Also, note that the businesses discussed in this article exclude less active options for making money on the side that could be considered opportunities to generate passive income – for example, renting out your property. You can check out our blog on Passive Income Basics to learn more about how you can earn money even while you sleep.
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Dropshipping is a fulfillment model where a third-party supplier stores and ships inventory to customers on your behalf. All you need to do is make sales and place orders with your supplier; No need to handle the products yourself.
So, dropshipping is the definition of selling without holding inventory – the way to turn almost any business into a relatively low-investment business that sells physical products to customers.
To further reduce your investment, you can source products from one or more suppliers into your own online store under a theme that focuses on a particular emerging niche, such as gear for yoga enthusiasts or water bowls for dog owners. When a customer buys a product from you, the order is sent to your supplier who fulfills it for you. However, you are still responsible for your own marketing and customer service.
There are domestic and foreign suppliers you can work with as long as you can build a relationship with them built on trust – an unreliable supplier will reflect poorly on your brand.
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Dropshipping is a low-investment way to test product-market fit and launch a business before you invest in your own original products. Always make sure to order a sample for yourself to ensure that your supplier is reliable and the quality of the products is suitable to sell to your customers.
Another dropshipping model places inventory, shipping, and fulfillment of print-on-demand products in the hands of a third-party supplier. But unlike the dropshipping idea above, the focus here is on customizing these products with your own designs to create something original. If you have an eye for creative graphics and aesthetics, you can easily turn this into a profitable business.
T-shirts, hats, phone cases, hoodies, skirts, tote bags, and more become the canvas for your creativity. For example, if you can think of witty slogans for developers or references that resonate with cat owners – if there’s passion and pride in a community, then there’s a t-shirt business you can start. This will also help you reduce your marketing costs by targeting a niche.
Even if you are not a designer, you can find a designer to work with using freelance websites like Fiverr, Upwork, Freelancer, Toptal or LinkedIn.
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With most print-on-demand services, you pay per product, so the base price per unit will be more expensive than if you ordered in bulk. But the advantage is that if a design doesn’t sell, you still haven’t paid for the product (only the design if you outsourced it).
If it’s a print-on-demand t-shirt business you want to explore, you can even use t-shirt mockup templates because you don’t need to spend money on a full photo shoot for every new design.
There are many print-on-demand platforms you can work with, such as Printrove and Owlprints, many of which can be integrated with your store for seamless order fulfillment. However, be sure to order a sample of your product (often offered at a discount) to make sure your custom product looks good.
Personalized gifts have their own merits as a business idea. You can find your niche and have several opportunities to increase your sales. The custom gifting idea is unique as it helps people to celebrate important dates and express close affection. As an emerging niche where you have several smaller players. However, as mentioned earlier, you can find your powers in different places in two broad categories:
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You can differentiate your business by offering specialty items and customizable packaging. Customized gifts can provide a viable business option for those with creativity and tenacity.
Confetti Gifts is one such business that has prepared a unique collection of gifts for all occasions. You can choose and make your own gift box if you want, or buy their creative gift ideas.
Digital products such as music, courses, e-books and templates are unique in this list of ideas. Unlike others, they are not tangible products. As a result, there are no recurring production or shipping costs to worry about as your margins stay high.
The trick is to figure out what makes for a good digital product. Answers range from original musical notes to stock photos that can be licensed to other creators, to information products and templates that help people level up their skills in a particular field.
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Even books – cookbooks, picture books, comic books, poetry books, photo books, coffee table books and novels – if you have the knowledge or creativity, there are a variety of original books you can bring to market. If you have a blog or are looking to start one, launching your own book can be a great way to monetize it.
You might consider pre-selling or crowdfunding your book idea to ensure there is demand and a certain number of customers for a bulk order. Check out the multiple crowdfunding platforms available.
If you’re artistically inclined or know your way around a camera, you can dropship using a print-on-demand business model to allow others to physically own a portion of your work. Make sure you own the rights to the content you want to print, unless you’re using public domain assets that you can freely monetize.
If you already have an online following, say you’re a cartoonist or urban photographer, you’re in a particularly good position to try this business idea.
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If you have a talent that can be turned into a digital product, you can imagine