Best Camera For Product Photography – As a professional photographer or e-commerce entrepreneur, you will be faced with a series of questions regarding the holy grail of the product photography business: equipment. There’s no escaping the quality-price carousel, but with a basic understanding of what makes a photography process effective, you’ll be able to choose the best camera for your photography.
We’re here to help with a beginner’s guide that outlines everything you need to know before spending any of your budget on a photography camera.
Best Camera For Product Photography
This seems to be the first question to ask as a camera never plays a role alone. Even the best camera and a hundred professional photographers cannot achieve satisfactory results without the support of a good lens, a well-equipped studio and final touch-ups.
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Cameras also require accessories such as a tripod, flash or memory card. The selection of all this equipment needs to be coordinated and planned ahead of time.
If you are concerned about lens selection, visit our dedicated article which thoroughly illuminates the question and gives detailed advice on the type. The general rule is to aim for higher end lenses as the baselines have poor sharpness specifications.
If you also plan to build a photo studio (this will be the requirement for fully professional product photos), prepare yourself for a busy selection of equipment. Our guide on how to manage a photography studio might be of some use.
From the first image, image quality and shorter sessions will be the goals of your product photography. The first measure ensures beautiful images for your website or portfolio, while the second saves time and money.
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Choosing gear configured for both purposes will point you to factors such as the camera’s ergonomics, its color reproduction and resolution. Questions about the shape of the camera body and the accessibility of its buttons will appear. You may feel tempted to delve more into the long-running debate about the color fidelity of each camera make or brand. And the answer to the resolution question won’t necessarily be “never enough”…
Next comes the camera settings and their flexibility. When product photography is more static, you’ll notice that the available shutter speed range matters less, but the aperture you use stays in the middle range.
If you’re going to use live view, which is a very useful option in product photography automation options, the quality of your camera’s autofocus will play a role. Mirrorless cameras tend to have more points and increase manual focus gain, making focusing more accurate. You will consider whether the extra speed that mirrorless cameras add will convince you to buy one over a DSLR.
Finally, you will consider the different sizes of the sensor and useful studio options such as tethering and remote control. All in all, a camera alone means little without the surrounding equipment it needs to communicate with.
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The camera you choose for product photography will be a device that serves you 8 hours a day, 5 days a week. This is a considerable amount of time that imposes serious demands on the ergonomics of the camera.
If you plan to shoot handheld, the eco-friendly shape of the camera body will come first. A camera that fits comfortably in the hand and has a comfortable weight will be a bonus for anyone who plans to shoot all day.
Next comes the placement of buttons and dials on the body, so that all the main functions are accessible. First think about the camera settings triangle and look for easy settings for shutter speed, aperture and ISO speed. Another quick access button should be programmable at will. From our experience, you could do it by replacing:
Every time the session’s object class and purpose changes, you’ll be able to reprogram the button (or more of them!) and get the easy access you need.
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There are differences in ergonomics between mirrorless cameras and DSLRs. The former have been reduced significantly due to simpler construction. You can take both as an advantage (if you’re carrying) or a disadvantage when it comes to a firm grip on your body and lens. Don’t forget you can always use additional grips for smaller cameras to adjust them to your comfort.
The construction of modern mirrorless cameras allows you to work with both the electronic viewfinder and the LCD screen. The practical advantage of mirrorless cameras is the ability to see the image with the final exposure applied in live view. Very often LCD screens are of better quality in mirrorless solutions.
Compared to DSLR cameras, where the viewfinder is optical, an electronic monitor affects battery life both in the long term and in terms of the number of shots per charge cycle. Workarounds such as automatic viewfinder shutdown have been implemented, but the effects are still visible.
Battery life becomes a secondary consideration when you decide to use an AC adapter that replaces the battery and supplies power directly from the grid. If you work continuously for long periods of time, you will appreciate the reduction in charging functions provided by an adapter.
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The choice of product photographic equipment may be influenced by the color rendering parameters. Cameras work on the basis of filters to simulate the human perception of colors. Since this varies from person to person, the issue of color type has a subjective component.
Tests (Tony Northrup, YouTube) have made it clear that brand loyalty and test complexity affect user judgments of color rendition quality. What is even more important than the highly inflated question of color science is the correct use of white balance.
Make sure your best camera for product photography has flexibility in white balance settings and is easy to change as your lighting changes.
Deciding whether you need high resolution in your camera depends mainly on the purpose of the images you create.
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LED billboards, catalogs and any type of printed material will need a large number of megapixels to ensure good print quality and flexibility. If you plan to produce a lot of lookbook and still life images, you may want to consider going for a camera with the highest resolution available.
Remember that the larger the surface you intend to display your images on, the higher the resolution you require from the footage.
On the other hand, when your focus is more on package images, e-commerce images and websites, you may be happy with the standard resolutions available in the market. Amazon and similar platforms have their own resolution requirements and we wrote about it in the Amazon Photography Guide.
In both cases, the sharpness and flawless image output depends on the quality of the lens system and perhaps the camera’s lens correction system. You can imagine this dependency as similar to what an artist faces when painting on a canvas: the canvas (resolution) can be larger, however, it is the paint and brush quality that will define the accuracy of the painting.
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Product photography will lead you towards a rather limited range of camera settings that you prefer to use. In the mode triangle, you’ll aim for a low ISO speed (you won’t have problems in low light in a studio) and medium aperture (for best sharpness), while shutter speed won’t be as important with a still camera on a tripod.
Different camera bodies offer different shutter speed ranges. You can leave this setting for event photographers and observe ISO ranges. This is only because a camera body with a better ISO range will also have a better noise reduction system and a more powerful processor.
While in pack photography you will mostly be using full manual mode, some cameras offer intelligent support in automatic mode. You might think of landscape mode as useful for the greatest depth of field and the Sony DRO solution for the highest possible dynamic range.
Tethering, an option that can be used in the studio, means remote control of the camera via a computer. You connect the two devices using a cable, Bluetooth or Wi-Fi connection. Additional software is required to control the camera and enable features such as capture (directly saving the images to the computer) and on-the-fly editing.
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Tethering is a common solution among professional photographers as it offers technical and time advantages. With the ability to display newly created images on large screens, a photographer can control the session better, avoid technical mistakes and view camera settings more accurately.
In terms of on-the-fly capture and editing, they save time transferring the images between the camera and the post-processing station. The effectiveness of this depends on the stability of the connection (wired is recommended) and software compatibility.
Before buying a camera for product photography, check the compatibility list of your post-processing software and check what tethering options come with the camera. Adobe LightRoom and CaptureOne have a wide range of compatible cameras, while Canon offers a standalone app for remote camera control.
After all, the better you tune your camera and tethering software to what you need, the more time- and procedurally-efficient sessions you’ll have.
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In product photography, Full Frame is not the “one and only” choice, as it might be in other branches of photography. When searching for the ideal camera, you might give
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