Best Social Media Analytics Tools – Numbers always tell a story. They provide the right push and guide carefully crafted and executed marketing strategies for greater success.
With more and more social media platforms available today, it is important to have a proper social media analytics tool that will help you not only analyze the performance of your marketing strategy but also help you understand your audience and It will also help decide which social platform(s) are most effective for your brand.
Best Social Media Analytics Tools
Here are the top 10 tools for social media analytics, with their pros, cons, pricing, and Capterra rankings. These tools are useful if you want to analyze your data on social channels. let’s start.
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Is an advanced social media analytics tool that helps analyze social conversations around your brand. It offers in-depth social analytics with 180+ metrics that can provide valuable insights and help businesses better understand their customers and target audiences on social media.
You can track and monitor social media conversations in real-time to uncover insights and patterns in the data. Its social listening solution provides up-to-date information on the latest trends and developments in your industry.
With the ability to segment and categorize social media data by different demographics and factors, such as age and gender, to gain a more detailed understanding of user behavior and preferences.
Talkwalker Analytics is a social media analytics and monitoring tool to promote brands and increase customer engagement and revenue.
Top 11 Best Social Media Analytics Tools
Talkwalker Analytics helps teams analyze their online, social, print, and TV or radio content in one platform. It helps analyze text and visual content and saves time with automated report generation and distribution. It offers a customizable dashboard and ensures data integrity through a centralized data intelligence platform.
Talkwalker Analytics uses artificial intelligence (AI) to detect the most relevant and impactful information. It uses image recognition technology to track over 30,000 brand images. It offers pre-built use cases for creating social media performance reports and a central data intelligence platform for data integrity.
It analyzes text and visual content simultaneously using integrated image recognition technology. You can uncover opportunities to collaborate with brands and people through Smart Theme Analytics.
Iconosquare is a user-friendly social media analytics tool that helps businesses and teams build their social presence across multiple social accounts. It efficiently schedules and manages posts and brings important analytics into one dashboard. With these analytics, brands can strengthen and improve their marketing strategy and online presence.
Top 22 Social Media Analytics Tools
Iconosquare users can expect to reach targeted users and interact productively with them on social platforms like Instagram, Facebook, TikTok, LinkedIn and Twitter.
✔️Offers location tracking to know where your followers are coming from regionally, nationally and globally.
Dash is an automated marketing reporting tool that helps marketers save time by instantly generating visual reports from Google Analytics data. It’s a build-your-own-dashboard tool and even easier to use than Data Studio.
They provide dashboard templates that you can grab and use with your data, and they’re even customizable. You can also change the colors to match your business. DashThis goes beyond Google Analytics and integrates with other tools like Google Ads, Facebook, Instagram, Google Search Console, etc. to bring all your reports in one place.
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The app’s name also revolves around dashboards, which turn into reports once configured. Each dashboard contains metrics, charts, images and text about one or more social networks, which you can customize to fit your needs.
Thus, DashThis is an effective social media analytics tool for collecting and sharing marketing data in one place. You can connect your marketing tools to channels like PPC, SEO, social media and email to centralize your reports.
✔️Add custom graphs or charts based on data sources that may not be covered by the preset widgets
✔️Leave descriptions and comments on each widget and add more data sources to the dashboard so you don’t have different reports for different social platforms.
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✔️You can add more users to a DashThis account with different user roles and work as a team if you are part of a marketing agency.
Social Status enables users to automate and schedule reports in a variety of formats including CSV, XLSX, PDF, PowerPoint, and Google Slides. Digital agencies can create custom templates to meet different client reporting needs, and they can white label reports with their agency branding and colors.
It also allows customization of report templates down to the client level. Performance reports can be divided between paid and organic. It includes competitive benchmarking and impressive campaign tracking features.
Zoho Analytics allows you to analyze various processes in your organization. It generates reports that facilitate business management at all levels. It also offers a business intelligence feature, which will provide recommendations for your company to be more productive.
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It allows you to analyze sales, leads, and pipeline data, identify inefficiencies and opportunities, help understand the current performance of your sales department, and drive higher sales through data insights.
Zoho Analytics is a self-service data analytics and business intelligence software that enables businesses to visually analyze their data, discover hidden insights and create unprecedented data visualizations. Bringing insights and analysis to business data eliminates the need for IT support or data analysts.
You can perform various analytics tasks with Zoho Analytics partners, combine this data, crunch large datasets, and visualize results in graphical formats to uncover insights. . Zoho Analytics allows businesses to make data-informed decisions.
✔️Integrate multiple reports into a single dashboard, making it easy for your team to track essential KPIs.
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✔️ Comparing multiple social media handles and presence of your competitors based on tweet volume, keywords, tags, frequency and more
✔️ Provides comprehensive APIs and fully customizable design elements to customize portals, dashboards and reports.
Keyhole is a social media analytics tool that allows you to monitor hashtag performance and analytics on Instagram, Facebook, TikTok, YouTube, LinkedIn and Twitter. It provides a wealth of data, including reach, users, impressions, number of posts, and more.
Keyhole also offers account-level analytics and optimization features that analyze an account’s hashtag performance. This is a great way to find out if relevant social hashtags work in terms of engagement. It also suggests optimizing your post strategy and optimizing post length and timing.
What Is Social Media Analysis?
You can take a look at trending hashtags to increase the engagement of your content. Keyhole represents the most relevant hashtags as a tag cloud. It clearly presents the bigger picture.
Sender connects to Facebook Pages, Groups, Ads, Instagram Business Profiles, Twitter, LinkedIn Company Pages, YouTube, Pinterest, and Google My Business. It provides multiple integrations with blogging software, including Google Analytics integration. The Reports Hub is where you can view reports for all your connected accounts in Outbound.
The metrics available in Sendible vary by platform. You can analyze your top content and posting behavior for Facebook. For Twitter, you can create headlines and inspiring reports. Sendible provides an overview of all your social media accounts through an engagement report.
✔️A preferred inbox allows you to manage all your social interactions, such as messages, reposts, or retweets, and reply to individual messages.
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This social media analytics tool combines technology with industry insights to measure how well your content reaches your audience. Social Flow improves the engagement and visibility of your content on Facebook, Twitter, Instagram, Pinterest, and LinkedIn by optimizing the placement and timing of your content.
Using real-time data, SocialFlow understands the ever-changing interests of your audience. It then maps your content to the windows on social media where you’ll get the most attention.
It automates publishing to social channels based on conversational trends rather than demographic and behavioral filters. These filters can be applied when someone is likely to engage with your messages.
✔️Publish your content in the right circles and be part of an active conversation around your business.
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✔️Offering an integrated social platform allows you to keep your paid and earned activities in sync to increase the reach of your message.
Brand Mansions is a great social media analytics tool to monitor and grow your business. It helps to manage multiple clients simultaneously.
At Brand Mansions, you’ll find the most popular social media platforms, including Instagram, Facebook, Twitter, YouTube, LinkedIn, Reddit, Pinterest, and more, along with non-social websites. This tool finds any mention of your brand in the news, blog or elsewhere and automatically puts it into the framework.
It can even alert you to take immediate action using real-time notifications. Brand Mansions allow you to manage, store and document your brand loyalty, making it more valuable information.
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✔️Provides access to historical data for web and social mentions from six months to ten years ago, depending on your membership level.
Audiense enables you to better understand the audiences that matter most to your business by combining rich social data sources with world-leading cognitive and machine learning.
Audiense is an audience intelligence platform. It aims to help consumers, researchers, and marketers develop audience-based strategies using proprietary social consumer segmentation. This feature provides insight into who your audience is and how your business can engage with them in the most meaningful way.
✔️ Collect accurate and actionable.
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