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Books To Read When Starting A Business
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Books You Should Read Before Starting A Small Business
If you want to start a business, you’ll need advice on where to start, what pitfalls to expect, and how best to spend your time and money to get your idea off the ground.
While you may be tempted to attend classes, seminars, and training sessions, books are the most accessible and affordable way to start learning.
Whether you’re an aspiring entrepreneur or an artist looking to market your work, these are some of the most insightful books to read before you get started.
1. ‘The Art of Startup 2.0: The Time-Tested, Hard-Fighting Guide for Anyone Starting Anything,’ by Guy Kawasaki.
Of The Best Books For Starting A Business
Entrepreneur and venture capitalist Guy Kawasaki breaks down important lessons for new business owners into an accessible, easy-to-follow guide.
He admits that with the democratizing power of the internet, irrefutable business lessons are now in question. But one key idea is timeless: The importance of focusing on key details early on so that mistakes don’t set you back as your business grows. The book contains Kawasaki’s hard-earned practical advice on all kinds of topics, from marketing and social media to crowdfunding and cloud computing.
Among all these practical tips, Kawasaki helps students to internalize his advice that “an entrepreneur is a state of mind, not a job title.”
You can learn a lot by studying the experiences of founders who have gone before you. Noam Wasserman, a clinical entrepreneurship professor at the University of Southern California, takes an in-depth look at how founders succeed and fail.
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Using real-world examples to make his points, Wasserman clearly shows why certain approaches to business are better than others. Throughout, he emphasizes his advice on finding time to maintain control and time to tap into external devices.
3. Be Your Own Boss in 12 Months: A Month-by-Month Guide to Business That Works, by Melinda F. Emerson
Emerson, founder and CEO of Quintessence Multimedia, lays out how to get a business down in monthly steps.
This practical guide outlines the steps you need to take to get your business off the ground, from accessing venture capital and planning a one-year marketing strategy to finding the right software and investing in graphic design.
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If you’re looking to go from 0 to 60 and want to know exactly how to make it work, this book is great to have on your shelf.
4. ‘The Lean Startup: How Today’s Entrepreneurs Are Using Continuous Change to Create Massively Successful Businesses,’ by Eric Ries.
Entrepreneur, blogger, and author Eric Ries wants business people to think differently. Without a complicated business plan and less management, increased productivity, and rapid prototyping.
The management method associated with the book, Ries’ Lean Startup methodology, has grown into a movement, encouraging organizations to look at the way they normally do things with fresh eyes.
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5. Will It Fly? How to Know if Your New Business Idea Has Wings … Before You Take the Leap,’ by Thomas K. McKnight
McKnight has helped hundreds of businesses launch, and he draws on his experience to lay out a comprehensive checklist to see if your idea has legs.
The 44-point test covers everything from your mindset to your exit strategy, addressing questions like whether you have guaranteed customers and how stiff your competition is.
While starting a business can be fun, it can be very stressful if you are not well prepared. This book will help you prepare.
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It’s one thing to dream of becoming an entrepreneur, but it’s another to learn the ropes, build a name for yourself, develop multiple streams of income, and keep pulling in new customers month after month.
Marketing and strategy expert Dorie Clark offers insightful advice and actionable strategy to make your dreams come true, interspersed with stories from successful entrepreneurs of all stripes. Like all his books, this one is clearly written and compellingly argued – an eye-opener for self-employed dreamers.
Bestselling author “Gary Vee” offers solid advice on how to get your voice heard online. The key is not to tell your customers what you want them to hear, but to find out what they want and give it to them.
It’s not just about adding value in the form of high-quality content, but targeting content to specific audiences through social media platforms. Getting attention online requires an increasing amount of content optimization, but if you know how to match your message to each platform, you’ll be ahead of your competition.
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Former Los Angeles Laker Magic Johnson has accomplished a lot since the end of his basketball career: He is the CEO of Magic Johnson Enterprises (MJE), a multi-billion dollar investment company, and has become a business force by empowering urban communities through economic development. .
His book shares practical steps to create a successful business, such as creating a business plan, building your brand, and hiring the right employees. Detailed content includes best practices and common missteps, anecdotes and case studies, and plenty of motivational quotes.
Danny Meyer is a successful restaurateur, and his book is a memoir of his life in a New York City restaurant, but his advice works well for any entrepreneur.
Meyer lays out the most important courses in hospitality, which also happen to be courses in management. For example, hiring employees not only for their skills, but also for their attitude and thinking. Be open and responsive to feedback from customers, critics, and your employees.
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Meyer’s tips apply especially to customer service: Those who take the time to get to know their customers’ details can help them greatly.
This book sheds light on key financial indicators and covers questions of labor, taxes, and business growth, among many others. His main point is that business owners need to look at the big picture when it comes to money.
If you’re new to your trading journey, a big, complicated business plan can be overwhelming. But it can be very useful to outline the whys and hows of your business. Author Jim Horan takes readers through simple exercises to help explain their approach to their business in a short document.
Horan says that writing a business plan – big or small – is very important when you’re going to do business with other people and/or use other people’s money to operate. Once you reach that level of complexity, you don’t leave things to chance or whim.
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Bloomberg TV host Jeffrey Hayzlett delivers a simple and powerful message that applies to startups and large companies alike: Take action. There are many obstacles that stand in the way of progress, so the key to success is to keep pushing towards your goals.
The most successful business people are not focused on conventional ideas, they find new ways to set their limits, and don’t let roadblocks stop them. Hayzlett’s wise counsel will help students join their ranks. For some people, the learning process ends with school. But if you want to keep growing and improving yourself, having a consistent learning habit can help you keep your mind sharp and develop the skills you need to make the next move.
Many successful people tout the benefits of studying and say that this habit is important in getting them to where they are today.
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So, why do successful people from Wall Street to Silicon Valley spend so much time studying?
Reading helps you keep your mind sharp, look for new solutions to old problems, and learn from the experts yourself. In other words, learning allows you to continue learning long after you have finished school or formal training.
Let’s take a look at the best business books to get you started. Then, we’ll break this must-read list down into different categories to help you decide where to start.
Here are two beginner-friendly books to add to your reading list. They will show you what business sense is and demonstrate the value of working intelligently.
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It has become the top personal book of all time. Kiyosaki shares the story of growing up with two father influences – his own and his best friend’s “rich dad”.
Kiyosaki explains how each of these men shaped the way he thought about money and investing. He pulls back the curtain on the financial misconceptions that keep people from reaching their earning potential. He also shares his journey and reveals the power of making your money work for you.
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