Business Model Canvas Guide

By | March 31, 2023
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Business Model Canvas Guide – Completing your first Business Model Canvas can be overwhelming. That’s why we’ve put together a comprehensive guide to guide you step-by-step.

Your customers are the core of your business because everything you plan and implement is focused on them. Therefore, it is important to know your customers from the beginning.

Business Model Canvas Guide

Business Model Canvas Guide

Treat the Customer Segment section as if you were describing your “customer” or potential customer to someone outside of your business. Consider the following:

Social Business Model Canvas Guide

If you need help defining your customer segments, we have a user persona quick sheet and an audience segmentation quick sheet that will make it easier for you.

A User Persona is a fictional character created based on your business and potential customers. User Personas are one of the most important and widely used tools for customer segmentation and identifying ideal customers.

The goal is to create at least 3 User Personas because not all users are the same, but share some common values.

A Value StatementĀ is a simple statement that summarizes the key differentiating factors and benefits your business offers to its customers and why customers should choose your business. Think about why customers choose your products or services over your competitors.

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Focus on the key features that are unique to your business, so you can stand out from other similar businesses.

Now you are ready to write your value proposition statement. It may be difficult in the beginning. Try and choose one that represents your business best.

The Channel section of your business model describes the methods, ways, and means by which you deliver your service or product to your customers. A distribution channel refers to the business chain or intermediary through which the final consumer purchases a good or service. Distribution channels include retailers, retailers, distributors, and the Internet.

Business Model Canvas Guide

Direct Selling Direct selling is when the producer or manufacturer of the product sells directly to the end user without the need for a wholesaler or middleman. Here are some examples of Direct Sales Channels:

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The advantage of direct selling is that the way to the buyer is the fastest and most complete process that you can manage. In many cases you will reduce the amount of customers you can sell to, but you will still keep most of the margin.

Indirect Selling means that you sell your product to one of the following before the user has a chance to buy:

Advantages and Disadvantages of Buying Equity You need to be able to reach the target audience because most of the distribution is handled by a second or third party company. The more orders you can make in the general area. Unfortunately, you will sacrifice some of your margin because the sale must be profitable to the broker.

Omni-Channel (Omni-Channel) Omni-Channel Marketing is becoming more and more important as commerce progresses. Hybrid Selling offers a secure and seamless sales channel for sales.

Guide To The Value Proposition Business Model Canvas

The pros and cons are similar to the two options above, but not all Retailers, Retailers and Retail chains agree to sell directly to consumers. Buyers may want to buy a special car. The complexities of delivering an Omni-Channel approach are even more complex. You’ll get paid extra for building a customer facing store or e-commerce site, while being responsible for managing your indirect channels.

Omni-Channel can be the best way to reduce your risk as a producer. You can increase your economies of scale, increase your brand awareness and connect directly with your customer base.

Make a list of all your distribution channels and analyze each channel to find what works best for your business.

Business Model Canvas Guide

Compare the pros and cons of each option. Which one is more important to you? Margin or volume? Simple or easy? etc.

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In your first step, you defined your audience and created your user persona. Based on your notes from part 1, think about the best ways to communicate with your customers.

Think about the best ways to contact your customers and respond directly to their needs, questions, and expectations. This will help you strategize an effective customer relationship plan and increase customer satisfaction.

Customer Relationships can be tied directly to your brand values. How do you want your users to think about your business? Here are some examples of how big companies influence consumer perception:

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It is important that every customer has the same experience. How will they feel after interacting with your business?

Business Model Canvas Template

In the future you can start measuring the effectiveness of your Customer Relationship using our Customer Journey Mapping Quick Sheet.

Make a list of all sources of income and type of income. In other words, this list should summarize where your money comes from and how you generate it.

If you have a product or service that you offer for free, you should also list it.

Business Model Canvas Guide

By doing this you will know exactly where most of your profit is coming from and you can invest, stop or withdraw it as you see fit. The goal is to focus on the most profitable times, most of the time, and the speed of collecting the time that does not kill the cash flows that are important to the business but are not profitable.

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Introducing new cash flows can help reduce risk, but may require more time management and less margin for new streams. Knowing how to collect cash for your business is important for future planning.

Core Functions are the functions that make up the operational side of your business. Each product or service you create has its own meaning. Core Functions vary greatly from business to business but understanding where your time and effort are spent is critical to refining your internal processes. Here are some examples of general Key Activities:

All the activities you list here are activities that your business needs to do in order to generate income.

Look back at steps 5 and 2 and identify all the activities you need to focus on to make sure you are delivering value to customers and ensuring your business is profitable. It’s a good idea to organize tasks based on importance and how they will be completed to maximize your performance.

Tisdd Method: Business Model Canvas

Look back at your value proposition from step 2 and consider all the resources you need to deliver the value you promised your customers.

Every business has unique Key Resources. Some resources should be private while others can be shared with the public, giving them a competitive advantage. Knowing which Key Resources can be shared should be reflected in your Value Proposition and Customer Relationships.

Key partners are individuals, organizations or other entities that can help your business grow and develop by providing important resources on a mutual agreement. Remember that your customers are not considered partners (eg: customer-supplier, joint venture, etc.).

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Business Model Canvas Guide

Some Key Partners should be advertised as part of your value proposition while others should be separate to maintain your competitive advantage. Think about how your Senior Partners will communicate with their audience because there may be other areas of collaboration. It is common for manufacturers to not have product photos or videos because they are not engaging with the end user. Creating shared assets will help you build relationships.

Analyse Your Business Model

Your senior partners and your relationship with them are important because they are the foundation of many of your senior roles.

In step 5, you created a list of income streams. Now, you need to look at your business expenses and see where your income is coming from.

This will help you understand your cash flow and invest your money in order to run your business well in the long run.

Every business has a different Cost Structure, and it is recommended that you consult an accountant or financial planner to review your books to help with emergencies.

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Your Cost Structure will change as you grow. Knowing how expenses change over time is important to maintaining your profitability.

Remember, as your business grows and grows, you can always refer back to your Business Model Canvas to make sure it’s still working. We recommend that you revisit your Business Model Kit every 6 months or when there are significant changes in your business. A business plan template clearly shows the key components that make up a business. In addition, the business plan is simplified to a concise form. In this way, the business canvas template serves as an executive summary of the business plan.

The Corporate Finance InstituteĀ®’s Corporate & Business Strategy Course has many other tools you can use to manage and improve your business!

Business Model Canvas Guide

Business model ontology was first introduced by Alexander Osterwalder in his 2004 thesis, “The Business Model Ontology – A Proposition in a Design Science Approach”. Since then, the business canvas model has been taught in business schools and updated to better suit private businesses.

Business Model Kit

The following is a breakdown of each of the nine categories. These are

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