Business Model Marketplace – Millions of businesses live online these days. Be it selling shoes or academic notes, e-commerce has made everything a click away, so we get everything online. There are various e-commerce vendors, however, the most interesting of the e-commerce business models are the online marketplaces, which are clearly ruling the industry and increasing day by day.
Online marketplaces work on the simple business model of revenue sharing. Service providers (Sellers) and service seekers (Buyers) visit the online marketplace to sell and buy products/services respectively, and the marketplace owner earns revenue by charging a commission for each purchase made through the online marketplace.
Business Model Marketplace
Online marketplaces rule the web and will continue to do so for at least the next ten years. But in order to make money from this business model, you must be sure which ones are most in demand.
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Knowing that customer delight is not a piece of cake for every new business, we have created a list of online marketplace based businesses that will continue to be a favorite of customers as well as investors in the coming period. If you are looking at this field of e-commerce as a business opportunity, then check out the following list:
The current generation wants to do everything online. And making travel arrangements is no exception. We plan our trips online, book tickets online, research local activities online, and while traveling, navigate online.
According to a Statista report, in 2015, more than 148 million travel-related reservations were made online, cumulatively generating a whopping $533.5 billion. Growing at 10% year-on-year, the online travel industry is growing at an impressive rate, offering abundant opportunities for new entrants.
There are many potential business models for entrepreneurs aspiring to enter this growing e-commerce sector. However, the most famous of all are online travel search and booking portals, as they have simplified the way people plan their trips, make reservations and find local attractions.
Different Types Of Online Marketplaces And Monetization
Online shopping is one of the biggest areas that have grown tremendously with the advent of the online marketplace business model. This transformation not only benefited buyers but also small and medium sellers who needed an opportunity to expand their business.
Etsy.com is one such peer-to-peer marketplace focused on unique handmade and vintage items, giving individuals the opportunity to set up their online stores and reach thousands of potential buyers.
Other popular websites that are often considered generic in the online shopping class include amazon.com, ebay.com and flipkart.com.
Why book a taxi when you can rent a self-drive car? The peer to peer car rental marketplace is a booming business that connects car renters with car owners. Realizing the need for such a service, many entrepreneurs have started an online car rental business. For such portals, the booking fee of each trip booked is the main source of revenue generation.
Exemple] Le Business Model Canvas D’une Marketplace
Turo.com, this San Francisco-based car-sharing marketplace was featured in the “Hottest On-Demand Startups” in 2015 by Forbes.
Others that have tasted their share of success from the P2P car sharing market include getaround.com, Zipcar.com and Drivy.com
Freelance work has become more common among all generations and this has led to a new employment paradigm. Companies especially small and medium-sized hire freelancers for their projects instead of full-time employees. Not only employees, but also employers prefer online marketplaces for finding targeted talent, as they benefit more and meet qualified professionals at a reasonable cost.
If you understand this change, you are the one who will reap the maximum benefits from it. Freelancer.com, Fiverr.com and Fourerr.com are some of the online freelance marketplaces. Such marketplaces make money by charging a fee for each successfully completed project and with a huge amount of registered users, these websites also manage to make money from advertisements on the site.
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An online marketplace that helps travelers book accommodation from local hosts is one of the most loved and popular marketplaces; Airbnb is one such portal. By providing an affordable bed and breakfast solution, Airbnb has made a name for itself and is one of the first online marketplaces to provide such a service. As the tourism industry is growing at a significant pace, the need for such markets is increasing day by day. Both travelers and hosts – by renting empty or unused space and booking homestays benefit accordingly.
With a total value of $25 billion, Airbnb has 60 million users and 640,000 registered hosts. Other P2P marketplaces for home rentals that act as inspiration for starting a similar business include FlipKey, HomeAway, and GuesttoGuest.
Of late, the trend of online food ordering and delivery markets is catching up. With food being a necessity and repeat order frequency high, many entrepreneurs are trying to venture into the food business.
An easy to use and understand interface, a large database of restaurants and a good delivery service have helped online food ordering and delivery marketplaces like FoodPanda win over customers and investors. To date, FoodPanda has received $218 million in funding and has partnered with more than 60,000 restaurants.
What Are The Different Types Of Revenue Models In The Online Marketplace?
Revenue comes from the order commission and listing fee charged to restaurant owners for listing their restaurant and menu on the site. Other popular online food ordering and delivery marketplaces include Zomato, JustEat and Delivery Hero.
The yellow pages and local directories are things of the past, the online marketplace for local services has largely replaced them. Service professionals for jobs like elderly care, babysitting, plumbing, gardening, cleaning, errands, etc. now they are just a click away. On-demand local services have greatly simplified booking service providers. Research shows that the need for such jobs is growing rapidly. If you want to create a market that offers a secure future plus great earning prospects, this could be a good option for you. Seeing value for both service providers and searchers, local discovery portals are seen as the future of the on-demand economy.
Angie’s List, a US-based local services marketplace, has over 3 million members and reported revenue of $315 million in 2014. Angie’s List is one of the largest online marketplaces for local services ranging from home improvement to health to auto and other professional services.
If you too are planning to start your online marketplace business, then this is the right time to put your best foot forward and take the online marketplace world by storm. The team will be happy to help you with your website design and development task on this journey to success.
B2b Marketplace Business Model
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Quel Business Model Pour Sa Marketplace ? + 4 Exemples
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