Digital Marketing Agency For Small Business – It’s time to tell you what most other digital marketing agency blogs won’t! As we’ve pointed out in previous blog posts, small business owners searching the web for helpful advice relevant to their digital marketing needs and questions are typically met with two types of blog posts: those published by large marketing platforms and agencies, and those published by medium-sized agencies which largely parrot the big agencies.
The result: frustration at getting advice aimed at big brands and/or big businesses that have the resources of a dedicated marketing department – or at least one or two employees whose only job is digital marketing. Is it really helpful for you to read about how a global brand launched a successful social media campaign that generated millions of responses and increased sales for its new product? Most likely, no.
Digital Marketing Agency For Small Business
As you may have already learned, the awful truth is that businesses with 50 or fewer employees don’t have the bandwidth to run digital marketing effectively in-house. Does your mom-and-pop shop have the budget to hire a web developer, SEO specialist, etc.? We didn’t think so. While we usually save our take-home message and obvious self-promotional pitch for the end of our humble blog posts, we’re bringing them up this week. Digital marketing is not a DIY project. Here are three reasons why you need an agency that specializes in this field.
Three Reasons Why Your Small Business Needs A Digital Marketing Agency
As we often say, you’re too busy running your business to learn every aspect of digital marketing, which includes the following:
Website development – Where do we start? A website with up-to-date features and functionality is a complex entity – even more so if you plan to use it for e-commerce. You can’t just learn a little here and a little there and expect to have a website capable of delivering good search engine optimization (SEO), have the fast loading speed visitors demand, etc. And don’t fall into the trap of thinking a “free” website is the solution. Our blog post – “Why a free website isn’t worth it” – covers this pitfall in detail.
SEO – This is a whole art and science unto itself. The days of keyword stuffing are long gone and will actually cause Google to penalize your site. Our blog post – “How can SEO help your business grow?” – provides a detailed overview of the function and importance of SEO – and why a specialist is needed to provide it, as well as to keep up with Google’s frequent core updates, which affect search engine page ranks.
Content Marketing – The Content Marketing Institute (CMI) defines this field as follows: “Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant and consistent content to attract and retain a clearly defined audience – and ultimately drive profitable customer action.” Our blog post – “Why Your Business Needs Content Marketing” – covers this topic in more detail so you can determine which types are relevant to your particular marketing goals. Doing so will help you have a better informed consultation with the the digital marketing agencies you will meet during the selection process.
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Social Media – We are also long past the era where small businesses delegated their social media posts to the intern. Being successful with social media involves deep knowledge of the company’s target market and how to create relevant messages that resonate with members. It also requires knowing which social media platforms are popular among certain demographic groups. For example, Facebook is popular with people aged 50 plus, while TikTok is preferred by members of Generation Z. Next, you need to know which days of the week and times of day to post to get optimal engagement.
Pay-per-click (PPC) advertising – This is a form of paid digital marketing where advertisers pay a fee each time their ad is clicked. The term PPC can apply to paid ads on Google as well as social media platforms – such as Facebook, Twitter and LinkedIn. There’s a lot to say, but the basic benefits are that Google Ads places your business high on the search engine results pages (SERPs) – allowing it to skip organic results – and Facebook ads allow you to precisely target your demographic market share. Carrying out such campaigns requires time, effort, dedication and commitment – which means they need to be in the hands of someone dedicated to the job.
Even if you’re not trying to go it alone, hiring freelancers and independent contractors piecemeal won’t yield the same results as having all the elements coordinated by a single agency. The web developer, SEO specialist and social media specialist may all report to you, but they will work individually – not as a unified team working towards the same goal. When the key people in your account meet to discuss results, analytics and strategy, they ensure that each component is performing in unison to achieve your marketing goals.
A good agency will also be proactive, making recommendations for improvements and updates to your website, SEO and campaigns. They take digital marketing off your plate so you can focus your attention on running your business and planning for the future.
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With one agency working every day on your behalf, your business will have maximum reach into your target market. While a small business owner may be sidetracked by disruptions or emergencies, your digital marketing agency remains steadily on your account—and may even be able to help you navigate difficult situations. An experienced agency can really be your success partner!
Our team at Virtual Stacks Systems welcomes the opportunity to help you create a targeted plan to meet your marketing goals. Every small business is unique, and so are our solutions! We offer experienced website design and redesign, SEO marketing, social media marketing, PPC advertising, review management services and much more!Digital marketing has become the most promising form of advertising in the 21st century. There are many digital marketing agencies that offer their services to small businesses on the internet, and some of them do a great job. But even the most successful agencies should pay attention to a few things that make small businesses successful. Wondering what these things are?
Let’s be honest, mobiles have become a big part of our lives. We spend a lot of free time on them, scrolling on Facebook, posting pictures on Instagram (or liking), tweeting about something, sending snappics and etc. The fact is that the mobile world is integrated into the business world. What do I mean by this? Well for one, many users open websites on their mobile phones, or download apps from the app store, or make deals, or even pay for something. Basically, everything is done through smartphones, so why not advertise your business and make your business optimized for mobile phones?
With great content comes good search engine optimization. The content is very important, especially if you want to be easily found on Google or another search engine. These days, companies have their blog page, where they write articles or give advice to users, and that way they are always connected to their users. If you want to get more traffic to your website and users to find you friendlier, then write great content with trendy keywords and be on top of your game.
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In 2017, social media platforms have become more virtual than before. You can watch Facebook (Instagram, Twitter, Snapchat) video ads, live broadcasts and so on. Basically, it’s the new way for users to interact with each other and share, whether it’s something from their personal life or business. So the question you should ask yourself is why aren’t you streaming your business live? It’s free and people want to see it, and it’s a great tool to make an impression.
As a small business, it is extremely important to have a good relationship with your customers, while targeting potential new ones on social media channels with a powerful social media strategy. Small businesses constantly track their users’ behavior and implement different marketing techniques to get their attention, such as email marketing while using the customer’s personal name or creating a targeted list to promote services and products. By doing so, people will enjoy connecting with your business, engage with the content you shared with them, and feel that you understand them. Damon Richards once said “Your customer doesn’t care how much you know until they know how much you care”.
You have your business, you offer products and services that you are passionate about and you know the business inside and out.
What’s next? It’s time to open the door to the world and share your expertise. 2017 is the year to get noticed so if you follow the steps that I mentioned before and some regular blogging and opinion sharing or engaging with other industry influencers will definitely put you on the right track to achieve your
Digital Marketing Agency For Small Business
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