Instagram Marketing Tips For Small Businesses – If you’ve been following our social media marketing blog posts (links below), you know there’s a lot of information to learn. Here are 7 top tips and tricks designed to make running social media for your small business easier.
Check out our other blog posts on social media marketing for your small business: Creating a Social Media Plan for Your Small Business, Easy Social Media Analytics Tips for Small Business, Social Media for Small Business: Which Platform Should I Use?, and 16 Social Media Sources for Small Business.
Instagram Marketing Tips For Small Businesses
Rebecca Calder is Business Link’s Marketing Coordinator. Rebecca likes bears, beets and Battlestar Galactica, although while completing her MA in Communications and Technology at the University of Alberta, she wrote two articles on Star Trek. Rebecca’s interest in communication stems in part from her educational background. She worked as a substitute teacher for two years after completing her BEd, then realized that the classroom was not an ideal environment for an introvert. Today, she enjoys the power of sitting behind a computer, being able to talk to people from all over the world. For now, he’s using that energy for his role at Business Link.
Social Media Marketing For Businesses
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“Videos don’t have to go viral to do well,” says Ramona Gohil, founder of jewelery brand Rani & Co.
To do well on social media, many use virality as a bar for success. But truthfully, pieces of content that go viral for a brand don’t equal big sales.
Effective Social Media Post Ideas To Fill Your Content Calendar
As a small business, you have a better chance of engaging existing and potential customers by prioritizing authenticity over virality by posting content that you think is truly interesting.
We went directly to entrepreneurs and social media experts and asked how small brands can make a dent in the social media landscape that’s always full of content.
1. Choose platforms that fit your audience Just as each business’s target audience is unique, each social media platform has a different personality. You don’t have to constantly appear everywhere – in fact, doing so will stretch your brand too thin.
While TikTok, Instagram, Facebook, Twitter, Snapchat, LinkedIn and Pinterest are all social media channels you can be active on as a business, Rachel Carton says Instagram and TikTok are the preferred platforms I recommend businesses invest in now. .
Social Media Video Marketing Tips For Small Businesses
“If you have a younger audience, TikTok is a great place. Instagram is still an important place to act as a website for your brand. A lot of people go to the Instagram account before going to the website. Think about what your goals are, who your audience is and where you want to be,” says Rachel, adding that older demographics are best reached on Facebook and Pinterest is still extremely relevant.
Aside from choosing the actual platforms you are active on as a brand, what kind of content do you create? For example:
If you’re having trouble finding inspiration, Rachel recommends logging off to look at accounts from other industries or do creative research. “I get a lot of inspiration from looking at old ads or old campaigns or going on hikes and getting out into the world and getting off social media,” she says.
Want to learn more about how social media can help increase sales? Download our free, curated list of high impact articles.
How To Do Social Media Marketing For Small Business
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Omsum, a store that sells flavor packs of spice sauces that help home cooks prepare restaurant-quality Asian dishes in 20 minutes, has seen tremendous success on TikTok and Instagram.
The brand posts reels demonstrating how to cook with its meal starters and uses its own branding design as a through-line. Followers can enjoy preparing mouth-watering dishes such as lemongrass chicken banh mi or spicy mushroom fried rice. Or they can laugh at relatable reels like “When you’re mad but they ask you if you want to eat” or “POV: A friend who can’t cook is talking about what’s ‘missing’ from a dish.”
Jm Internet Announces Post On Instagram Marketing Tips For Small Business
You don’t have to set in stone the types of content you put on each channel, but it can be helpful to identify different buckets as you set a cadence for yourself.
One way to do this is by assigning roles to the different social media platforms you use. Maybe on TikTok you share recipe reels, Instagram for photos of finished meals and Twitter Marketing for real-time business updates. That’s what clothing store TrashQueen does: its creative content lives on channels like Instagram and TikTok, while its business-oriented news stays on Twitter.
After years of scrolling through expertly curated posts on Instagram, TikTok quenched the thirst for validation from followers and creators alike.
Consider whether you’re sharing, whether you’re posting content you like, or whether you’re sharing yourself. For Rachel, posts with a “yes” answer to that question always trump all else.
Infographic: 9 Instagram Hacks To Help Every Small Business Owner
“Sharing is more important than ever on social media,” he says. “Whether it’s leaning toward humor or useful reels that are recipes or anything that adds value that makes someone say, ‘I’m going to add this to my story, I’m going to send this to a friend.’ Those types of instructions are very important right now from an algorithmic perspective.
“We’re currently in a very personality-driven social media age where people like to follow creators, they like TikTok and they like to see people’s faces,” Rachel says.
“On Instagram I always feel like I have to look good and wear makeup, but on TikTok I can literally look like this, no makeup, my hair tied, and people don’t judge you because that’s how it is. An authentic platform,” says Ramona.
Andre’s social media following on TikTok grew rapidly as he shared a wealth of educational content to launch other brands, kept up with current trends and wasn’t afraid to share his struggles along the way.
Expert Social Media Tips To Help Your Small Business Succeed
“I told my story of who I am, where I’m from, and then also put the brand story. Those three things combined to make this huge TikTok page that you see now,” he says.
Megan Mensink, founder of curated jewelry brand Folklore, consistently shows off her authentic self on Instagram Stories. “I’m sharing behind the scenes. I’m sharing what it’s like to be an entrepreneur. I’m sharing what’s coming up. I’ve always been very transparent with my community and it’s always been a safe place so people can feel like they’re not alone,” says Megan.
The best part about this trend is that you don’t need a social media team or fancy equipment to access it. You have to show up and be yourself. “Focus on your brand and your storytelling and your personality. Find yourself on forums just by participating,” says Rachel.
In case you haven’t noticed, I don’t have a Twitter strategy nor do I try to grow my account. I tweet what I want and I don’t try to bet engagement. I truly believe that affirmation makes a huge difference. – Kewal Shah | Ecommerce SEO ? (@SEOKeval) April 6, 2022
Marketing Tips For Small Business
When it comes to authenticity, it’s hard to beat the real-time vulnerability that comes with being live on social media. For example, right now on TikTok, people want to see their order being packed live because it gives more connection to both you and your brand.
TikTok and Instagram are powerful tools to address doubts or concerns from customers. You can sit down with your followers and answer any questions they may have about your products.
“One of the biggest things I love to do is go on TikTok Live. Everyone who follows you can come in and ask you questions. They can learn more about you,” Andre says.
Andre recommends hosting a QVC-style live show on TikTok. He puts his current collection of loungewear behind him and sells sweatshirts and sweatpants to an engaged crowd. “It’s a great way to get a whole group of people to come in, tell people about the products, what they do, why they like it and whatnot
Tips For Small Business Marketing On Facebook
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