Marketing Ideas For Small Business Owners – Whether you’re a new small business owner or an experienced entrepreneur, it’s always a good idea to take advantage of free and low-cost marketing options. From social media posts to customer events, there’s a lot you can do to promote your business and build customer loyalty without spending a fortune.
Most social media platforms are free to use, and many offer low-cost advertising options in addition to organic posting. When it comes to using Facebook, Instagram, Pinterest, Twitter, or LinkedIn for your business, be sure to create brand-related posts, share them regularly, and engage with your followers. Get creative with a mix of in-stream and Stories posts to diversify your content and excite followers.
Marketing Ideas For Small Business Owners
An easy way to increase engagement and gain new followers is to give a giveaway – giving a product or service should be relatively inexpensive for you. Encourage followers to tag friends in the comments or share your post on their own page to attract potential customers.
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Take advantage of the availability of free streaming platforms like YouTube and TikTok and start creating dynamic content for your business. Whether it’s a stop-motion video of your ceramic process or a bread kneading tutorial, brand-focused video content can help elevate your brand.
Stay digitally connected with customers – email newsletters are a great way to share updates about your small business, send promotional offers and strengthen your brand identity. Use your newsletter to share new video content and blog posts too! Encourage customers to sign up for your newsletters to receive subscriber-only offers and early access to sales.
If you use any tool for your small business, make sure it is branded with your logo and contact information. Whether it’s a delivery truck or an electric scooter, an informative sticker or magnetic sign can spread the news in a cost-effective way.
Reveal your brand by letting your customers do the work. Think: paper bags stamped (or affixed!) with your logo, and branded reusable tote bags.
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Put customer orders in a fabric bag – they’ll use it over and over and spread the word about your business.
Can you sponsor a youth sports team or attend a fundraiser for a local community center? Donating money and time is a great way to promote your brand, make a positive impact on your business, and help you connect with potential customers in your area.
Small businesses are all about the community – get the most out of your business by partnering with other manufacturers, whether from your online network or your local high street. If you sell craft soaps, ask a nearby spa if they would like samples for thank-you packages. If you’re doing custom home decor, partner with a local real estate group to design one-of-a-kind closing sale gifts. The options are truly endless!
It doesn’t get more classic than a business card! Make sure you always have a few in your pocket… you never know when you’ll run into a potential collaborator. Make sure to include your contact information and social accounts on your business card.
Low Cost Marketing Ideas For Small Business Owners
Make your business card work twice as hard; On the one hand, add a promotional offer or punch card design for in-store rewards.
It may sound obvious, but don’t overlook the little personal touches – these extra gestures go a long way. Make them feel special with a flashy personal touch, whether it’s a handwritten thank you card, a coupon for their next order, or a birthday discount.
Make sure your business is listed on every major search engine – this will make your business appear in search results and also increase your website’s reputation and search value.
Show your customers appreciation with a special event, whether it’s a special shopping event, a one-on-one craft studio tour or a virtual flash sale… without spending a lot of money. Even if you can’t appreciate them at a big in-person party, get creative with on-screen or digital events.
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Keep customers coming back with a great loyalty program. Whether it’s a free gift after five purchases or a birthday discount code, promotions and personalized rewards are a great way to make customers feel special and encourage them to click “Buy”.
Have you redecorated your store operating in real space? Organizing an open house in your studio? Donate some of the profits to a charity? All this is newsworthy for the local press. If you’re doing something big for your business, reach out to a media outlet in the area with a press release – chances are good that you’ll be featured and word will spread about your business.
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It’s always a good time for business owners to consider the most effective small business marketing ideas. Maybe your messages don’t seem to be landing like they did in the past. Or the business may seem stagnant. Whether you’ve been in business for 3 months or 30 years, there’s always room for improvement. Here is a list of small business marketing ideas and tips that will give you a competitive edge.
Data cleaning shouldn’t be a once-a-year job. If you’re neglecting your database, your entire marketing strategy may be useless. In fact, 72 percent of companies think data quality issues affect consumer trust and perception.
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From where? Because successful marketing relies on data-driven decision making. If your data is wrong, your decisions will not be better. In the same study, less than half (44%) of organizations globally rely on their data to make important business decisions. Talk about the lost opportunity!
Make sure your marketing strategy is as targeted and on point as possible. Make data cleaning a recurring monthly routine and you’ll be on your way to more reliable data.
Buyer characters are a great way to define your audience in terms of demographics, responsibilities, and interests. A well-made buyer persona will give you a goal and direction. They can also be used to segment your list and better personalize your sales and marketing messages.
Also, remember to consider the funnel position when creating the recipient characters. For example, a customer who needs nurturing requires a different message than someone who is ready to buy. You should be chatting at the right time to make sure you’re not too late or too early.
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When you know your audience, it’s much easier to create targeted, relevant and (above all) valuable content. Clickbait and countless sales pitches are not the way to gain trust in your network. Instead, aim to reach your audience on a more personal level. Show that you understand them and that you care about their wants and needs.
How? Focus on providing insight, information, and even entertainment rather than pushing your product. Believe it or not, this approach is a much more effective way to guide potential customers through the buyer’s journey.
This is also the main concept behind content marketing. Learn more about how content marketing helps small businesses here.
Most people feel like they have received too many emails. Some might say too much, but 86% of consumers prefer email when communicating for business purposes. Long story short: email shows no signs of slowing down because of how effective it is.
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For small business owners, email marketing is an important but difficult task. Great content does not guarantee that recipients will open your email. However, there are ways to improve audience engagement, open rates, and conversions.
2. Subject line. Does it tell the reader what’s next? Is it worth the click after that? If not, you better go back to the drawing board.
3. Design. Is your content optimized for mobile viewing? Does it live up to the promise of your subject line? Is it visually appealing and easy to read?
4. Call to action. What is your call to action (CTA)? Do buyers know what you want them to do? Is it easy for them to do this?
Marketing Strategy: What It Is, How It Works, How To Create One
For more information on proper email optimization, check out our post “Understanding the Anatomy of an Email Newsletter”. 5. Boost Your Social Media Content
Social media algorithms are constantly evolving. Most of the time, these changes mean it’s harder to attract interest organically. Here’s where paid ads and boosted posts can help level the playing field.
In fact, paid ads are expected to generate over $18 billion in revenue in 2019. In 2016, 76 percent of B2C content marketers in North America used promoted posts, and 61 percent reported those posts were effective. Social ads sorted a bit
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