Marketing Strategies For My Small Business – Social media marketing is a powerful way for businesses of all sizes to reach potential customers and clients. People discover, learn, follow and buy from brands on social media, so if you’re not on platforms like Facebook, Instagram and LinkedIn, you’re missing out! Great social media marketing can bring tremendous success to your business, creating dedicated brand advocates and even driving leads and sales.
Social media marketing is a form of digital marketing that uses the power of popular social media networks to achieve your marketing and branding goals. But it’s not just about creating business accounts and posting whenever you feel like it. Social media marketing requires a strategy that is developed with measurable goals and includes:
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Social media marketing also includes paid social media advertising, where you can pay to get your business in front of large volumes of highly targeted users.
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With such wide use and versatility, social media is one of the most effective free channels for marketing your business today. Here are some of the specific benefits of social media marketing:
The larger and more engaged your social media audience is, the easier it will be to achieve your marketing goals.
Regarding the benefits above, don’t just take our word for it. Let’s take a look at some social media marketing statistics that prove its power:
A successful social media marketing strategy will look different for every business, but here are some things they will have in common:
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Now that you know the basics of a social media marketing strategy, it’s time to put it into action. Your social media marketing plan is a roadmap for implementing your strategy. It puts structure around your efforts so you can measure your success and make sure you’re spending your resources wisely. Here’s how to create your social media marketing plan:
Ready to get started with social media marketing? Here are some social media marketing tips to get your social media campaigns started.
In line with other areas of online marketing, content reigns supreme when it comes to social media marketing. Make sure you post regularly and offer really valuable information that your ideal customers will find useful and interesting. This includes:
It also means using the different formats that social media has to offer, including images, videos, stories, live streams, online stores and more.
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Using social media for marketing allows your business to project your brand image on various social media platforms. While each platform has its own unique environment and voice, the core identity of your business, whether it’s friendly, fun or trustworthy, should remain consistent.
In other words, don’t just log in once a month to schedule all your posts. Social media channels are communities. You should pay attention to who is engaging with your content and engage – reply to comments, like, share and comment on their posts, play live streams, post polls and questions in real time to encourage discussions and repost them the contents of others.
Don’t let anyone tell you that Instagram is the most visual social media platform. They all are! If you want to stand out in a person’s feed, you need to accompany your posts with attractive visuals – photos, illustrations, text turned into art. Content creation tools like Canva have templates and features that allow you to quickly create visuals that look professional, have your logo on them, and are consistent with your brand.
Social media is a crowded place, so if you want to gain traction with your audience, you need to regularly post great content. The secret to doing this? The Three Rs:
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We are always looking for ways to appear in other people’s channels, but we forget that there is value to be derived from our own. Track your competitors so you can track them, get ideas you can adapt to your own strategy, and identify gaps you can fill. Follow influencers to stay on top of trends and educate yourself. Follow brands that share your values or that have great content strategies for inspiration and out-of-the-box ideas.
You can’t determine the success of your social media marketing strategies without tracking data. Google Analytics can be used as a great social media marketing tool to help you measure your most winning social media marketing techniques as well as determine which strategies are better to abandon. Attach tracking tags to your social media marketing campaigns so you can track them properly. And don’t forget to use the analytics in each social platform for even more insight into which of your social content works best with your audience.
Among the many reasons for advertising on social media is that it is a very cost-effective way to expand your reach. If you play your cards right, you can get your content and offers in front of a huge audience at a very low cost. Most social media platforms offer incredibly granular targeting capabilities, allowing you to focus your budget on exactly the types of people most likely to be interested in your business. Below are some tips and resources to get started with paid social media marketing:
Speaking of Facebook ads, how does your account really work? Find out with our free Facebook Ads Performance Tracker.
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The best social media marketing platforms for business include Facebook, YouTube, Instagram, LinkedIn, Twitter, TikTok, and Snapchat. Different social media marketing sites require different approaches, so here’s a brief overview of each—its user base, main vibes, pros, cons, and content types.
You can get a comprehensive look at each platform here: The Biggest, Baddest, Most Popular Social Media Platforms and How to Harness Their Power.
Facebook is the largest social media platform globally as well as one of the largest local business directories. People from a wide range of age groups use it to communicate with friends and family, participate in groups and forums, find and visit businesses near them, and follow brands. Facebook is a great social media marketing platform for:
Facebook’s organic reach is limited, so if you want to generate leads or find a new audience, Facebook advertising is your best bet.
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You might not think of YouTube as a social media marketing channel, but it fits the bill: you can post videos to your channel; share, comment and like other videos and follow other accounts you like. Plus, you have a curated feed on your homepage of recommended videos. The key to social media marketing on YouTube is not to try to “pick” but to add value. It is best for:
Although it arrived on the scene years after LinkedIn and Twitter, Instagram quickly surpassed those platforms and reached one billion monthly active users in 2018. It is popular for its variety of content formats, including Feed, Stories, Lives, Reels and IGTV posts. People use Instagram to follow influencers and brands that they buy from and that support their personal values. Create your Instagram bio and then use it to:
The cost of Instagram ads is generally higher than on Facebook, but the good news is that the organic reach is also higher.
LinkedIn may be a professional network, but it’s also an inspiring community that celebrates leadership, learning and core values. So in addition to being used for networking, finding leads and sharing industry insights, it’s also a great place to express your company culture and build your personal brand alongside your business brand. There are tons of LinkedIn Company Page features to take advantage of, so be careful when building your page. LinkedIn is a great platform for:
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Twitter is a beautifully tangled web of quick thoughts, helpful observations, and vigorous discussions. You should be regularly active on any social media platform, but it’s especially important here. Many people use Twitter to get news, follow brands and get customer service. Make sure to retweet when a customer has something nice to say about you, and don’t forget to answer people’s questions when possible. For effective social media marketing on Twitter, you may want to:
Snapchat isn’t just for teenagers. Its largest age group (75%) ranges from 13-34 and with Snap Maps, geofilters and a partnership with Gannett, it’s more locally focused than you might think. While you can’t build relationships on the platform, you can build an audience through fun images and short videos. Use Snapchat to:
TikTok is the fastest growing social media platform of all time, taking only five years to reach one billion monthly active users. Although it is known for dancing, there are countless popular categories on the platform that continue to grow. Businesses are finding ways to use it as a marketing channel, but just remember, the main reason people use TikTok is for entertainment, so make sure your videos align with that. Use TikTok to:
You can find our roundup of the best social media marketing courses here, but these are, of course, our favorites. Use them to grow your social media presence through organic and paid methods.
Day Social Media Plan [template]
LOCALiQ’s Social Media Marketing Lab contains a wealth of information and ideas suitable for any business, whether small or large, local or national, starting from scratch or looking to improve. The free
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