Marketing Strategies For Small Business Examples – As a small business owner, you already know you need a strong marketing plan – but you may not know how to create an effective strategy. Should you stick to your tried and true marketing strategies, or mix it up with a new approach? How do you choose and build a marketing strategy that works for your small business when there are dozens of options out there?
Here’s what you need to know about creating and implementing a successful marketing strategy for your small business.
Marketing Strategies For Small Business Examples
Creating a marketing strategy for a small business can seem overwhelming, especially when it comes to your online marketing options. There are many different methods and hundreds of articles claiming to know the “most effective” strategy.
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The truth is that your small business’ best marketing strategy depends on your specific audience and your business model.
Before discussing how to choose the right strategy for your business, let’s look at the six best small business marketing tools.
Email marketing allows small businesses to connect directly with customers and prospects who have expressed a clear interest in your business. This is one of the most effective strategies for building a relationship that real customers are interested in. As a small business owner, your email list, which is made up of the email addresses your potential customers (or leads) and customers have given you, is one of your most valuable assets. That’s why building an email list should be a top priority.
Social media marketing can help your small business reach thousands of customers and potential customers. However, many small business marketers are overwhelmed by the number of different platforms out there. Should you be on Facebook, LinkedIn, Instagram, or Twitter?
Pdf) Study On Marketing Strategy System Of Smes Under Internet Background
Instead of trying to be active on every platform, find the one or two platforms where your customers are most active and focus there. Share informative, useful posts related to your industry — not just product content meant to drive sales.
Content marketing is about creating and sharing useful, thoughtful content related to your brand or the interests of your audience. This content should establish your business as an expert in your field and show customers that you can be trusted. For example, a restaurant might share content related to takeout food safety or cooking tips, while a dentist’s office might create guides on how to floss your teeth or give children their first dental appointment. When to take for
Pay-per-click marketing allows you to create targeted ads that show your business to Internet users through search engines such as Google or Bing. These ads appear on sites across the web, often at the top of a webpage, embedded in content, or in the sidebar of a webpage. When you use PPC, you select terms that you think customers might use when searching for a product or service your business provides. While PPC is a bit complicated, especially for beginners, it can be a highly effective strategy for driving both website traffic and foot traffic.
Referral marketing rewards current customers for recommending your product or service to their friends and family. For example, you might offer a 10 percent discount if an existing customer and their friends use a specific link or code. Referral marketing is a low-cost strategy that encourages word-of-mouth marketing, which is one of the most reliable and effective marketing strategies for small businesses.
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Event marketing is an experience-based marketing strategy where brands promote their business in person or through digital events such as classes, conferences or happy hour events. Connecting with people in person or at events can create a strong bond that can be used to drive sales, increase brand trust, and build brand awareness.
Now that we’ve covered some of the main marketing strategies for small businesses, let’s talk about how to figure out which marketing strategy will be successful for your brand.
Your marketing strategy should be a long-term plan to help your business reach more customers and build a sustainable business. Building a successful small business marketing strategy begins with understanding where you stand and where you want to take your business.
Before you create or improve your company’s marketing strategy, your first step is to understand your marketing strengths and weaknesses. List current and past marketing strategies you’ve tried, including results and costs. Then, write down your current marketing assets – do you have a strong email list, a large number of followers on Facebook, or a successful billboard campaign? These details will guide your next steps.
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Who is your main audience? Who do you want to target? Many small business owners assume that their current audience is their ideal audience, which is not always the case.
Start by asking what problem your product solves and then who is most likely to need that solution. Then compare that audience to your current customer base. You may find that your current audience isn’t the best fit for your product. Performing market research can provide additional insight into identifying your ideal audience – and thus your target customers.
Small businesses do not have unlimited resources and must be careful where they focus their attention and resources. Spending $100,000 on PPC and a billboard campaign may increase the number of subscribers, but it’s unlikely to fit into a small business’s marketing budget.
Write down your monthly marketing budget and consider what resources you have available, such as marketing platforms. Include the amount of cash you can spend on particular marketing initiatives and internal resources you can rely on, such as an email list or employees with social media marketing experience.
How To Create A Marketing Plan
Now that you understand where you stand, who you want to target, and your available resources, it’s time to figure out which strategies from the first section are easiest to implement.
For example, if your company has a dedicated social media following, a target audience between the ages of 20 and 35, and a low monthly budget, then referral marketing may be the best option. It requires little upfront investment and can unleash the power of a dedicated fan base. On the other hand, if you have a strong email list but are not sending regular email campaigns, it may be time to invest in an email marketing course to better utilize your list.
Once you settle on a strategy, outline your goals. Are you looking to increase sales of a specific product, increase website traffic or increase brand awareness? Goals should be specific, such as, “Increase sales of product X by 20% over the next three months.”
As a small business owner, you likely have a lot on your plate. It can take time to spend money and resources on a new marketing strategy, only to find out later that it isn’t as effective as you’d hoped.
Marketing Tips For Small Business Owners To Develop A Successful Marketing Strategy
Instead of getting discouraged, focus on testing different approaches. If your content marketing isn’t driving conversions, do some research to find out if the content is useful to your target audience and where they are in the buying process. If email marketing isn’t generating qualified sales leads (SQLs), do an A/B test: try different subject lines, rewrite your calls to action (CTA), or different times of day send email to
The right small business marketing strategy can make a big difference in the success of your small business. While there are many ways to market your products and services, the strategies above are most effective for small businesses. Start by choosing one or two strategies and then test them to find what works well for your company.
If you need help building a strong foundation for your small business digital marketing strategy, check out our Getting Started with Small Business Marketing Playbook. Start a free trial and enjoy 3 months at $1/month on select plans. Sign up now
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Ideas For Your 2022 Small Business Marketing Strategy
It is impossible to navigate in unknown areas without a compass. The same is true for companies that try to overcome market challenges without a marketing plan. And yet: according to Search Engine Journal, 50% of small and medium business owners don’t have one.
We get it—creating a marketing plan can be a real challenge, especially if you’re starting from scratch. What should be there? what doesn’t matter
What your marketing plan looks like will depend on the size and type of your business. Your answer should be a star by looking at examples of companies in a similar industry or similar size and position.
That said, you can always find great frameworks that you can apply to your marketing plan, no matter the industry. You need to adjust the approach to suit your business and keep building from there.
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A marketing plan can vary from a few pages to a detailed roadmap that covers every aspect of the business. To decide the scope, you need to ask yourself: What is the purpose of my marketing plan?
For some businesses, this is outlining a specific marketing strategy with concrete actions. For others, it is setting standards for assessing results. There are also businesses that are trying to attract investors, so they need a
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