Marketing To Senior Citizens Challenges And Opportunities – Marketing isn’t what it used to be when your grandparents were kids. Back in the 50s and 60s, pinup girls and print ads were popular. It was inspired by the war effort and not like the Facebook and Hulu TV spots we see today.
But there is an advertising tactic that baby boomers love just like any other generation – promotional products! Seniors love receiving freebies and logo merchandise from their favorite brands, so don’t overlook this key demographic.
Marketing To Senior Citizens Challenges And Opportunities
Are you ready to advertise to baby boomers? Win over the older audience with the best promotional gifts for seniors!
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The best way to market to seniors is by combining online and offline strategies. The older demographic has Facebook (about 22% of users are 55 and older), and they also enjoy watching YouTube, Netflix, and Hulu. However, they are still going to respond positively to face-to-face interactions.
Promotional products are just the icing on the cake! You can include senior swag in your campaigns to really reach an older audience. When they use these things at home, they remember who you are and what you do.
Senior citizens want promotional items that they can use in their daily lives. Your swag should appeal to their needs and interests. Here are 25 ideas to get you started!
Adults 65 or older should get between 7 and 8 hours of sleep each night to be fully rested. Who doesn’t love cozying up with a Sherpa blanket? These are great gifts for older women and men as they curl up in these comfy throws while binging their favorite shows.
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Even as we grow older, we continue to blossom. Not surprisingly, many senior citizens enjoy gardening. Starting a garden can help you live to be 100, the BBC found. Encourage your older customers to take up this hobby with custom watering cans, shovels and other gardening gifts.
Almost everyone has fond memories of riding their bike as a child. Of course, even older adults love putting the pedal to the metal! In fact, 30% of new riders in the United States are senior citizens. Biking is an activity that boosts the immune system and slows down the aging process. Make every ride safer with custom bike lights.
Experts believe that we lose about 3 degrees of visual field every decade of life. This explains why three-quarters of people age 55 and older in the United States wear glasses. If you use custom eyeglass cases as senior swag at your next event, your brand can help secure their specs.
The Pew Research Center reports that 28.6 million baby boomers are currently retired. This gives them a lot more free time to have a weekly book club. Custom bookmarks are some of the best promotional items for seniors for that exact reason! They can bookmark their pages in their favorite novels while thinking about your brand.
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The Washington Post reports that 21% of yoga enthusiasts are 60 and older. Research has found that being a yogi is key in lowering heart rate, blood pressure and back pain. Help nurture your elderly clients
If you think millennials and Gen Z’ers are the only ones attached to their cell phones, think again! According to the American Association of Retired Persons (AARP), 81% of senior citizens aged 60 to 69 and 62% of seniors aged 70 and older own a smartphone. A wearable phone case appeals to the uses of marketing to seniors. This helps protect their device from any damage while making it easy to carry.
It is best to give gifts to seniors that suit their interests and help them maintain a healthy lifestyle. Golf is a great pastime for seniors because they walk 4 miles on an 18-hole course. Stylish golf accessories such as golf balls, tees and gloves are great informal ideas to bring along for a day on the green!
The Wall Street Journal reports that retirees spend 7 hours relaxing, 3 hours on chores around the house, and 1 hour on self-care. Part of being retired is having more time to focus on hobbies and household chores, and your older clients want to be comfortable while doing it all! Personalized slippers are easy to slip on as they run errands around the house, making them great senior swag for any occasion.
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It may seem like college students drink the most coffee, but it’s the seniors who are really kicking back the joe! Baby boomers drink more coffee than any other age group, with nearly 75% of Americans age 55 and older drinking at least 1 cup daily. Wake up on the right side of the bed with coffee mugs with lids as promotional gifts.
Adults in good physical shape should aim to walk 2,000 to 9,000 steps daily. Tracking walking habits will be easy if you offer all your elderly clients a promotional pedometer that can be clipped onto their pants or bag. This swag makes great gifts for senior citizens participating in fitness programs, walking clubs or physical therapy.
You are at a higher risk of getting sick or developing an autoimmune disorder. That’s why face masks, hand sanitizer, ice packs, pills, and other medical supplies are great promo swag for seniors. In fact, 42% of senior citizens would have a favorable opinion of an advertiser if they were given a reusable logo face mask.
70% of American workers dream of traveling when they retire, and many are making it a reality! Baby boomers can board their next flight with custom duffel bags printed with your brand name or logo. These bags also have a lot of use at home, especially if a senior is part of a bowling league!
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Grandma always told me to wear a hat or she would catch a cold. Why not give back this winter by gifting her a custom knitted hat? According to the National Institute on Aging, older adults lose body heat faster, and a temperature of 95°F or lower can cause serious health problems. These cozy beanies are great holiday gifts for seniors and women.
A poll conducted by the University of Michigan found that 47% of 50- to 80-year-olds cook dinner at home 6 to 7 days a week. Kitchen is the heart of every home, so kitchen accessories are the best promotional items for senior citizens. It could be an apron for cooking Thanksgiving dinner, a spatula for baking cakes, or an ice cream scooper for dishing up a bowl while watching TV in the afternoon. The sky is the limit!
Journaling is a good hobby for senior citizens as it keeps the mind active. They can also write special memories or stories for their grandchildren. This is important as 40% of people experience some form of memory loss after the age of 65. Print an uplifting message on custom spiral notebooks if you need promotional gifts for seniors.
Grandparents travel two to four times a year to visit family, staying between 5 and 10 days. A custom deck of cards gets a ton of use every time you visit with a favorite. Since the deck is small, it is also very easy to pack in a bag. This promo swag offers great prizes to senior citizens at casinos, retirement homes and community centers.
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A study from UCLA found that 40% of seniors are chronically underhydrated. Help everyone get the recommended 1.7 liters with insulated water bottles. You can use this senior swag if you are a personal trainer with elderly clients. These promotional products are also great for medical and recreational centers.
Do you work for a nursing home or assisted living facility? Order special stress balls that all seniors can squeeze during blood tests. Medical experts say people 45 and older should be screened every 1 to 3 years for diabetes, lipids, thyroid, cholesterol, liver function and other health risks. Free stress balls are a small way to make your elderly patients feel more comfortable.
There’s nothing cozier than a custom pullover sweatshirt! Print your logo or company name on the front and use this apparel as promotional swag at live events. A recent study found that most older adults feel at least 20 years younger. Sweatshirts are ageless, which means wearing one from their favorite brand (aka you!) always feels good.
The Centers for Disease Control and Prevention (CDC) found that 82% of adults ages 65 to 74 feel positive about their health. Part of feeling good is taking time out for R&R, so why not gift a custom hammock? Seniors who love hiking or camping can’t resist these swing beds!
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During downtime, most senior citizens tune into audiobooks, podcasts, or a great playlist. They can listen to all their favorites with a pair of custom headphones. 33% were in the age group of 65 years
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