Popular Clothing Brands In Canada – For the fourth year in a row, Google has been named the most influential brand in Canada by Ipsos.
On Tuesday, Ipsos Canada COO Steve Levy unveiled the company’s annual list of Canada’s most influential brands in partnership with the Communications Institute at FFWD advertising and marketing week in Toronto.
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The top five spots on the list are held by technology brands, showing the importance of technology in consumers’ lives. Only three non-tech brands were included in the top 10 – Visa, Walmart and Tim Hortons.
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Tim Hortons is the top Canadian brand on the list, followed by CBC at number 11, President’s Choice at number 13 and The Weather Network at number 16.
IKEA’s influence grew significantly over the past year allowing the brand to jump 14 spots from 38 to 24 between 2014 and 2015. Nintendo and Expedia also saw significant increases, moving from 64 to 43 and 79 to 57, respectively.
Subway, meanwhile, lost influence over the past year; down from 30 in 2014 to 53 this year. TD and Sears also saw significant losses in impact, with TD dropping from 31st to 54th and Sears dropping from 66th to 97th.
The Ipsos survey of the most influential brands is the result of interviews with more than 6,000 Canadians. The scores are determined based on the participants’ responses to questions about their association with brands and their perception of the brand’s reliability, innovations and corporate citizenship.
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Google continues to dominate because of its “almost maniacal focus on the user,” according to Levy. The brand is also benefiting from its everyday role in consumers’ lives, he said. While brands that sell big-ticket items like vehicles or home appliances only have the ear of consumers every few years, many consumers use Google products several times a day; a feature that greatly increases its effect.
In 2015, Google updated its logo and brand identity. On the advertising side of its business, it continued to dominate the mobile advertising market.
Apple has been in the top five every year since Ipsos launched the survey in 2011. What keeps it on top? Brand opportunity. Over the years, Apple has built incredible equity based on the quality of its products. Simply put, Levy said, Apple products work. And the trust it has earned helps the brand maintain its influence even when it suffers a misstep.
In 2015, Apple released the much-hyped Apple Watch, brought its Apple Pay payment system to Canada and continued to report huge profits thanks to strong iPhone sales.
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Microsoft’s influence is rooted in its 40-year history. Almost half of Canadians use Microsoft products every day and 54% said they believe the company has a strong future. Microsoft is seen as a trusted brand because of its long history with its customers, Levy said.
Last spring, Microsoft discontinued its Internet Explorer brand. At the same time, he shifted his focus to making the most of the Microsoft name, which CMO Chris Capossela described as the strongest in the company’s stable.
In the advertising space, Microsoft really backed out of its advertising business, selling some of it to AOL last June.
The ubiquity of Facebook in users’ social lives is the source of its influence. Almost half of Canadians said it’s a brand they see everywhere, and a similar number report that “most” of their friends and family use it. Like Microsoft and Google, the brand benefits from the daily interaction with users.
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In 2015 Facebook continued to aggressively push its platform as a place for video and released new data about the most active group of power users – parents.
Despite being the youngest brand in the top 10, Canadians see YouTube as a brand with staying power – 43% of respondents said they believe YouTube has a “strong future .”
The brand also scored well in terms of innovation, with 32% saying they believe YouTube has “changed the consumer landscape forever” and 35% saying they see brand as “original.”
Over the past year, YouTube made itself known in the Canadian market with a large OOH campaign featuring Canadian YouTubers. It also continued to dominate video streaming, with 70% of Canadians reporting that they watch YouTube at least monthly, according to Media Technology Monitor. That range, along with YouTube’s rolodex of big-name advertisers, also helped YouTube Canada land a spot on Marketing’s Media Player of the Year shortlist for 2015.
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Visa is viewed as a reliable company, which adds to its influence. More than half of Canadians (52%) believe Visa has a strong future and 43% said they see the company as trustworthy.
In 2015, Visa Canada joined Movember for a charity campaign, showed off a connected car at TIFF and scored a viral hit with a quirky skills competition video filmed as part of its NHL partnership.
Walmart’s strong presence in the Canadian market helped it land its fifth top 10 on the Ipsos influencer list. The brand’s large advertising spend earned it points, with 53% of Canadians reporting that they see Walmart as a company that advertises a lot and that Walmart is a brand they see “everywhere” is Walmart.
In 2015, Walmart grew its retail footprint in Canada by acquiring 13 former Target locations and committed to opening 29 “supercentre” stores by February 1, 2016. It also introduced a grocery acquisition on -line at several locations and stepped up its offering of organic food with a new line under its “Great Value” private label.
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Like Walmart, Tim Hortons’ influence was bolstered by advertising spending and sales tracking. However, it also scored well in the corporate citizenship category, with 58% of Canadians saying they see Tim Hortons as a brand that inspires a sense of Canadian pride – the highest score for that question among are brands in the top 10.
Last year, the brand also earned top marks on the Gustavson Brand Trust Index, which named Tim Hortons the most trusted brand in Canada for 2015. That same year, Tim Hortons encouraged Canadians to share their good deeds -shared on social media during his #WarmWishes campaign, enlisting Sidney Crosby to star in a light commercial and top Insightrix Research’s list of top supporters of Canadian hockey teams.
Amazon’s customer-centric approach to sales and marketing landed it at number nine, marking the first time the brand has made it into the top 10 on the Ipsos list. A distinct 41% of Canadians said Amazon understands consumer needs and 38% said the brand makes life more interesting.
The retailer began selling clothing and shoes in Canada for the first time in 2015; a move that came on the back of a bold prediction from a research firm that Amazon would become the largest clothing retailer in the US by 2016. It also launched “Prime Day,” a one-day sale that led to a massive increase in the sale despite complaints from some consumers that the discounts were not deep enough.
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Samsung has made a slow, steady rise in influence since Ipsos first launched its most influential survey in 2011. In the past five years, Samsung jumped 37 spots and settled into the top 10 last year’s height.
In Canada, Samsung recently partnered with Toronto’s Centennial College on the Samsung Tech Institute – one of several moves that may have contributed to the 40% of Canadians reporting that they see a ‘ company as innovative.
The brand also signed hockey star P.K. Subban as a speaker launched an interactive pop-up concept in Toronto and opened his first retail store in Ontario.
There is no age limit anymore! The New Foundation is taking 30 Under 30 in a new direction, starting with media professionals. Canada is known for its snowy, cold and windy climate. But that makes for a perfect recipe for some of the best clothing brands. Not only will you get practical fashion that you can wear and feel comfortable in, it will also last a long time.
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Fast fashion is now less of a problem in Canada thanks to this. However, it is not always just about practicality. Canadian fashion has made great strides in the style department and this has put pressure on the market down south. Fortunately, we are here to explore some of the top clothing brands in Canada for your needs and tastes.
Canada Goose is probably Canada’s most famous clothing brand. It is known to be important in winter wear, making puffer jackets and fleece jackets that you can wear in subzero temperatures. Puffer jackets are worn by those who climb icy mountains like Mount Everest, and the puffer jackets produced by Canada Goose can be worn in temperatures well down to -10-20 degrees Celsius.
They do both under layers and upper layers. The colors you see most often are traditional, blue, grey, green and beige. Much of the style of clothing you see is rooted in the UK, particularly in the colder parts of the country, ie Scotland and the north of England. They also make winter hats as well as light jackets. The style can be described as subtle, practical and typically Canadian in its choice of material and design.
An odd choice of name, but this is one of the best unisex brands in Canada. They are located in
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