Social Media Calendar For Nonprofits – When it comes to social media marketing, you’re missing out on the crowds if you’re not in the arena.
Brands with 3 or more channels sell nearly 3 times more products than those without.
Social Media Calendar For Nonprofits
Brainstorming, planning, organizing, managing and running regular social media content across many different platforms is not easy. That’s why you need a dynamic social media planner.
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Not sure what to look for? Read on to find out exactly what you need from a social media planning tool and how well it fits your budget.
It’s much easier to strategize your social media marketing plan and set weekly, monthly and yearly goals when you have a comprehensive social media planner such as
This is because a social media planner provides a clear, central place for the entire team to manage, update and organize social media campaign ideas and strategies.
Planning tools help you define your exact strategy, including each campaign, its audience, goals and content.
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Not only does this make it easier for your team to collaborate and stay up to date, it also saves time searching for relevant content and dealing with last-minute decisions.
“Having a cross-functional plan can help save valuable time and keep everyone focused when a social media crisis erupts.”
Since the best social media planners allow you to monitor campaign progress, you can also use your social media management tool as a way to make sure everyone is on task and any bottlenecks are cleared immediately.
You can also automate social actions like post-posting—when you use it to build social planning tools. This makes it easy to scale your social media campaigns across each social platform without administrative work.
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“I actually break it down into future campaigns that we need to create this week, what’s the budget if we need something for the client, and then current campaigns that are actually live.”
By following and managing these campaigns from one place, the social media agency can follow all projects without interrupting any work.
If you want a social planner that clarifies your strategy, you need a tool that is highly visual and leaves nothing to chance.
High-level planning refers to your “big picture” plans—what your social media strategy looks like over the course of a year or a month.
What You Need From A Social Media Planner
Your low-level plans break down each social media post, where it goes, who is responsible for creating it, its content, and deadlines for their creation and distribution.
Now consider that around 7 out of 10 buyers expect a connected experience across platforms and purchase rates are 287% higher when you use 3 or more channels to market your product.
This means you’ll need a social media planner that lets you view high-level and low-level information for many different social media platforms at the same time.
There aren’t many social media planners that do this as seamlessly as the tools you can build on top of.
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“I like to plan ahead, and it visualizes my social media goals for that month and gives me a clear understanding of what stage each post is at before it goes live.”2. Easy team collaboration
Now that many teams work remotely, it’s more important than ever to make sure you have social media planning tools that enable effective team communication and collaboration.
With a top social planner, multiple users can collaborate on social media strategies and campaigns and push changes and updates in one place.
This means that everyone stays on the same page and team members are held accountable for their assigned tasks.
The Social Media Content Calendar
Pauline Majer, a social media marketer at her company, uses the Social Media Calendar template to collaborate on her weekly social media plans.
“It changed my life because I wasn’t able to collaborate with my designer or know exactly what I wanted to share before. I had to do this in a scheduling tool like Buffer but I would never know if I had thought of everything. Now, I want my designer to put everything right on the board. If our content writer wants to add a blog post , can do it in one click! Same as our video department.”3. Prioritization function
That’s why 54% of marketers prioritize the social media platform with the best potential audience reach, while 38% prioritize the social platform with the best potential to drive traffic.
In this context, you can categorize your social media posts by impact, importance, deadline, platform, etc.
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This prioritization function needs to be flexible, as your priorities may change as you receive feedback from your campaigns.
“The most important thing is priority, so we know what we need to do first or what we can postpone for tomorrow. It really helps me manage my day, my clients, my employees – it’s perfect.”
The best social media planners offer functionality that helps you monitor the progress of campaign creation and distribution, so you can see how far your team has come in creating and collaborating on social content, and what needs to be done to move projects forward.
It also makes it easy to identify bottlenecks in the production process that may need to be addressed before it turns into a crisis.
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Almost half of all teams say it’s hard to get an overview of where their projects are going. it changes it.
A social planner that shows progress helps create smoother workflows where everyone knows what stage of the campaign they’ve reached.
When we move a ball (pulse) forward, it is easy to follow and signals the next person to start their role. We also now have a nice dashboard view of all our progress and achievements.”
Many teams find it difficult to find the files they need and even regenerate documents to replace what they can’t find.
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For example, you can add a column to manage files directly in your control panel, so all documents are organized in one central location.
Not only does this mean your team doesn’t need to scan internal servers to find documents, but it also means you can automate social media posts to post directly from.
Looking for a social planning tool that ticks all the boxes we mentioned above? Work OS is the obvious choice.
If you’re looking for a way to invite campaign ideas and manage campaign requests, it makes it easy to create easy-to-use forms that automatically populate your campaign request dashboard.
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Not only can you organize incoming requests, you can also set the board to automatically route accepted requests to the authoring pipeline.
Integrate your Facebook Ad Account and export your social media metrics to the Social Metrics template.
Not only can teams brainstorm and collaborate in one place, you can assign tasks to team members, prioritize tasks, and track progress at the same time.
Social media management is no longer as simple as a quick tweet here and there. If you want a consistent omnichannel presence, you need a consistent campaign across every social media channel.
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Luckily, Work OS makes it easy to schedule your social media calendar and keeps the whole team on the same page. Try it today and see the difference it can make.
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