Social Media Marketing Tips For Small Business – If you’ve been following our social media marketing blog posts (links below), you know there’s a lot of information to learn. Here are 7 top tips and tricks to make running social media for your small business a lot easier.
Check out our other blog posts about social media marketing for your small business: Creating a Social Media Plan for Your Small Business, Easy Social Media Analytics Tips for Small Business, Social Media for Small Business: Which Platform Should I Get? Should Use?, and 16 Social Media Media Basics for Small Businesses.
Social Media Marketing Tips For Small Business
Rebecca Calder is BusinessLink’s Marketing Coordinator. Rebecca likes bears, beetles, and Battlestar Galactica, although while pursuing her MA in Communications and Technology at the University of Alberta, she wrote two papers on Star Trek. Rebecca’s interesting perspective on communication stems from her background in education. She worked as a substitute teacher for two years after completing her B.Ed., then realized that the classroom was not the best environment for an introvert. Today, she enjoys the power of sitting behind a computer, talking to people all over the world. For now, she’s using that power for her role at BusinessLink.
Social Media Made Simple: Social Media Marketing Tips For Small Business: A Quick Guide To Boosting Your Brand With 101 Content Ideas: Australia, The Sitters: 9798748932875: Books
We want to recognize that the province of Alberta is located on the traditional territories of Treaties 4, 6, 7, 8 and 10, Métis Aboriginal territories, including eight Métis Settlements and six Métis Regions, and Inuit. We recognize, honor and respect Canada’s Indigenous peoples, their beliefs and histories, and are grateful for the historical and current stewardship of the land we share with them and give them. It is called home. Did you know that 3.5 billion people use some form of social media? This is equivalent to 45% of the world’s population. When you look at the data from the United States, the numbers are even more impressive.
According to Pew Research, 72% of Americans use some form of social media, and most of these users fall into the 18-29 and 30-49 age ranges. But, along with baby boomers, the number of people over 60 is increasing.
It is impossible to deny that social media is becoming more popular every year. However, the way people are using social media has evolved. Initially, they were only used as a way to connect with friends and family. Today, consumers are connecting not only with people they know, but also with businesses and brands. Social media platforms have also become a way to get information and learn new things.
In fact, research shows that 54% of so-called social browsers – people who use social media to fill free time and use social media to look things up, but not to post themselves. Do – Use social media to research products.
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Instagram is a good example of how important it is for your small business to have a social media presence. Instagram has surpassed 1 billion monthly users, and today, 90% of them already follow at least one business, while many of them follow a brand profile at least once a day. go to
Meanwhile, on social media sites like Pinterest (which has over 300 million active monthly users, by the way) 83% of their weekly “pinners” have made a purchase based on pins they’ve seen on the platform. are
These are just a few examples, but you’ll see the same trends on other social media platforms.
The fact is that people are using social media to connect with brands and buy their products and even hire people. So in addition to creating a social media account for your brand, you should create the right social media strategy for each of your social media channels.
Social Media Marketing Tips And Tricks For Small Business
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The first of our 14 social media marketing tips is to create a social media marketing strategy. With the right social media marketing strategy in place for your brand, you can immediately start creating the right content for your audience and analyzing what’s working. No trial and error and time wasted trying to understand what your followers want to see.
When you have a well-developed marketing strategy, you’ll get better and faster results because you know exactly where you’re going with your content. But how can you create a social media marketing strategy? Here are the three main steps to do this:
An important aspect that most brands overlook is authenticity. Finding your voice as a business can really take your business to a new level. So, think about your brand and how you want to communicate with your audience.
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One of my favorite tips is to think of your brand as a person. Ask yourself how your brand will look and function.
Will it be friendly, funny, cool, young, mature, serious, cute, caring, compassionate, outgoing? Attributing characteristics to your brand will make it easier to imagine and easier for you and others.
Of course, you don’t necessarily have to describe these features in words. You should write them down for your own reference, but your business values will be reflected in the content you share and the images and words you use. It’s called marketing!
Let’s say your brand is young, modern and fresh. This is how your communication should be. On the other side of the coin, if your business is formal and technical, using only colloquialisms may not be appropriate.
Social Media Made Simple: Social Media Marketing Tips For Small Business: A Quick Guide To Boosting Your Brand With 101 Free Content Ideas By The Sitters Australia
The same applies to the videos and photos you share. If your brand is lighthearted and funny, you can share memes and gifs from time to time as long as they are relevant to your niche. However, if you’re a more serious brand, sharing a meme can seem fake and out of place.
If you own a hair salon, and you know your brand is classic and sophisticated, your photos should look classic and sophisticated. If you’re sharing a before and after photo, you want a nice clean background. Keep it simple and stylish.
Being authentic is expressing your values and being true to them. It’s also about not trying to be perfect all the time. People can see through this and not want to connect with you. On social media, businesses are like any other consumer and attract followers only if they are authentic, likeable and approachable.
Defining your target audience makes it easier for you to speak to your tribe. Let’s say you offer online courses where you teach absolute beginners how to sing. When you know your audience is a beginner, you can understand their biggest concerns, what they struggle with, etc.
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Having a clear picture of your ideal audience makes it easier for you to understand where these people are. After all, you wouldn’t want to spend time creating a marketing strategy and constantly posting on social media if your ideal customers don’t also hang out on that social platform, would you?
Take a look at audience statistics for each social media platform so you can make sure your audience is there. Your goal should be to use at least one social media platform to promote your business. If you’re using more than one, you should make sure you have a specific social media strategy for each one because you’ll be speaking to a different audience on each one. Social media marketing is complicated. It’s not a done-and-done kind of thing.
Many small businesses get frustrated that they don’t see good results when they post on social, and that’s because they didn’t set clear goals beforehand. They don’t know what they hope to achieve, so they can’t really measure their progress.
The whole point of having a strategy is to define more about your brand, audience and messaging so you can plan what you’re going to share ahead of time. If any of these aspects are missing, you will feel lost or the work you are doing is not getting any real results.
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Your goal can be anything from increasing brand awareness to increasing sales. Choose a goal and then think about what metrics make sense to measure. In other words, how do you know if you’ve achieved your goal?
For example, let’s say your goal is to increase brand awareness (getting more people to know about your brand). In this case, your goals might be:
You don’t need all of these goals, but come up with at least three goals that are measurable. Once you map them out, you’ll know what steps you need to take to get to those numbers.
By the way, if you need an in-depth guide on how to start your strategy, take a look at this post that has some great tips on how to create a social media plan!
Marketing Strategy: What It Is, How It Works, How To Create One
If there’s one thing that’s really helpful when it comes to social media marketing, it’s a content calendar. I know, I’m a small business owner myself. You can get lost in everything.
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