Social Media Tips For Nonprofits – Anyone who uses social media for nonprofits knows that there are unique challenges. Get your message out there and make the most of it with these time-saving tips.
Organizations are often run by small teams and volunteers, with limited resources and budgets. And with organic reach plummeting in favor of ad dollars, social media can sometimes seem like a lost cause.
Social Media Tips For Nonprofits
Fortunately, there are several tools and resources available to nonprofits on social media. Most platforms, including Facebook, Instagram, and YouTube, offer support and special features for eligible nonprofits. But they won’t help if you don’t know where to find them or how to use them.
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Learn how to set up your nonprofit social media strategy for success. Get your message out there and make the most of it with these time-saving tips.
Bonus: Read a step-by-step guide to social media strategy with pro tips on how to grow your social media presence.
Social media marketing for nonprofits allows you to share your message globally and locally. These are the main benefits of using social media for nonprofits.
Education and advocacy is one of the first steps to change. Share your nonprofit’s message on social media. Share your mission with new followers and spread the word about new initiatives, campaigns and issues in your community. And communicate with people who need support.
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Grow your base and recruit potential volunteers, speakers, advocates and mentors. Social media can be a powerful community-building tool for nonprofits. Create channels and groups where people can interact, share resources, and stay informed about issues that matter to them.
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Unite the people behind your nonprofit with specific actions they can take to support your cause. Promote marches, protests, marathons and other events. Encourage followers to call politicians, pressure or boycott bad actors, or simply adopt more considerate behavior. And, of course, conduct actions to collect donations.
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Show people what your nonprofit can accomplish. Build momentum by celebrating victories, big and small. Let your members know you value their input and see how their help made a difference. Share your achievements, gratitude and positivity and you will get more support down the line.
Most social media platforms offer special features and resources for nonprofits. Facebook and Instagram allow nonprofits to add “donate” buttons and run fundraisers from their accounts. YouTube offers Link Anywhere cards, production resources, dedicated technical support and fundraising tools.
If your nonprofit collects donations, make sure you add donation buttons to Facebook and Instagram. Both platforms also have fundraising tools. But you never know when someone might discover your nonprofit on social media and want to contribute.
While you’re adding buttons, add links to your social media accounts to your website, newsletter, and email signatures. Make it easy for people to connect and give them confidence that they’re following official accounts. Find all the icons you need here.
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There are tons of free resources for nonprofits on social media. So many, in fact, that the time it takes to wade through them almost outweighs their benefits.
Nonprofits are often run by energetic teams and supported by a network of volunteers with varying backgrounds, schedules, and skill levels. A social media policy for nonprofits allows organizers to provide structure and maintain flexibility.
With clear guidelines, it’s easier to attract new volunteers and ensure consistency regardless of who manages the accounts.
In addition to a social media policy, social media guidelines should be drawn up. They can be combined or viewed as separate documents. Here’s what your recommendations might include:
Social Media Tips For Nonprofits You Should Be Using
Guidelines should give teams the information they need to succeed and prevent your nonprofit from overstretching limited resources.
A content calendar is a good way to keep your nonprofit team on the same page. It also allows you to plan ahead so that teams with limited resources aren’t stretched thin and scrambling to pull everything together at the last minute.
Anticipate key events important to your business. For example, a nonprofit that advocates for women will likely want to plan content for International Women’s Day, Mother’s Day, and Gender Equality Week. Do not forget also about traditional holidays and important anniversaries.
Take a look at Twitter’s Marketing Calendar or Pinterest’s Seasonal Planner. Focus on keywords and hashtags so you can benefit from increased reach during these events. #GivingTuesday is also an important social network for non-profit events.
A Strategic Guide To Social Media For Nonprofits
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Once you’ve accounted for external events, go into more detail about your nonprofit. Develop a social media content strategy that aligns with your organization’s goals. Decide when it’s best to run campaigns and fundraisers.
When is the best time for nonprofits to post on social media? Here we break down the best times by platform. Don’t forget to also check your analytics to confirm when your followers are most online and likely to see your posts.
Hootsuite Planner will save time for teams, especially busy teams. Assign tasks, approve content, and see what happens so messages don’t get mixed up. Our composer also suggests the optimal time to post your content.
The Ultimate Social Media Guide For Nonprofits
Research has repeatedly shown that posts with images of people tend to get more engagement. Twitter research shows that videos that show people in the first few frames lead to 2x the retention. Another study from the Georgia Institute of Technology and Yahoo Labs reports that photos with faces get 38% more likes and 32% more comments
These days, people want to know more and more who is behind the brand and the logo. This also applies to non-profit organizations, especially since building and maintaining trust is essential. Show your audience who founded your nonprofit and why. Introduce people to your volunteers. Tell the stories of the people and communities you’ve been able to support through your work.
Create content that people will want to share. What makes a post shareable? Offer something that people will find valuable. It can be anything from an informative fact to a touching anecdote. And never underestimate the power of sharing powerful visuals, especially video.
How-tos and tutorials continue to be popular on social media, from Pinterest to TikTok. If your nonprofit social media strategy includes education, consider trying these formats.
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Statistics and facts often reveal the cold truth behind certain problems. Infographics can help you tell the story behind the numbers. Take advantage of Instagram’s carousel format to analyze complex or multilingual information in a series of images. Try to develop each image as an individual. This way, people will be able to share the slide they are most interested in.
A strong call to action and motivational quotes work here too. Want to rally people behind a message? Think of your post as a sign of protest. What would you like to wear on the streets and wave above your head?
With the right hashtag and nonprofit social media strategy, your organization can bring attention to important issues.
Infographics Show How To Develop A Social Media Strategy
Choose a hashtag that drives your message and is easy to remember. For example, UNESCO created the hashtag #TruthNeverDies to raise awareness of crimes against journalists. It’s pretty self-explanatory and easy to put together. Coinciding with the International Day to End Impunity for Crimes Against Journalists, the hashtag received more than 2 million views and was shared on Twitter more than 29,600 times.
Other nonprofits have taken advantage of the popularity of hashtag challenges on TikTok. The United Nations International Fund for Agricultural Development (IFAD) has launched #DanceForChange to promote sustainable agriculture in Africa. During the campaign, more than 33,000 videos were created, which received 105.5 million views.
@sherriesilver Together we can feed the world 🌎 ❤️👊🏽 @mreazi let’s #danceforchange ♬ Freedom – Mr Eazi & GuiltyBeatz & J.Derobie
Boost your social media marketing for nonprofits with fundraising. Fundraising has always been possible on social media, but now with several fundraising tools, it’s even easier to collect donations.
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On Facebook, verified nonprofits can create a fundraiser hosted on their page. Other features include a Facebook Live donate button and a fundraising thank you tool. You can also allow people to create personal fundraisers for your nonprofit and add donation buttons next to their posts.
Instagram also supports live donations for fundraising, which you can do yourself or other accounts can work on your behalf. You can also create donation stickers for Instagram Stories and let people share them.
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