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Advertising Ideas For Small Business
As a small business owner, I have spent years looking for fresh and authentic ways to bring what I offer to those who need it.
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I have tried many small business marketing ideas and learned from countless mistakes. And what I found is that you don’t need to spend a lot of money to have a successful marketing strategy.
There are many free and inexpensive ways to market your small business. The key is trying a variety to see what works best for you.
When you think of digital marketing, you might immediately think of running paid ads on Google or Facebook. But when you change your mindset about online advertising, you’ll find there are many ways to sell your services online that don’t cost nearly as much as paid ads.
As Digital Marketer puts it, online marketing is simply a Customer Value Journey that aims to strategically build relationships with new prospects and convert them into loyal, repeat customers. This means that digital marketing is simply finding ways to truly connect and help people online.
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One of the best ways to help people is by answering their questions, and nowhere do people ask more questions than on Google.
Think about what you sell and consider what questions your ideal customer would have when searching for your product. You can start a blog and write articles to solve these problems while gaining the respect and trust of the reader.
As with any free marketing tool, there are tons of people trying to execute this strategy. So you will need to learn some Search Engine Optimization (SEO) strategies to stand out among the search results.
SEO is not as scary as it sounds. It’s simply looking at the question you’re answering, getting into the mind of the person asking it, and including as much useful information as possible to answer the question.
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The key to building trust on social media is to offer authentic and consistent content. If your content is only promotional or if you only post when you have a sale, not only will potential customers not trust or follow you, the platform’s algorithm may hide your content. This can prevent you from reaching even your current followers.
Instead, choose a social media platform to invest your time in and post content that is educational, aspirational, or entertaining in addition to promotional content. It’s important to know where your potential customers spend their time as well.
For example, Instagram and Facebook are currently the most trafficked platforms in the US and Instagram has the most users under 30 while Facebook users have the highest average income.
Some small business marketing ideas for social media include posting product comparisons to show how unique your product is, inspirational quotes that your ideal customer might like, or sharing a meme that sheds light on the problem your product is trying to solve. You can also use direct messaging to connect with your followers like Mary Gui, Founder and CEO of Sock Candy.
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“When I get a new follower on the @sockcandyofficial IG account, I send them a DM to thank them for following Sock Candy and offer a Welcome discount code on their first order. This has worked well for me and it led to multiple conversions,” Gui said.
You can be as creative as you want with your social media content. Remember that the more creative you are, the more engaged your audience will become. And that can lead to higher profits for you.
Eighty-four percent of American users aged 18 to 44 access YouTube at least once a month, making it a great place to connect with potential customers.
YouTube is owned by Google, so you can take many of the SEO principles you use for written content and apply them to your videos.
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If your ideal client has questions that are easier to answer through demonstrations or other visuals, YouTube is the best platform to do so. You can even reuse YouTube videos on your favorite social media platforms and embed them in blog posts.
Don’t stop posting your videos. Be sure to include links in the video description or notes for your products or services. You can also link to your other YouTube videos to continue building your relationship with viewers. And once you build a following on the platform, you can monetize YouTube through ads and sponsorships.
Self-publishing a book on Amazon is a great way to establish authority in your field and get in front of people who are ready to make a purchase to help solve their problems.
Write and publish a professional-looking eBook very affordable with minimal costs. Be sure to use the book as a way to teach the solution to the problem and wait until the end to mention your business as a way to achieve the solution more effectively.
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The best low cost marketing ideas for small business owners are ones that allow them to connect directly with potential customers. Answering questions on forums and in Facebook groups does this.
When answering a question in a forum or group, always aim to be helpful first and serve your business as a solution second. If you have an online course and come across a question that you teach the answer to, don’t answer it with a link to your course. Answer the questions as you would in your course. Then, after you have engaged with the person who asked the question, offer that you have a course that covers this in more depth.
This helps build trust and credibility in the group, and as a result, makes people more likely to buy your products.
An email list is the backbone of many successful online businesses. While every other platform controls your access to its users, you still have your email list and can take it with you wherever you go, even if you change your business name or set up a new website.
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One of the easiest ways to collect email addresses is to provide a free digital product such as a cheat sheet, PDF guide, template, etc. You can use your blog, social media account, eBook, or a simple landing page for your digital offer. . product and send it to their email address using a service like Constant Contact or ConvertKit.
Once you collect their email address, stay in touch at least every other week with relevant and important resources to build trust.
Facebook groups are a great place to build a community of people with similar interests or problems to solve. Creating your own group can bring you potential clients and position you as an expert in whatever the group is about.
Jacob Bouvier runs a boudoir photography studio. His Facebook group brought in more customers than any other channel. He says it’s because they get to know him as a person before they ever decide to become a customer.
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“Nine-tenths of what I post is related to my mission of body acceptance, self-love, and being your authentic self, but not directly related to my photography. About 1/10 of the content related to my photography,” Bouvier said.
It will take time to build a group, but you can speed up the process by posting relevant questions and opportunities for engagement daily through Facebook’s post scheduling feature and replying to each member. This will help them feel like they are part of the community and that you really care about them.
One of the most popular and effective small business marketing strategies for online businesses is to teach a free online class or workshop. Brainstorm a problem your ideal customer is struggling with that you can help them solve in an hour or less. It can be as simple as turning a blog post or video into slides and presenting it and answering questions at the end.
You can easily do this for free by going live on Facebook, Instagram or YouTube. If you want something more private, Zoom allows you to host classes of up to 100 people for 45 minutes at a time for free.
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Challenges are a great way to take your offline business online. A personal trainer can host a fitness challenge, a cleaning service can host a 7-day declutter challenge, or a pet groomer can host a “sit, stay” challenge for people with hyperactive dogs. Anything that will take a potential customer from awareness of a problem to awareness that they need help to solve it.
Submit your challenge via Facebook group or email. You can have it last anywhere from 5 to
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