Best Dslr Camera For Product Photography – What is the best trend for product photography and video? Canon Ambassador Erik Tomašák and Canon Europe Product Marketing Manager John Morris explain how to make the right choice. Advertising photographer and Canon ambassador Erik Tomašák took this promotional shot for a new cafe with a Canon RF …

Best Dslr Camera For Product Photography

Best Dslr Camera For Product Photography – What is the best trend for product photography and video? Canon Ambassador Erik Tomašák and Canon Europe Product Marketing Manager John Morris explain how to make the right choice.

Advertising photographer and Canon ambassador Erik Tomašák took this promotional shot for a new cafe with a Canon RF 50mm f1.2L USM lens mounted on a Canon EOS R5. “The high-resolution sensor of the Canon EOS R5 is perfect for product protection , because you can leave a ‘safe area’ around the main composition and crop the shot later to suit the image requirements of different online platforms,” ​​he says. Taken on a Canon EOS R5 with a Canon RF 50mm F1.2L USM lens at 1.6 sec, f/8 and ISO500. © Erik Tomašák

Best Dslr Camera For Product Photography

Best Dslr Camera For Product Photography

When it comes to choosing the best camera kit for product photography, what features should you be looking for? High resolution stills and video capture, along with color accuracy, will give prospective customers a real insight into the design and texture of a product. And reliability is, of course, essential if you need to photograph a large volume of items on a daily basis.

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Product photography covers a wide spectrum, from home-based businesses creating images for online marketplaces, through cafes and restaurants that want to showcase their wares, to big-brand advertising and ecommerce sites.

“Each company or individual has a different product, and you may end up in different environments, either in situ or in a studio to show the item at its most appealing,” says John Morris, European Product Marketing Manager at Canon Europe. “You may be shooting very general lifestyle product photography or very specific and detailed product photography. All of these factors will influence your choice of equipment.”

To help with your decision-making process, John and Canon ambassador Erik Tomašák, co-founder of Visual Gang, which specializes in advertising photography and video, lists the best cameras and lenses for producing outstanding product shots and videos.

Register your kit to access free expert advice, equipment servicing, inspirational events and exclusive special offers with Canon Professional Services.

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The EOS R5 captures stills and video at the highest resolution in the mirrorless EOS R range. Taken on a Canon EOS R5 with a Canon RF 50mm F1.2L USM lens at 1.6 sec, f/4.5 and ISO100. © Erik Tomašák

Capable of recording both 45MP photos and cinematic 12-bit 8K RAW video, the full-frame mirrorless Canon EOS R5 produces the exceptional image quality you’d expect from a flagship model. “The high resolution of the EOS R5 enables me to maximize the image quality I get from the lens,” explains Erik.

“The EOS R5 also offers a lot of scope for cropping and retouching,” adds John. Thanks to the camera’s large files, customers can pinch and zoom while browsing online to get an extremely close look at fabric texture and other product details – which is important when you can’t physically touch or see the product in a store.

Best Dslr Camera For Product Photography

“The EOS R5 focuses using Dual Pixel CMOS AF – an on-sensor autofocus technology that has extremely high precision and accuracy. But you can easily double check your focus point by magnifying your view on the display,” John continues. “It also has focus picking functionality. This is very handy as you can see exactly where your focus plane is on a product. You can also assign depth of field preview to a button of your choice on the EOS R5, so this is a Good customization option, because you can show that critical parts of the product will be sharp in the final image.

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Canon’s software development kit (SDK) allows cameras such as the Canon EOS R5 and the EOS R6 to be integrated into large setups used for ecommerce photography, such as StyleShoots photography machines. “The SDK automates some of the shooting process,” explains John. “So it can plug into the software that the company uses to trigger the camera, download the image and also adjust the settings on the camera.” © Styleshoots

The camera’s high-resolution video is also an advantage. “If you’re shooting 8K or 4K, you’re going to give the customer the ability to zoom and rotate the product at the same time, depending on the software platform the client is using to allow interaction with the product on their website. And of course you can rotate RAW, so you can still do some degree of post-production on the video.It will also shoot in 4K HQ, which is made from oversampled 8K to provide the highest level of detail rendition.

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If you don’t need the 8K video and high-res stills of the Canon EOS R5, the 20MP EOS R6 offers an almost identical set of benefits. “Although the EOS R6 doesn’t offer as much resolution as the EOS R5, it will work for a lot of the needs of impressive product photography,” says John.

The accurate colors and clarity delivered by the Canon EOS 5D Mark IV help give customers a true picture of a product – which is important for reducing the number of returns.

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The full-frame Canon EOS 5D Mark IV is a workhorse camera with solid build quality and an intuitive interface that makes it easy to use. With its 30.4MP CMOS sensor, 4K movies and built-in Wi-Fi, it’s a powerful product photography tool. “It’s a favorite industry,” says John. “A lot of commercial photographers continue to use it, although some are gradually moving to the Canon EOS R5.”

A significant advantage of the Canon EOS system is that the color science between the sensors and camera bodies is very aligned. If you’re moving between a Canon EOS 5D Mark IV and a Canon EOS R5, you can rely on the colors being realistic. “The big business ventures want to provide a real representation of what the product will look like, because they want to minimize returns,” says John. “They want faithful color reproduction. This is where the Canon color gamut is so important, as well as the ability to represent the tones and colors as you will see them when they arrive.”

The EOS 5D Mark IV’s 30.4MP sensor delivers images that are packed with detail, even in the brightest highlights and darkest shadows.

Best Dslr Camera For Product Photography

While the Canon EOS-1D X Mark III is a camera more at home in the kitbags of sports and wildlife pros, the flagship EOS DSLR is also useful for product photographers. “It’s a professional camera body and the shutter life, build quality and durability reflect that,” says John. “It works in extreme temperatures and conditions, so it is ideal for location-based product photography. It is also a very fast camera capable of shooting up to 20 fps. The resolution is not as high as the EOS R5, but sometimes It is not. The only factor when choosing a camera for a commercial solution.”

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What Is The Best Camera For Product Photos?

Part of the trinity of professional RF lenses, this high-quality standard zoom maintains a constant maximum aperture of f/2.8 throughout the focal length range. As well as featuring a 5-stop image stabilizer and Nano USM motor for fast focusing and shake-free results when shooting handheld, it has an advanced optical design to ensure critical sharpness.

“The Canon RF 24-70MM F2.8L IS USM is an all-purpose lens that covers the typical standard-to-mid telefocal focal length range you would use for product photography,” says John. “We never do product photography at particularly wide focal lengths because it starts to distort the subject. When we’ve done product photography with our own cameras, if we shoot them at 35mm or wider, the camera or the lens looks disproportionate And also. Big in the front. It’s almost impossible to modify and looks unnatural to the viewer. Instead, we photograph at 50mm or a little more for a more natural representation of the product.

Give your full-frame mirrorless photography the professional edge with a 24-70mm zoom with a fast aperture and 5-stops of image stabilization.

A standard zoom such as the Canon RF 24-105mm F4L IS USM, with its additional telephoto reach, would make an excellent alternative to the RF 24-70mm F2.8L IS USM. “The RF 24-70mm F2.8L IS USM gives you a little extra light, but the RF 24-105mm F4L IS USM will give you a little more range,” explains John. “It’s a general-purpose lens that’s perfect for clothing and shoes.”

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Tilt-and-shift lenses give product photographers more control over the plane of sharp focus (using the lens’s tilt mechanism) and enable the correction of converging verticals (through the shift mechanism). Being able to fine-tune depth of field and correct subject distortion brings a new level of fidelity to images. Taken on a Canon EOS 5DS with a Canon TS-E 90mm f/2.8L macro lens at 1/10 sec, f/5.6 and ISO100.

Tilt and shift lenses are beloved by professional architecture and landscape photographers, but the close-focusing ability of the Canon TS-E 90mm f/2.8L Macro makes it the perfect precision lens for product photography as well.

“TS-E lenses give perspective control and they also let you adjust the plane of focus. This can be especially useful for dealing with logos,” says John. “Even at Canon when we do that

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