Business Model Generation Alexander Osterwalder & Yves Pigneur – The Business Model Canvas was created by Alexander Osterwalder, of Strategyzer®. The canvas provides a first page and a template for the analysis. The questions and views are detailed below.[1] We have provided it to support the MG RUSH Business Analyst community. Please modify all of the following to support your situation.
UPDATE: MG RUSH has published its Meeting Pathway (infographic guide) and Workshop Canvas (37 open-ended preparatory questions). Consequently, the Meeting Pathway details a comprehensive approach to meeting preparation and workshops that you can now download.
Business Model Generation Alexander Osterwalder & Yves Pigneur
For a more in-depth discussion of business ideas and additional context around the Canvas, please return to “An Entrepreneur’s 5-Step Guide to Finding and Validating Business Ideas.”
Business Model Canvas
[1] The Business Model Canvas and Meeting Pathway and Meeting Canvas are licensed under the Creative Commons Attribution-Share Alike 1.0 Generic license and thus available for limited distribution.Don’t ruin your career or reputation with bad meetings. So sign up now for a class or pass this on to someone who should. Taught by world-class instructors,
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A ridiculous amount of coffee is consumed in the process of writing these posts. Add some fuel if you want to keep us! Getting a business idea is easy. But converting that idea into a full-fledged money-making business is the hard part.
It is a powerful business ideation, modeling and strategic planning tool that helps you identify how your business will operate and make money. It can be used to manage your existing business. Startup founders can also use it to validate their business idea and minimize the risk of failure before starting their business.
Mengenal Model Bisnis Lean Canvas
A business model canvas (BMC) is a strategic management model used to organize and visualize the key elements that go into the work of a business model.
The canvas of the business model is a conceptual structure that supports the viability of the business and explains who the business serves, what it offers, how to offer it and how to achieve its goals.
It is an important business development and strategy tool that helps you validate your business idea before spending too much time and effort on it.
Conceptualized by Professor Alex Osterwalder, the canvas of the business model is a model used to represent different components of the management of a business.
Business Model Templates: 12 Free Templates Pdf, Word, Excel And Ppt
Originally published in a business model design book, entrepreneurs and startups have used the business model canvas to help them visualize an overview of their businesses.
The business model canvas template has nine main components (or sections), and each section helps answer questions about the what, how and who of your business operations:
To download this business template canvas template, right click on the image above and select “Save Image As” or you can click here to get a printable PDF version of the same.
The right side of the business model canvas focuses on the customer, while the left on the business. Both sides come together with a value proposition at the center to signify the exchange of value between your business and customers.
Steve Blank The Lean Launchpad
Consider the components of a business model canvas as a common language that helps you describe your business in a structured way. This common language makes it easier for anyone to understand how your business works, what its assumptions and dependencies are, etc.
Customer segments are groups of target prospects with similar needs and characteristics. They are identified based on factors such as demographics, psychographics, behavioral patterns, etc.
Your entire business model revolves around your customer. It is therefore very important to understand the needs of your customers and how you will provide value for them. This will also help you identify your key segments –
People living in a particular geographic location (customer segment) have different needs and wants than people living in another part of the country.
Business Model Canvas: Create Your Amazing Business Model (2020)
If your target market is high-income women, your value proposition, marketing and positioning strategy, etc. they will be very different from that of a middle class customer.
Consider it the promise of tangible benefits that your customers will receive from consuming or experiencing the offering.
Starbucks offers an experience in the form of a coffee environment that allows customers to enjoy premium coffee. Customers buy Starbucks because it helps them relax, socialize and have quality time in their busy lives.
The value proposition is significant in mapping your business model because it helps you understand your company’s competitive advantage – what makes your company stand out from competitors in the eyes of customers.
O Que é O Business Model Canvas
Channels refer to the route a business takes to communicate and deliver its offering to the end consumer.
If you run a small cafeteria near a college campus, the best way to reach students and potential customers would be through word of mouth and social media. Your distribution and sales channels may include dine-in, takeaway, UberEats, etc.
However, if you open a coffee cart in a busy place in the city, your distribution channels will be different. You need to focus on points of sale that are frequented by office goers or working professionals – maybe even vending machines or company canteens.
Customer relationships define the degree of intimacy or intensity of engagement between the brand and the customer, including purchase frequency, loyalty, etc.
Business Model Generation Tạo Lập Mô Hình Kinh Doanh (tái Bản 2021)
Starbucks forms strong customer relationships by communicating directly with their customers through email. They also offer rewards for frequent customers in the form of free coffee, discounts, etc.
Customer relationships are critical to the success of your business because you will provide value to your customers through these relationships. When done right, customer relations can lead to customer referrals and word of mouth marketing that is free for you.
In other words, it is the way a company makes money through its offering. It includes both primary and secondary rites.
For example – Starbucks brings in its primary revenue through regular customers who specifically choose Starbucks over the competition because of its value proposition and customer experience. Their secondary income source includes selling coffee beans or merchandise in their online store, etc.
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Key activities refer to those activities that help you deliver your value proposition. Planning, organizing, staffing, controlling, etc., these activities keep your business running efficiently.
They are the most important activities that allow your business to function properly and provide its value proposition.
For example – Coffee-shop key activities include roasting coffee beans, preparing coffee, managing servers, taking orders, delivering the order to the customer.
For a PC manufacturer, the key activities would be designing PCs, sourcing PC components, manufacturing products, offering after-sales services, etc.
Business Model Canvas
Key resources are the most important inputs needed to create and deliver the promised value proposition, leverage different channels, maintain customer relationships and earn revenue.
For example, to run a coffee shop, you need human resources in the form of Baristas who can prepare delicious coffee, skilled management to manage the operations, etc. You need property and equipment such as coffee machines, tables and chairs in the purchase for people to sit and enjoy their coffee, etc.
Key partners refer to organizations and people who play an important role in supporting the creation and delivery of the promised value proposition.
These are alliances with third parties who bring their unique resources, skills or assets to complement yours, which in turn, helps you –
Pdf) The Triple Layered Business Model Canvas: A Tool To Design More Sustainable Business Models
For example – Lenovo does not make its own processors. Instead, partners with Intel to use their microprocessor.
Likewise, a coffee shop can partner with a bakery that can provide baked goods on demand.
A company’s cost structure highlights its operating expenses and how they have evolved over time. It shows what percentage of revenue goes to various expenses such as paying employees, purchasing raw materials, etc.
The cost structure basically summarizes a company’s expenses over a particular time period. Calculate it later
Business Model Generation
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