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Email Marketing Ideas For Small Business
As a small business owner, I have spent years finding fresh and authentic ways to bring what I have to offer to those who need it.
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I’ve tried many small business marketing ideas and learned from countless mistakes. I learned that you don’t need to spend a lot of money to have a successful marketing strategy.
There are many free and inexpensive ways to promote your small business. The key is to try a variety to see what works best for you.
When you think of digital marketing, you may immediately think of placing paid ads on Google or Facebook. But when you change the way you think about online advertising, you’ll find that there are countless ways to sell your services online that don’t cost as much as paid advertising.
According to Digital Marketer, online marketing is simply a customer value journey that aims to strategically build relationships with new prospects and convert them into loyal, repeat customers. This means that digital marketing is simply about finding ways to truly connect and help people online.
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One of the best ways to help people is to answer their questions, and nowhere do people ask more questions than Google.
Think about what you’re selling and think about what questions your ideal customer will have when they search for your product. You can create a blog and write articles to address these issues while gaining the respect and trust of your reader.
As with any free marketing tool, there are tons of people trying to implement this strategy. So you need to learn some search engine optimization (SEO) strategies to stand out in the search results.
SEO is not as scary as it seems. It’s simply looking at the question you’re answering, getting inside the mind of the person asking it, and including as much useful information as possible to answer the question.
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The key to building trust on social media is offering authentic content and showing it consistently. If your content is only promotional or if you only post during a sale, not only will potential customers not trust you or follow you, the platform’s algorithm may hide your content. This can prevent you from reaching even your current followers.
Instead, choose one social media platform that you can dedicate your time to and post educational, engaging, or entertaining content in addition to promotional content. It’s also important to know where your potential customers spend their time.
For example, Instagram and Facebook are currently the most visited platforms in the US, and Instagram has more users under the age of 30, while Facebook users have higher average incomes.
Some small business social media marketing ideas include posting product comparisons to show how unique your product is, inspirational quotes that your ideal customer might like, or sharing a meme that explains the problem your product is trying to solve. You can also use direct messages to communicate with your followers, like Mary Guy, founder and CEO of Sock Candy.
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“When I get a new follower on the @sockcandyofficial IG account, I send them a DM thanking them for following Sock Candy and offering a welcome discount code for their first order. It worked quite well for me and led to many transformations,” said Guy.
You can be as creative as you want with your social media content. Remember, the more creative you are, the more engaged your audience will be. And this can lead to higher profits for you.
Ninety-four percent of US users between the ages of 18 and 44 visit YouTube at least once a month, making it a great place to connect with potential customers.
YouTube is owned by Google, so you can take many of the SEO principles you use for written content and apply them to your videos.
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If your ideal customer has questions that can be answered more easily with a demo or other video, YouTube is the best platform for that. You can even reuse YouTube videos on your favorite social media platform and embed them in blog posts.
Don’t stop at publishing your video. Be sure to include links in your video description or notes to your products or services. You can also link to your other YouTube videos to continue building relationships with your viewers. And once you build a following on the platform, you can monetize YouTube through ads and sponsorships.
Self-publishing a book on Amazon is a great way to build authority in your industry and get in front of people who are ready to make a purchase to help solve their problem.
It is extremely affordable to write and publish a professional-looking eBook at minimal cost. Be sure to use the book as a way to learn how to solve a problem and wait until the end to think about your business as a way to achieve a solution more effectively.
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The best low-cost marketing ideas for small business owners are those that allow them to communicate directly with potential customers. Answering questions in forums and Facebook groups does just that.
When answering questions in a forum or group, always aim to be helpful and then serve your business as a solution. If you have an online course and you come across a question that you teach the answer to, don’t answer it with a link to your course. Answer the questions as in your course. Then, after you talk to the person who asked the question, suggest you take a course that covers it in more depth.
This helps build trust and authority within the group, and as a result, makes it more likely that people will buy your products.
An email list is the backbone of many successful online businesses. While every other platform controls your access to their users, you always have your email list and can take it with you wherever you go, even if you change your company name or set up a new website.
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One of the easiest ways to get email addresses is to give away a free digital product like a cheat sheet, PDF guide, template, etc. You can use your blog, social media account, e-book or a simple landing page to pitch your digital product and send it to an email address using a service like Constant Contact or ConvertKit.
Once you have their email address, stay in touch at least bi-weekly with valuable and relevant resources to build trust.
Facebook groups are a great place to build a community of people with similar interests or problems they need to solve. Creating your own group can attract potential customers to you and position you as an expert on the subject of the group.
Jacob Bouvier runs a boudoir photography studio. His Facebook group has attracted more customers than any other channel. He says it’s because they get to know him as a person before they decide to become a customer.
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“Nine-tenths of what I post there is about my mission of body acceptance, self-love, and being authentic, but not directly related to my photos. About 1/10 of the content is about my photography,” said Bouvier.
It takes time to create a group, but you can speed up the process by posting relevant questions and creating opportunities for interaction daily with Facebook’s post scheduling feature and replying to each member. This will help them feel like they are part of the community and that you genuinely care about them.
One of the most popular and effective small business online marketing strategies is to host a free online class or seminar. Think of a problem your ideal customer is struggling with that you can help solve in an hour or less. It can be as simple as turning a blog post or video into slides and presenting them, then answering questions at the end.
You can easily do this for free by going live on Facebook, Instagram or YouTube. If you want something more private, Zoom lets you hold classes for up to 100 people for 45 minutes at a time for free.
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Assignments are a great way to bring your offline business online. A personal trainer can organize a fitness challenge, a cleaning service can organize a 7-day de-clutter challenge, or a pet groomer can run a sit, stay challenge for people with hyperactive dogs. Anything that takes a potential customer from being aware of a problem to realizing they need help solving it.
Post your challenge via Facebook group or email. It can last from 5 to
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