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Looking for a way to carry out your email marketing efforts without breaking the bank? With the free email marketing services on this list, you can send thousands of emails a month without spending a single penny.
Email Marketing Platforms For Large Business
? For beginners; You can read our article what is email marketing? to find out how to get started.
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Read on for a detailed overview of the sending limits and the pros and cons of each free email marketing service. Then we share our recommendations at the end. These are way better than Gmail for professional users!
Before we get into the details, here’s a quick recap of the free email marketing tools we’re going to cover, along with the various limitations of each service’s free plan:
Note: While there are other popular email marketing solutions on the market such as ConvertKit, GetResponse, AWeber, HubSpot, and SendPulse, we felt that their free offerings either didn’t match the lineup we chose in the end decided , or were absent. Read on for a deeper dive into each service that made the final list.
Sendinblue has a great free plan (unlimited subscribers) along with support for sending SMS text messages, transactional emails, detailed analytics and powerful marketing automation features, all in the same dashboard. Sendinblue is also headquartered in France, so you are guaranteed GDPR compliance.
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With the free plan, you have unlimited contacts, but you’re limited to 300 email sends per day. Because of this, this platform might not be a good option if you want to send email blasts to all your subscribers at once. However, if you have a lot of drip campaigns, it’s pretty flexible as there’s no subscriber cap.
The first upgrade is called the Lite plan, which offers 20,000 email sends per month for $25 per month. Also, the daily sending limit will be removed.
Because of how the free account works, Sendinblue is a great email marketing solution if you have a lot of subscribers but don’t need to notify everyone at once. If you just send less than 300 emails a day, you don’t have to pay Sendinblue at all. It’s also a good option for WordPress users due to its official plugin, and it offers better analytics than many of the other free email marketing services.
We use Sendinblue on . Because of this relationship we have with them, they have offered an exclusive 30% discount for the first month on all paid plans. If you buy one of these, contact this email to redeem the discount:
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Mailjet is one of the best free email marketing tools because of its clean templates, generous monthly email sending limits, and unlimited subscriber limits. Not only that, but you can leverage webhooks, APIs, and SMTP relays for integrations and a more customized email marketing experience.
The email marketing service includes email automation and an intuitive email editor without having to touch a line of code; It’s a full drag-and-drop tool where you start with Mailjet email templates and use preset builder modules.
Mailjet’s free plan allows for unlimited subscribers and 6,000 email sends per month. The daily email sending limit is 200.
The next tier of Mailjet pricing starts at $15 per month for the Essential plan, which has no daily sending limit but does have a limit of 15,000 emails per month. This plan also lets you remove the Mailjet logo, segment lists, and add a sub-account.
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With a low daily sending limit but a reasonable monthly sending limit, the free version of Mailjet works well if you avoid sending emails to large groups of people in a day. We like it for drip campaigns, transactional emails, and smaller newsletter lists. It’s also ideal if you need to integrate with just about any software due to the long list of integrations and API access.
Mailchimp is a favorite of many bloggers and small businesses as it was one of the first major email services to offer a completely free plan. Additionally, Mailchimp has some excellent ecommerce and email marketing tools.
The free plan includes 2,500 email sends per month for up to 500 subscribers. The daily sending limit is 500.
If you want to upgrade to unlimited email, it’s $13 a month — the catch is, you can only have up to 500 subscribers — which some alternatives can’t.
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We like Mailchimp for all small business owners and bloggers who appreciate great designs and great deliverability (it’ll also help you optimize your open rates). It’s also nice if you have an ecommerce store or plan to automate emails and want to make your automation workflows more efficient.
The downside is that the subscriber limit on the free plan keeps getting lowered. Mailchimp was once famous for its free plan for 2,000 subscribers, but this has been gradually reduced to the current 500 limit. Therefore, we mainly recommend it for beginner bloggers and businesses that are just starting out.
MailerLite is one of the best free email marketing services that’s a bit younger than many of its competitors. Overall, that can be a good thing considering it offers one of the highest monthly sending limits and you get access to an easier-to-manage platform that’s built for simplicity.
MailerLite offers elegant templates, a basic email builder, and even some advanced tools that you’d expect from giants like Mailchimp; We’re talking integrations, automations, and some premium ecommerce platform options to sell subscriptions and digital products through your email.
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The free plan has a subscriber limit of 1,000 and the second highest monthly sending limit on our list: 12,000. And while the free version grants you access to almost all essential email marketing features, you might have to miss out on some advanced features.
By that we mean you won’t get access to the entire collection of email templates, live chat support, heatmaps, or A/B testing. You can unlock all of this for $9 per month (and turn on unlimited monthly emails). If you want to increase the subscriber limit to 2,500, you’ll have to spend $15 per month instead.
MailerLite can be used to create landing pages (for things like webinars), popups, and polls from a single dashboard. All this and the heatmap tests make it ideal for startups, small and medium-sized businesses and ecommerce shops that need good deliverability. This is especially true due to the higher monthly sending limits that make it easier to send out newsletters without hitting the limit.
Benchmark offers a fast email designer built just for busy marketers. You can edit photos right in the editor, and the templates are great for a variety of businesses. At the same time, their free email marketing tool is easy to use while still offering elements for lead generation, marketing automation, and reporting.
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With the free plan, you can have 500 subscribers and send up to 3,500 emails per month, which allows you to only keep a small list, but you can then send multiple newsletters to those subscribers each month.
To upgrade, pay $15 per month for 500 subscribers and unlimited monthly shipments. This initial premium plan also unlocks features like advanced lead generation, advanced reporting, and professional-level marketing automation.
Benchmark is an excellent solution if you need free polls, surveys, segmentation and drip campaigns. We like it best for businesses with very small lists that need to send multiple newsletters each month, considering it’s the only way to keep it free with a 500 subscriber limit and 3,500 monthly sending limit.
Omnisend is one of the best free email marketing services for users who only run online stores. It quickly pulls products from your store and generates beautiful, fun emails and opt-in forms to grow your contact list.
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The Omnisend platform is by far the best email marketing suite for ecommerce stores, especially given its incredibly smooth integration with Shopify, WooCommerce, Wix, and Bigcommerce. All your products are perfectly synced with the emails – even elements like product prices and descriptions. The free plan is pretty impressive too, with A/B testing, pre-built automations, and impressive ecommerce-centric templates.
The free Omnisend email marketing plan gives you support for an unlimited subscriber list and 500 email sends per month. Keep in mind that it’s unlimited on your subscriber list, but you can only contact 250 of those people, making it more restrictive than it seems. So you can build your list as big as you want, but technically you can only send 2 emails per month to 250 of those subscribers.
The upgrade depends on whether you need more emails per month or advanced features. Pricing plans start at $16 per month for 500 subscribers and 6,000 email sends. The number of emails and prices increase with more subscribers.
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