Local Marketing Ideas For Small Business – Don’t have a lot of money to spend on your business? Not sure what to focus on to grow your business?
No worries – there are plenty of marketing tactics that won’t blow your small marketing budget. Let’s see how far you can stretch those dollars!
Local Marketing Ideas For Small Business
Here’s an infographic outlining 8 marketing ideas for small businesses working on a small budget – you can also read more below:
Local Internet Marketing Ideas For Your Small Business
Are you ready to learn more advanced marketing strategies and principles that will help you scale your business to new levels of success?
I don’t think I even need to say it, but it would be remiss not to mention the importance of valuable content.
Video content is truly valuable, and while producing professional videos can be expensive, there’s nothing wrong with trying it yourself.
Below is a photo from a recent film shoot I did to share some of my ideas and principles for growing a business.
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If you have a fairly new cell phone, you have everything you need to create high-quality video content to help you help others learn more about the problem your business is solving!
Offer existing customers a free product, free month of service, or other reward for referring new customers.
Email marketing is a great way to attract new visitors to your business and maintain relationships with your existing customers.
Encourage new website visitors to sign up for your newsletter by offering bonus content for the subscription (for example, get your free e-book detailing how to make homemade pizza when you sign up for our First Slice newsletter).
Top 15 Marketing Ideas For Small Business Growth
Obviously, you won’t want to associate with competitors. You might search for a company that sells a related product.
You could try to get your local media to cover your business. You can do this by sending press releases and networking with local journalists.
Keep in mind; reporters won’t cover promotional things, like sales. You will need to purchase a commercial for these.
You’ll need to cough up some dough for a price, but the number of attendees and potential new leads you’ll get will be well worth the price.
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Your budget is really tight? You don’t technically need a super expensive prize to get participants. Even a few high-end water bottles or fancy backpacks might be enough to entice some users.
Better yet – offer your product or service! Not only will people find greater value, but winners will become built-in marketers for your business when they tell their friends about their prize!
Now tell us – what are your favorite ideas on our list? What do you think you should tackle first? And what marketing ideas did we miss? Please share!
Well, that depends… are you ready to learn more advanced strategies and principles that will help you create wealth in your life?
Marketing Ideas For Small Grocery Stores
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So you’ve learned how to start a business, now it’s time to promote it. Marketing your small business spreads awareness of the amazing products you have to sell. No promotion equals low chances of making money online in the near future.
But your customer’s attention is drawn from pillar to pillar. Big brands with multi-thousand dollar marketing budgets cause advertising costs to skyrocket. Let’s not even start changing the algorithms of social media channels to make it even harder for small businesses to reach the audience they’ve built.
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All is not catastrophic. You can stand out in the busiest spaces. It just takes a little more creativity.
To help you get started, this guide shares 17 creative marketing ideas we’ve seen from independent brands that are completely free (or very inexpensive) to replicate.
To say that social media platforms are oversaturated would be an understatement. Some 92% of businesses will use platforms like Facebook, Instagram and TikTok to reach their target audience by 2022.
Add to that the fact that Facebook only shows posts to 5.2% of a Page’s followers and you’ll see why social media is such a laborious way to market a small business.
Easy, Impactful Video Marketing Ideas For Your Small Business
Diversify your social media marketing strategy by hosting a contest. Science proves that people like free stuff. So offer something for free, like a set of products or a trip to your headquarters, in exchange for social media engagement. Ask your followers to like, comment, share and tag a friend in the giveaway post to increase reach.
Loca Foods, for example, ran an Instagram contest that offered dips and desserts. Entrants had to like the post, follow her Instagram profile and tag a friend. Bonus entries were up for grabs if followers shared the post in their own story:
True, attractive contests on social networks offer expensive products. But the marketing dollars you spend to host a giveaway don’t have to be extreme. You can make the price as cheap or expensive as you want.
Another smart way to use social media to market your small business is through user-generated content (UGC) – something 79% of shoppers say has a big impact on their buying decisions, probably because that it is less biased than branded content. They see someone in their place liking the product.
Affordable Marketing For Small Businesses
Encourage existing customers to share photos, videos and testimonials of them using your products. Regularly scan your brand name or hashtag to see what social media posts people have shared uninvited.
The goal is to create a library of high-quality UGC that convinces social media followers to buy, like this example from Andie Swim. Her former client created a TikTok video, which Andie Swim reposted to Instagram.
Continuing the theme of social media, video marketing reigns supreme on many platforms. Take a look at the success of TikTok. His one-minute videos have become so popular that Instagram, traditionally a photo-sharing app, has launched its own version, Reels, on the back.
Dope Dog is a small business that uses this free marketing idea. Its founder, Erin Mastopiatro, says, “We hosted Instagram live sessions with experts in our niche, where members of the public could ask questions, and we also did a little interview.
Creative Marketing Ideas To Boost Your Business
“As a result, we gained visibility with the expert’s audience and delivered value to our subscribers.”
Social networks are fueled by trends. Think about it: TikTok is credited with making songs go viral; artists see record flows when a dance trend emerges. Everyone posts videos of themselves dancing to the same song.
How do you discover trending topics before your small business’s social media content is lumped in with the others that are trend hopping? Spot them before the crowd by:
Partake Foods, for example, posted this tweet that replicated Spotify Unwrapped, the annual roundup of music a user has listened to throughout the year. Only in this case, Partake Foods replaced the most listened music with the best products:
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Here’s a great marketing idea if you’re working on a zero budget: Collaborate with other small businesses whose target market overlaps with yours (as long as the products you sell don’t compete with theirs).
Suppose you have an online store selling handmade tableware. Partner with another small business owner who sells handmade vases and leverage each other’s audience and start a co-marketing campaign, such as:
The beauty of co-marketing is not only that you’re supporting other small business owners, but you can gain access to an existing audience for free, unlike the influencer marketing route, many of which charge for posting sponsored posts. .
Shoppers have various things that come to mind when they visit a new e-commerce store. Foremost are questions such as: how do I know if this is the right product for me?
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Stop worrying about comparing new products with original recommendations. These don’t require hours of time to get into product development. Just go beyond the “you’ve seen this, so this might interest you” categories that grab people’s attention.
Kayleigh adds that with smart copy to increase sales, new businesses can “upsell and cross-sell in a more fun way.”
Existing customers are your best friends. These are the people who saw your existing digital marketing strategy and bought it. Use them as a starting point when developing new marketing ideas.
Use apps like Post Purchase NPS Survey to send a customer satisfaction survey to anyone who buys through your online store. Ask them what they liked about your product, how they found out about you, and what made them buy.
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Package Free, for example, has a customer review reel on its product pages. Anyone wondering whether to trust the merchant is instantly reassured, which undoubtedly improves the conversion rate of the e-commerce site:
Being voted the “best” product in your industry is a surefire way to build credibility and gain attention. Stephen Light, CMO and co-owner of Nolah Mattress, explains that “rewards give companies a solid dose of authority, which is one of the keys to successful marketing; you want your audience to know that you offer the best of the best.
“Whatever your niche, there are countless rewards and accolades on offer that you can find with a little digging.”
Whatever prizes you’re chasing, Stephen says, “It’s a cost-effective boost of credibility and publicity that can
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