Marketing Tips For Small Business Owners – However, once you have marketing strategies, structures and systems in place, marketing your small business becomes much faster and easier.
Copywriting is nowadays an essential part of content marketing and using copy templates saves considerable time.
Marketing Tips For Small Business Owners
There are copy templates that you can use to create content for things like blogs, emails, and social media.
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I’ve built several of these templates, including email copy templates for answering sales inquiries and promotional email templates for marketing my services to email list subscribers.
Like many others, I was guilty of not investing in automation tools soon enough in some areas of my business.
Yes, using multiple automation tools costs money, and I know funds can be tight when you’re starting out.
There are also some free tools that are perfect for those just starting out.
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My two biggest marketing tips for small business owners are to take advantage of free trials first to see if it’s the right tool for you before making a more significant investment.
Also watch training videos or webinars to learn how to use the tools you just ordered.
I hear time and time again from small business owners who pay for automation tools but don’t use them because they don’t know how.
Building marketing systems is one of the most important things you can do to save time in marketing your small business.
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Building marketing systems is one of the most important things you can do to save time in marketing your small business. #productivitytip #marketing tip Click to tweet
Basically, it means writing down the steps you follow each time you complete that marketing task.
My company has marketing systems for publishing a blog post, creating social media content, and sending my weekly email to my list, just to name a few examples.
It makes it very convenient to visit one place and quickly find all the steps in my process.
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Everything you do more than once in your business can be systematized, and the time savings can be very significant!
The content structure of the blog, for example, would include 5-8 categories identifying your blog related to your core competencies.
For example, my blog is about small business marketing and I have categories like email marketing, website marketing, and content marketing.
Instead of being overwhelmed with all the blog post ideas you can write about, you’ve made it easier by limiting yourself to just a handful of categories.
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Additionally, by creating this structure, you create keyword clusters around terms that are related to your niche.
The sales process often evolves over time as you experiment and figure out the best way to convert inquiries into sales.
It will save you time in the long run as it will help you improve the sales conversion rate of your survey.
And you don’t have to spend as much time (or money) marketing your small business because you don’t need as many leads to convert the same amount of sales.
Marketing Tips For Small Business Owners
It also helps you get leads better and identify the best opportunities for your business faster.
However, this waste of time could be avoided if you have a good idea of your ideal customer and a solid sales script.
It used to be quite a time-consuming process to manually track leads and nurture sales prospects.
It used to be quite a time-consuming process to manually track leads and nurture sales prospects. However, email autoresponders have changed everything. #marketingtip Click to tweet
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One of my must-have marketing tips for small business owners is to create an email welcome session for potential customers who join their email list.
You can have a lead magnet PDF or other downloadable free pricing information that you use to attract potential customers.
Whenever a prospect chooses this type of information, it’s a sign that they have a pain point or problem they’re looking to solve.
Instead of having to follow up and approve all of these leads manually, an automated email welcome sequence can do this for you and save you time.
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However, when you create this type of long-form content, you can reuse it and expand its reach in many ways.
One of the quickest and fastest ways to produce a lot of social media content is to take some long-form content and reuse it by cutting it into smaller pieces.
I could take all 10 time-saving small business marketing tips in this post and create ten social media posts.
Each post can be a graphic with a marketing tip; and the text contains the words, I have written below each tip.
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It’s a significant time saver because I don’t have to create more content, but I’m making smart use of the content I’ve already written.
With content marketing, you can either spend every free moment posting organically and hoping to reach your ideal customers.
Alternatively, you can save time and use paid advertising that you know your target market will see.
My marketing tips for small business owners considering spending money on ads is to first educate yourself on the platform you’re using and understand how their advertising works.
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Retargeting involves placing a tracking pixel or tag on your website that records the IP address information of visitors to your site.
And then running ads on social media or Google Ads to target people who have visited your site before.
If you’re bringing small business tips that you want to share on social media, for example, it’s much faster to sit down and come up with 10 tips at once instead of researching and identifying them one by one.
Cutting and pasting cues in this model is much faster in one time. Instead of having to find and open a program and create graphics one at a time.
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Another benefit of batch content creation is that by repeating the task over and over again, you get better at it. It’s like some sort of exercise.
When starting a small business, you can try many different marketing activities before you find the one that works best for you.
It can be quite frustrating to put all your effort into a marketing campaign only to see it bring few, if any, leads to your business.
However, if you develop a marketing strategy, you can save time thinking about what marketing measures you should take.
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A marketing strategy is used to identify your target market, create your unique value proposition and service package, and where you plan to communicate your message to reach your ideal customers.
A marketing strategy saves time because you don’t waste effort marketing to people who don’t fit your target market profile.
Finally, with a solid marketing communication plan supported by your strategy, you won’t spend time and money promoting your business on platforms that don’t work well for your business.
Are you struggling with time and looking for a better and faster way to market your business? You need a marketing strategy and plan that works best for your business.
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If you’re not sure where to start, I can help. My one-off marketing strategy and planning session is a great way to unlock the marketing strategies, structure and systems you need to successfully market and grow your business.
Do you want to attract new customers and grow your business without stress and overload? That’s where I can help! Join My Client Strategy Academy or learn more about my 1:1 marketing coaching programs. Prior to starting my business, I spent over 15 years working in some of Australia’s largest service-based organizations and hold a Masters of Business Administration (MBA) and a Bachelor of Management (Marketing). Learn more about me here.
I’m a Brisbane-based marketing consultant and business coach who practically coaches Australia-wide. If you are looking for support and clarity to move your business forward and grow a quality customer list, let’s talk. Learn more about working with me here. Start a free trial and enjoy 3 months for $1 per month on select plans. Register now
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Marketing Tips For Small Business
So you’ve learned how to start a business, now it’s time to promote it. Marketing your small business is spreading the word about the amazing products you have to sell. Nopromotions are slim chances of making money online anytime soon.
But your customer’s attention is drawn from the pillar to the post. Big brands with thousands of dollars in marketing budgets skyrocket advertising costs. Let’s not even get started on social media channels changing their algorithms to make it even harder for small businesses to reach the audiences they’ve built.
It is not
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