Social Media Small Business Tips – If you’ve been following our social media marketing blog posts (links below), you know there’s a lot to learn. Here are 7 tips and tricks designed to make running social media for your small business much easier.
Check out our other blog posts on social media marketing for your small business: Creating a Social Media Plan for Your Small Business, Easy Social Media Analytics Tips for Small Business, Social Media for Small Business: Which Platform Should I Use? , and 16 social. Small Business Media Basics.
Social Media Small Business Tips
Rebecca Calder is Business Link’s Marketing Coordinator. Rebecca likes bears, beets, and Battlestar Galactica, though while completing her MA in Communications and Technology at the University of Alberta, she wrote two papers on Star Trek. Rebecca’s interesting take on communication comes in part from her background in education. He worked as a substitute teacher for two years after filling his bed, then realized that the classroom is not the best environment for an introvert. Today, he likes the power he keeps sitting behind a computer, being able to talk to people all over the world. For now, he uses that power for good in his role at Business Link.
Tips For Small Business On Your Content Marketing On Social Media
We wish to recognize that the Province of Alberta is located on the traditional territories of treaties 4, 6, 7, 8 and 10, Métis lands, including eight Métis Settlements and six Métis Regions, and the Inuit. We recognize, honor and respect Canada’s Indigenous peoples, their beliefs and their histories, and we are grateful for the historical and current stewardship of the land we share with them and call home. Have you ever sat down to get some social media content published, but just got overwhelmed? You could not think of what to write.
That’s why I’ve created over 25 social media content ideas for small business owners. You can use them right away to increase your engagement and attract more followers.
This post contains affiliate links to products I like and recommend, which means I may receive a small commission at no extra cost to you. I will use the earnings to maintain my blog and business.
As a one-person company, you’ll be managing the social media accounts on top of everything else. The good news is that there are many ways to create great content without spending a lot of time or money.
Social Media Marketing Tips And Ideas For Small And Medium Sized Businesses
This list is full of different Social Media content ideas. You don’t have to do them all; just choose the ones that work well with your business.
Many small business owners want to get more traffic to their website. So let’s look at how you can do this.
First, you should consider writing a short paragraph explaining to your readers what they can expect to find on your website or why they should read your article.
Of course, you will want to include a link back to your blog post or website. But social media platforms, like Facebook, don’t want you to send people to their sites. If you share the link, your post is automatically shown to fewer people. So what can you do about it? Here are a couple of hacks that work very well:
Social Media Marketing Tips And Tricks For Small Business
For example, on my Big Income Paradise Instagram, I provide a clear call to action at the end of the caption:
If you want to get more followers and turn them into loyal customers, you need to share some free tips and tricks first to show your skills.
Because once they see that you are an expert in your field, they will be more likely to trust you when it’s time to buy something from you.
Daily threads are the easiest to make, and are perfect for filling your content calendar. You can do them on any platform, so choose the ones that best suit your small business.
Tips To Successful Social Media Marketing
A giveaway or contest is a simple way to give back to your followers. It’s also great for getting more leads, boosting engagement, and increasing your brand awareness.
There are many types of giveaways and contests, so choose the one that works best for your business. For example, you can ask people to comment on an Instagram post and tag a friend to enter.
You can work with an influencer to promote your giveaway or contest. Make sure you partner with someone relevant to your industry; otherwise, you are unlikely to reach the right audience.
These types of posts are great for small businesses because they allow you to answer questions that might be on people’s minds and also give you a chance to show off your expertise.
Getting Your Business On Social Media
You can create a simple Facebook post or live video and ask your audience to ask you any question about your niche, product, or anything else.
You can even make this more interactive by offering a coupon code to everyone who submits questions.
According to LeadTail, there are several benefits to sharing other people’s content on your own social media accounts:
When it comes to selling online, high-quality photos and videos are essential, and they help potential customers make a buying decision.
Social Media Marketing Tips For Small Business By Agdova Technologies
A picture is worth a thousand sales. Highlighting products in your graphics is a great way to showcase them, so potential customers can see exactly what they’re going to get.
According to Neil Patel, it’s even better if you create a video – it can increase your overall conversion rate by 64-85%!
So add both photos and videos to really showcase your product and give potential buyers an in-depth look at what you have to offer.
1. Find a topic your audience can relate to. Keep it short – under 5 minutes or just a couple of seconds if you are creating TikTok or videos.
How To Use Social Media For Small Business: 6 Simple Tips
2. Set up your camera or phone to record different scenes (this will give you plenty of footage to choose from later). Make sure you have good lighting and a simple background.
3. Once you have your footage, import it into Wondershare Filmora or any other video editing tool of your choice. Import all the clips and join them together.
You can create TikTok videos or videos inside the apps, or do it in Canva and later upload it to the platform of your choice.
There’s nothing wrong with inspiring your followers with a motivational quote, and it’s a great way to give your audience something to think about. It also helps to demonstrate your personal perspective.
Converting More Social Media Followers Into Customers
Make sure you use a strong, relevant image that pairs well with the text. And try not to use a quote that has been shared hundreds of times already; look for something new and original.
With customers more skeptical of brands than ever before, they are more likely to trust friends, family, and even strangers online. A single piece of user-generated content can have a significant impact on purchasing decisions.
User generated content (or UGC for short) is a term for any type of content – images, videos, text, audio, etc. – created by your customers or followers.
It’s no surprise that content is an important part of small business marketing. But did you know that you can get even more out of your old posts by repurposing them?
Affordable Marketing For Small Businesses
What is content repurposing? It is a process where you take existing high-quality posts and convert them into a different format. For example, you could take an old social media post and turn it into an engaging infographic.
Small business owners are becoming very resourceful with their content creation and finding unique ways to gain exposure. One way is to partner with like-minded brands.
This will help you reach a larger audience, build new relationships, establish your brand as an authority in your industry, and even generate leads.
Collaborations can take many forms. It could be a simple product exchange where you gift them one of your products in exchange for one of theirs.
Social Media Tips For Small Business Growth
Or, you could do a collaboration where you both create content together and post it on both of your social channels.
There are many tools that you can use to find popular topics. You just need to type a keyword in them, and it will give you a list of content ideas.
You can also analyze your competitors’ social media accounts to see what’s working for them. To do this, simply find the top influencers in your niche, and take note of their most recent and popular posts.
GIFs can be a great addition to your social media posts because they’re eye-catching, fun, and get the message across. They can also help generate more social action and engagement, which is often a goal for small business owners.
Social Media Plan For Small Business!
Another benefit is that they can help humanize your brand – allowing you to show some personality and humor (which people love).
The key is using GIFs that are relevant to your brand and the message you are trying to convey. You don’t have to do the work to create your own either – there are plenty of sites where you can find suitable sites (eg, Giphy.)
Your target audience is looking for content that helps them solve specific problems. So your content marketing strategy should include how-to tutorials because they solve different pain points.
Creating this type of content will provide consumers with valuable knowledge before they buy
Marketing Tips For Small Businesses
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