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Choosing a name for your business is perhaps the most exciting part of starting a new business. But it must be done with careful planning as it can make or break your company’s reputation, especially as you are just introducing your brand.
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One thing’s for sure: to stand out, you need a name that instantly rings a bell. “Ideally, your name should convey the expertise, value and uniqueness of the product or service you’ve developed,” advises Entrepreneur magazine.
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Since Filipinos are a people with a good sense of humor, we always tend to go for what is catchy and often resort to witty puns. Below are some of the following funny business names we have come across in the Philippines:
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Filipinos will spend $12 billion on e-commerce platforms by 2025, representing a significant portion of the Southeast Asian market and a valuable category for you to dip your toes into. But to stand out in an increasingly competitive market, you need the right products to sell, timely marketing strategies and the will to continue.
Of course, there are several moving parts when it comes to starting and building an e-commerce business in the Philippines. Shipping can be expensive and unreliable, especially when you consider the size of the country. Customer satisfaction is paramount. It is also difficult to convince new users to trust your brand. However, the biggest obstacle to getting started is finding in-demand products to sell.
In this article, we will talk about 12 popular products in the Philippines in 2021 that attract solid search interest and remain top of mind for Filipino consumers. We’ll also share relevant marketing tips tailored to each product that you can incorporate into your go-to-market strategy.
These suggestions can either be built into a brand new store or added to an existing site. They are based on data from Google Trends and search volume data connected from popular SEO tools. This article will be updated frequently as we find new items, so be sure to bookmark it and check back regularly!
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This should (hopefully!) help you discover new business ideas – or maybe give you an idea for a great product to add to your existing online store. Since each niche product is intended for a specific target audience, we also share relevant marketing tips to reach new customers.
Interest in home training and fitness equipment has skyrocketed due to the pandemic, social distancing and stay-at-home directives. It comes as no surprise that Filipinos are eager to buy dumbbells to keep track of their exercise regimen, and we predict this trend will continue well into the year. There are high levels of buyer intent among those searching for dumbbells in the Philippines.
Data from Google Trends shows consistent interest throughout the year for the keyword “dumbbells”, reaching as high as 100 on one occasion.
Additional data from SEMrush indicates an average of 22,000 searches on Google for ‘dumbbells’. Although organic SEO efforts may take a while to bear fruit given the high keyword difficulty, paid campaigns on Facebook, Instagram, Search and other social platforms are likely to pay off.
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In case you already manage a health and fitness store in the Philippines, adding dumbbells to your existing SKUs is an excellent method to increase traffic, visibility and sales. You can do this either by a targeted Google Adwords campaign or even paid social media campaigns on Facebook and Instagram targeting people who are interested in health and fitness.
And when a customer browses your site, it’s easier to upsell accessories like fitness bands, training shoes and other exercise equipment. Even if they only buy a pair of dumbbells, you can still use their email address for additional marketing campaigns down the road.
Home appliances is one of the hottest consumer categories in the Philippines, with the market estimated at $159 million by 2021 and growing at a CAGR of 19%. By 2025, this market will be worth $318 million.
There are an average of 15,000 monthly searches for the keyword ‘appliances’ in the Philippines, with a very low cost per search. click $0.07. What this means is that while the traditional powerhouses like Samsung and LG will dominate the organic search results, investing in a Google Adwords campaign can put you front and center at a relatively low cost.
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Other variations of this keyword to target are branded keywords such as ‘sm appliance’, ‘abenson appliance’ and ‘robensons appliances’. There is significant search volume for all three; we recommend a paid search campaign to help redirect some of this traffic to your website, which will help give you the initial exposure you need for your products.
As appliances are a high-ticket item, customers are unlikely to buy on their first visit to your store. They may want to do further research on your product or competing brands before making a decision, so be sure to set up retargeting campaigns and invest in reviews and testimonials that help prospects overcome the initial trust barrier.
Filipino consumers are expected to spend over $2 billion annually on skin care products by 2027, including creams, facial cleansers, lotions and more. Data from Google Trends indicates that it is a category with high demand throughout the year.
When it comes to finding things to sell online in the Philippines, skin care products are a robust category that offers a high rate of repeat purchases. If you’re building a new brand in this space, however, the challenge is to build visibility and build trust.
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Visual platforms like Instagram, Pinterest and even TikTok can help with the first stage of brand awareness and entice consumers at the top of the funnel. User-generated content is key; this includes video reviews, testimonials and branded hashtags. Influencers, while expensive, have an engaged social following that you may be able to leverage to drive traffic to your store.
We recommend an omnichannel marketing strategy that targets prospects at different touch points. Your customer might discover you on Pinterest or TikTok and click through to your store. After browsing your products, they may be enticed to buy, but decide to leave it for another day.
The final purchase may come a few days later after they see an additional ad on Instagram. Relying heavily on just one acquisition channel, be it Google Adwords or Instagram, may not be the best approach.
Data from SEMrush indicates an average of 6,600 monthly searches for the term ‘skin care’ in the Philippines. That’s not bad, but a little less than expected, which could mean Filipinos aren’t actively searching for new skincare brands and might only be persuaded to buy after seeing an ad on a visual platform that piques their interest. The price per however, clicks are relatively low at $0.51, meaning you can target branded skin care searches if you’re just starting out.
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Brand affinity and perceived value are extremely high in skin care. This means having high-quality creative across all your ad campaigns, as well as a well-designed store that conveys high brand value.
There is also an option to build content that will help attract organic inbound traffic. Keywords like ‘best skin care for men’, ‘best skin care for women’ and variations of these are often searched by concerned consumers looking for solutions. Taking this search intent into account will help drive evergreen traffic and expose your brand to new customers who may not have heard of you before.
Filipino consumers maintain an interest in shoes all year round, as evidenced by Google Trends data. Interest reaches as high as 100 during the summer months and rarely drops below 75. Shoes are also often an impulse buy, meaning a well-designed ad, supported by a conversion-optimized website, can help you stand out.
In total, there are almost 50,000 monthly searches in the Philippines for shoes. Although it is difficult to rank for this keyword organically, a relatively cheap cost per $0.24 click you the opportunity to buy high intent traffic.
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As we mentioned earlier, any entrepreneur starting a new brand in the shoes or footwear category needs to pay close attention to brand building. Start by understanding which segment you want
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