Business Model Example – Could you list all the key building blocks you need to develop, manage, maintain, market and sell a product on one sheet of paper? With the business model canvas you can! Using the business model canvas is a great way to force yourself to focus on the most strategically important elements …

Business Model Example

Business Model Example – Could you list all the key building blocks you need to develop, manage, maintain, market and sell a product on one sheet of paper? With the business model canvas you can! Using the business model canvas is a great way to force yourself to focus on the most strategically important elements of your product. As the name suggests, the typical use case for this tool is to outline the basic building blocks of a business, but it can work really well for a product as well.

Today we’re going to show you how the business model canvas works and how you can use it to create a high-level product strategy.

Business Model Example

Business Model Example

As you can see in the sample example below (thanks,, a business model canvas is a one-page summary describing the high-level strategic details needed to successfully bring a business (or product) to market.

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The categories or buckets contained in the canvas can be customized. However, most will look similar to here – covering such key areas as:

If you think about it, it’s a fairly complex set of building blocks that you need to think through for your product before you start developing it. There will certainly be other factors that will affect your strategy, but if you can fill in these high-level details—which, as you can see, should fit comfortably on one page—you’ll have a useful strategic guide for developing your product plan.

OK, but why? What is the benefit of creating a business model canvas (or a more pared-down variation, a lean canvas) as a guide for my product plan?

There are plenty of reasons. But simply put, you can think of the business model canvas as a mission statement for your product roadmap. It’s a practical reference you can refer to to make sure your plan always reflects all the strategic elements necessary for your product’s success.

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Our co-founder Jim Semick has some great short videos explaining the business model canvas concept that you can watch in the player below.

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As Jim explains, here are some benefits of using the business model canvas to think through product strategies:

You can use this canvas approach in just a few hours (and as Jim says, you can do it with sticky notes, too).

Business Model Example

That way, instead of trying to write every detail about your product roadmap in advance, you can just document the most important points – and then you can start translating the canvas into a product roadmap.

Business Models Examples

One of the problems with the old structure for documenting a business model—the traditional business plan—was that it was almost always inaccurate once the author had completed it.

These massive plans included detailed cost estimates, revenue projections for years into the future, and long-term plans to increase the number of employees. How can any of this remain accurate for long?

When it comes to a product, you can think of a business plan as resembling an MRD (Market Requirements Document). It’s long, detailed, and probably mostly untrue by the time it’s done.

But because you can put the canvas together so quickly, it will much more accurately reflect your strategic thinking and the current reality of your company. And if things change, an adjustment will be easier than a long and detailed plan. This brings us to Jim’s third advantage…

What Is A Business Model Canvas? (with Sections And Example)

If you create a business model canvas to guide your business plan and something happens that forces you to re-prioritize or adjust your product, it will be much easier to update this short high-level document than if you were some monster MRD or business plan rip and edit.

With a one-page business model that acts as a strategic foundation for your plan, you’ll always be able to quickly find any items or plans that need to be updated whenever priorities change or new realities require you to adjust your approach.

Imagine that when talking about what belonged to the “Revenue Streams” group on the business model canvas, the Amazon Echo team came up with three revenue streams to start with:

Business Model Example

2) Using the device to sell other things when customers ask it to connect to the Amazon marketplace. (“Alexa, please add detergent capsules to my shopping cart.”)

What Is A Business Model With Types And Examples

Now, if the Echo product team were to place them on their business model canvas, they would know that they needed to make room on their product roadmap for budget, time, and resources for all of these revenue streams.

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Or consider the Channels segment of the business model canvas. If your team were creating a canvas, you might have some ideas for how to reach customers:

It is easy to write. But how do you translate this word-of-mouth strategy into an actual plan?

You may need to dedicate time and resources to developing things right in your product that make it easy for users to share their experiences with friends, such as a handy tool to help them tweet about it. You might even want to include an “Invite a Friend” feature that makes it easier for users to send a trial license to friends, or a coupon feature that offers some kind of reward to a user who refers two more users.

Togaf Series Guide: Business Modeling

The point is that your business model canvas can serve as a great strategic reminder of the things you’ve decided are important enough to make it into your product roadmap.

So you can always look back and immediately see—it’s only one page after all—if you’re still working on all the core elements of your product, or if you’ve inadvertently deviated from them and gotten lost in the wrong details. .

Do you have thoughts on using a business model canvas approach to develop and document your product strategy? Feel free to share them in the comments section.

Business Model Example

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Definition: A business model describes the rationale for how an organization creates, delivers and captures value. It can be described through 9 building blocks: customer segments, value propositions, channels, customer relationships, revenue streams, key resources, key activities, key partnerships and cost structure.

Revenue Model Types And Examples

The quest to define what a business model is goes back to 1994, when Peter Drucker, in an article for the Harvard Business Review, presented business theory as a set of assumptions about what a business will and will not do. He talks about how companies fail to keep pace with changing market conditions, as well as their obligation to identify customers and competitors, their values ​​and behaviors. Now, considering we’ve had businesses for over hundreds of years – it’s remarkable that we only came up with the term “business model” a few decades ago!

In the midst of the dot com crisis of 2002, Joan Magretta followed Drucker’s business definition to declare that business models are “at heart, stories. Stories that explain how businesses work. A good business model answers Peter Drucker’s age-old questions: “Who is the customer? And what does the customer value?’

The shift from business plan to business model goes hand in hand with the rise of personal computers and the use of spreadsheets. Entrepreneurs have become accustomed to planning their business year by year, quarter by quarter, and writing it down in a document almost like a book, the copy of which is final. The change has come hand in hand with the introduction of powerful new technology such as Microsoft Excel that allows people to model them digitally and more accurately. The ability to calculate the entire profit and loss of a business was now available on a single page of Microsoft Excel. This now meant that businesses could be modeled before they were actually launched. Products or services could be done ahead of time in terms of calculating recurring revenue, profit, marketing costs, advertising expenses, etc. to model the framework of the business.

Business Model Example

This change in approach prompted people like Alexander Osterwalder and Yves Pigneur to come up with the Business Model Canvas in

How To Make A Business Model Canvas For Your App Idea

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