Best Camera For Realtors 2016 – Real estate photography technology is advancing at breakneck speed, especially in the development of new smartphones. But even the best camera phones on the market are still far from ideal for many situations where a professional encounter occurs, and although companies like Apple are working hard on the development of new technologies, this state of affairs will probably last for the foreseeable future. If you do a quick Google search for the behind-the-scenes setups on the “Shot on iPhone” ads, you’ll see what we mean. We’ve provided a quick preview below.
In today’s world, it is wise to invest in professional photography to serve as the foundation of your real estate marketing, rather than opting for the DIY approach with smartphone cameras. Professional photographers, realtors, and even customers with a discerning eye can easily distinguish a professional photo from a phone. To illustrate this difference, we give you an outline of key differences between professional HDR photos vs smartphone photos and visual examples. Read more below!
Best Camera For Realtors 2016
Professional photography equipment allows you to swap out different lenses to achieve the exact composition you need. Different lenses are required for portraits, landscape shots, macro shots, and yes – real estate properties. A true professional knows that it is best to use a lens that captures the subject in a way that entices potential buyers to visit the property. For smartphones, lens options are limited because they are clip-ons, and most images taken on smartphones are shot with the camera already built in. Tripods, settings and filters, for example – and anyone who has tried to take phone photos in poor light knows that the results are often disappointing.
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Professional cameras capture images in larger file sizes. Larger file sizes are much more convenient for the editing process because there are more pixels per square inch. Trying to edit a smartphone photo in professional editing software often results in a disastrous final product that lacks clarity. Professional photographers have the tools and knowledge to shoot in RAW format, which means that an image is full of information about the colors and tones of the scene. This information makes it much easier for a media professional to finalize the photo without reducing its quality.
The majority of real estate business can be conducted digitally – and thank goodness for that! Meetings can be held through Zoom, contracts can be sent via email, and homes can be toured anywhere with the power of 3D virtual tours. That being said, there is something very real and tangible about print brochures and feature sheets. When potential buyers visit a property, it’s always a good idea to leave them with something they can hold onto that outlines the specifics of a home, which require professional photos that translate well to print. Unfortunately, phone images lack the resolution to show up well on print, unless you’re fine with pixelated, blurry images.
Have you ever taken a photo with your smartphone and thought the colors looked nothing like the one in front of you? Maybe it was way too orange or a bit too blue. Professional photographers understand that lighting sources can vary. Even “white” light sources can be warmer or cooler depending on the material. This is referred to as the “temperature” of the exposure. In the smartphone example below, you can see that the kitchen cabinets look yellowish and dingy, due to the surrounding warm light source in the kitchen, even though the cabinets are actually bright and white. Thanks to post-processing softwares and white balance tools, not to mention professional camera equipment, temperatures and real estate photos can be corrected and look more like the professional example below. No matter what light sources are available in a property, your professional real estate photographer should be able to show the much more accurate color of cabinets, floors and walls of the room.
“Crushed shadows” and “blown highlights” are both common lighting problems in real estate photography. They are two sides of the same coin. When you crush your shadows, you underexpose your image so much that there are large areas of pure black in your image. If your highlights are blown out, your image is so overexposed that there are large areas of white in the image. In both cases, you lose valuable details, such as street views from windows or property features in dark basements. Unfortunately, you can’t recover these details in post-production so the camera equipment itself is the key here. When shooting with a smartphone camera, there are limited exposure settings you can use to avoid exposure issues in the final image. In professional cameras, there are many more settings available, including histograms, highlight alerts, filters, metering, that a photographer can use to ensure the optimal amount of detail is captured.
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As you can see in the many examples in this article, lines and composition make a big difference in presenting a property. Property pictures should show a property accurately, while making a space feel expansive. The vertical lines in a room should be just that – vertical. When scanning a photograph, our eyes move from left to right, rather than up and down, so vertical lines work to lead a viewer’s eye upwards, making a room appear taller. When we think of growth, we think of an upward direction. Using vertical lines to lead the eye upwards emphasizes growth and expansiveness. Similarly, a real estate photo should also feel horizontally expansive. Use wide-angle lenses to take in an extra wall or even more features like doors (as in the example above) to see a room in its entirety. Don’t be intimidated though, about the accuracy of a room, this is much closer to what your eyes would see when you are in the room.
Do you need professional real estate images that shine on the MLS? Look no further! Our team of professional photographers in Calgary and Edmonton deliver magazine quality images at lightning fast turnaround times. You deliver the gold standard in all other areas of your business – why not your marketing? Contact our team by email at [email protected] or by phone at (403) 980-9395 to book your real estate photography.
P.s. – Don’t forget to connect with us on social media. Every day we post samples of our professional photography work, luxury real estate on the market, marketing tips and tricks, and yes, even the occasional meme. Follow us on Instagram and YouTube!
Tags: Calgary Photos, Edmonton Photos, HDR Photography, Photography, Photos, Real Estate Photos, Real Estate Photography, Real Estate Images, Real Estate Photographer, Real Estate Photos, Real Estate Photography, Real Estate Photos, Smartphone Photo Retouching Services > Retouching Blog > Photography Gear > Real Estate Photo Equipment Guide – 10 must-have items
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If you use the wrong real estate photography equipment, you may face some problems with a noisy or pixilated look, poor lighting, geometric distortions, etc. Property photos, I will help you put together a good equipment kit for your budget.
I have compiled a list of the equipment you need to take the first steps in the real estate photography business.
If you want to save both time and money, you can buy a set of equipment to use instead of separate pieces. The kits below have everything you need to get started in this area. Depending on the brand you prefer, you can choose the most suitable one.
Even if you have the best real estate photography equipment, your photos won’t look good without professional editing. If you want to get high-quality images, contact our professional service. We deliver photos that meet all industry standards in no time.
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Choosing an appropriate camera for real estate photography is the most important part of the deal. Unlike other genres, real estate photography does not have high requirements, but you should still be ready to spend most of your money on a camera. You need a model with a large full-frame sensor and a 1:1 ratio.
Models with smaller aspect ratios may not provide enough image space when shooting with a wide-angle lens. An automatic exposure bracketing feature is also a must for this genre of photography. In addition, manual adjustments of aperture, shutter speed and ISO should be available. To take photos with minimal noise and low light, you need a camera with a powerful sensor.
The Canon EOS 6D Mark II and the Nikon D850 are great options for commercial real estate photography. They help you achieve incredible results. However, if you are a beginner photographer on a budget, I advise you to take a closer look at the Canon EOS Rebel T6s.
Buying a good lens for real estate photography is just as important as choosing the right camera. You should opt for wide angle lenses as they offer a wide perspective. Thanks to the ability to capture the entire room even in tight spaces, this optic is great for interior photography.
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The concave view is another