Email Platforms For Small Business – Email marketing is one of the most effective and affordable ways for every business. Email marketing alone produces a higher return on investment compared to other channels. Email marketing is a powerful channel that generates approximately $42 for every $1 spent. But to make it an effective channel you need to choose the right email marketing platform that will grow your business and generate more revenue.
An email marketing platform is more than just sending emails and a tracking tool. You can run an entire business and website with an email automation tool. Email marketing platform offers audience management, list segmentation, autoresponder, landing page builder, Form and popup builder, website builder, predictive reporting, behavior based action, SMS marketing, chatbots, and more.
Email Platforms For Small Business
All aspects of marketing automation are necessary to run a successful online business. There are 450+ email marketing platforms to choose from. But choosing the right one platform for your business is very difficult.
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After using several email platforms, we have selected the best email marketing platform based on price, performance, productivity and ease of use.
GetResponse is a very popular and popular email platform suitable for small businesses to large enterprise groups. It’s a simplified, powerful tool for sending emails, creating landing pages, capturing leads and automating your entire marketing system. GetResponse is the perfect solution for inbound marketing. Trusted by major players such as IKEA, Zendesk, Shaw, Stripe, University of Nottingham, Carrefour, and more.
Sender is the world’s cheapest and easy to use email and SMS marketing platform. The perfect email marketing platform for beginners and small businesses. Create beautiful and popular emails from Sender’s library and grow your business fast while spending less money on email marketing. Trusted by 100,000+ companies including HP, Deloitte, Disney, Pizza Hut, Honeywell, WWF, Quicken Loans, Emirates, and many more.
ActiveCampaign is a complete email and CRM platform. Best for startups, eCommerce, B2c, and B2b companies to increase customer engagement. A large user community of around 150000+ businesses use ActiveCampaign to grow their business. Create the perfect email, send email to the right audience, and offer the highest rates in the industry.
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Aweber is one of the oldest and most trusted email marketing platforms. Its outstanding features and customer support team help you grow your business online. Great for small businesses, startups, and low-cost eCommerce companies.
SendPulse is a multi-channel marketing platform. Send emails, SMS, and create chatbots for Facebook, Instagram, Telegram, and WhatsApp. Trusted by small to large brands such as Samsung, PWC, Puma, TCS, Jack Wolfskin, Karcher, and more.
SendX is the most affordable email marketing platform with extraordinary features. Perfect for salespeople, small business owners, accountants and accounting firms. Choose any plan and send unlimited emails. It is one of the leading affiliate marketing platforms.
SendX offers an affordable and reasonable pricing plan. It charges per subscriber and offers unlimited features.
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Drip is an email and SMS marketing software that helps grow ecommerce products. Drip is designed for ecommerce companies with multiple marketing features that drive sales and revenue. Over 30,000+ merchants use Drip to connect with their customers. Use Drip and take your marketing to the next level.
It is difficult to choose the right email platform for any business. But you should consider these 11 points while choosing the right email platform.
3. Pre-built or Custom-made Template – Use a platform that already has a pre-built email design and a customized template. That will save a lot of time and start your campaign right away.
4. Email Automation – It’s the most important feature and a must-have for any marketer or business owner to run a complete marketing campaign.
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5. Landing Pages and Forms – Key features you must have in an email automation platform to capture leads.
After doing a lot of research and considering all the major aspects of email marketing, we have selected a reputable and trusted email provider that offers the highest return on investment. Note: Sometimes we use affiliate links which means we may get a commission if you buy something through our links.
Email marketing software can accelerate your growth by sending the right message to the right people at the right time – on autopilot.
But with 670+ email marketing tools available, finding the best software can be difficult. That’s why we’ve carefully researched and tested over 100 email marketing platforms for you.
Email Marketing Tools: Top 7 Email Marketing Tools & Software For Small Businesses
Using collective interviews with 1,782 marketers, the results of our annual survey of email marketing platforms and
We tested each email marketing process in nine areas – cost, delivery, integration, ease of use, reporting, security, advanced features, CRM and customer support.
ActiveCampaign is not only one of the best independent email marketing tools, it’s also one of the cheapest and easiest to use.
It’s this combination that explains why ActiveCampaign has become the most popular email marketing platform among small businesses, with over 150,000 paying customers. Since we first tested their platform back in 2012, they’ve continued to build a powerful automation tool – as you can see below.
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The most rated feature in ActiveCampaign is its visual marketing builder. With 135+ triggers and actions to choose from, you can easily build an effective marketing sequence that integrates emails, SMS, push notifications and location messages. If you’re new to marketing or just looking for inspiration, ActiveCampaign has 500+ pre-built recipes.
That’s all well and good, but this is table data for a premium email marketing tool in 2023. What makes ActiveCampaign stand out above premium alternatives like HubSpot (except being a fraction of the cost) are its optimization features.
Every email marketing tool in this book helps you perform basic A/B testing: Email content, headlines, and in most cases, send time.
ActiveCampaign goes even further, allowing you to split different tests within a marketing automation sequence. This means you can test whether sending five emails to your email list works better than, say, ten emails. Or whether combining email and SMS is more effective than email alone. Or test your whole sequence as emails versus HTML emails, etc.
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Within an email campaign you can test different content blocks and leave them to ActiveCampaign’s predictive model to determine which content will convert best.
To keep your email marketing (and optimization efforts) focused, ActiveCampaign allows you to track goals and see how different emails, ad sequences and split tests affect not only conversion rate change but the time it takes people to translate it.
ActiveCampaign starts at $29/month for 1,000 contacts. Visit their pricing page to see how much you’ll pay based on the size of your list. ActiveCampaign is ideal for businesses looking for a feature-rich, easy-to-use and affordable email marketing tool. .
HubSpot is the most expensive platform in this guide – but they do one thing well that justifies the eye-watering cost.
Best Email Marketing Tools For Small Business
HubSpot’s all-in-one platform combines a CRM, website builder and email marketing platform. By connecting the dots between your marketing, website and sales process it can identify which campaigns are driving your sales. Which means you can invest more in what works and less in what doesn’t.
The companies that HubSpot tends to do well are those with high-quality services (typically B2B) where even a modest improvement in sales equates to a significant increase in revenue.
HubSpot’s visual editor is easy to use, but it doesn’t feel more intuitive than other tools we’ve tested. Building landing pages, forms and email campaigns is quick and easy, and there are many advanced features available.
One such feature is personal tokens, which allow you to add any information you store to a brand directly into an email campaign or landing page. You can also show and hide content blocks based on contact information, making your content relevant to each reader.
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HubSpot’s automation workflow builder is easy to use and, like ActiveCampaign, has a wide range of actions and settings you can use to create automated follow-ups. The only drawback that stood out from our tests was the lack of native A/B testing for testing split channels within the automation sequence. It is possible – but only by installing an additional tool that costs $ 80 / month if you have more than 5,000 contacts.
HubSpot starts at $45/month for 1,000 contacts. Visit their pricing page to see how much you’ll pay based on the size of your list.
HubSpot is ideal for B2B businesses with high-quality leads and a need for in-depth reporting. You can try HubSpot for free here.
Sendinblue started life in 2012 as an email marketing service – that is, sending event-based emails such as password resets, order confirmations, and subscription emails.
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Sendinblue later expanded to provide tools for marketing teams to send email and SMS campaigns. These advanced features may lag behind other tools on this list, but they made Sendinblue unique as the only transactional email tool that was also used by marketing teams, enabling companies to send both business and marketing emails from a single platform.
However, Sendinblue has everything you need in a transactional email platform – strong delivery rates,
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