How To Start Juice Business – If you don’t feel ready to risk spending hundreds of thousands of dollars and sign a lease, starting a home juice business is a great way to start and can get you to a point where you feel comfortable investing. for a real store front or commercial kitchen.
Here are the topics we will cover to help answer your questions on how to start a home juice business:
How To Start Juice Business
“Google it: Don’t just copy anyone’s recipe, but start by checking juice recipes to get an idea of where to start. Sometimes just doing it (especially at home!) is part of the first battle. A lot of information is available these days – don’t waste your time on things that already exist and focus on how to innovate/differentiate from your competitors. Chances are it won’t be your recipe that will be your differentiator – it’s more the sales strategy, product, speed of marketing, etc. What makes you different. “
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“Life is truly full of surprises – if you could have told me that in just a few years our company would go from operating out of my parents’ house and selling at local farmers’ markets to now having an automated 6,000 sq ft. a production facility capable of producing up to 65, 000 bottles of fresh juice per day I would say is absolutely insane. But the wild thing is that if you are willing to put in the work, face your fears, and chase your dreams anything is possible. So start now. Get started today. Whether it’s in your kitchen or your parents’ basement – we all have to start somewhere!”
Before we get into the step-by-step process, we should point out that it may not be completely legal under FDA regulations to run a home-based green juice business. Many people have done it successfully and continue to do so, but just be aware that the FDA may tell you to stop and make you move to a real commercial kitchen at some point.
There are “cottage laws” in some jurisdictions that may allow you to run a fully licensed commercial juicing business from home, but you will need to do your research to find out what the regulations are in your area.
Before you start selling juice, make sure you have a few recipes that are tried and enjoyed by your close friends and family. Ari Sexner, juice business consultant recommends starting with a small menu of 5-8 essential recipes.
Juice Business Hi Res Stock Photography And Images
This gives you enough to provide a full juice cleanse package, but not so much that your menu is difficult to manage. Starting with so many options is overwhelming and difficult to manage. Ari also recommends two recipes for a healthy shot. They are a great addition and very popular.
Pro Tip: For almost every cold pressed juice business, their best selling recipe is delicious green juice! It is usually a recipe with apple juice as a base.
Feeling stuck in creating recipes? Pick up a copy of The Juicing Companion, the only juicing book dedicated to helping you create your own unique recipes.
You will need to make sure that your recipes are not only delicious, but also profitable. That means keeping food costs down to about 25% of the final price. Other costs (bottle, cap, label) can add another 5% – 15%, bringing your total COGS to 40%.
Commercial Cold Press Juicers
In the example above, the Cost of Goods is 30%. Business can profit from this limitation. Even if you can justify the 50% – 60% COGS running a home business, you will
Being able to run a profitable business this way if you ever enter a commercial kitchen and hire staff. A juice priced at $10 – $12 is common if it is natural in a glass bottle, allowing for a COGS of about $3-$4 in the free range.
Equipment will be the biggest investment you will make in your business. Most importantly, you need to invest in a commercial juicer. If you choose to buy a juicer that is not rated for commercial use (continuing), you will run the risk of spending the same or more for multiple machines, replacement parts and labor costs, not to mention the hassle of outages. , frustration and having to change your recipes and processes once you upgrade to a vending machine. When testing a juicer make sure it checks all of these boxes:
The most suitable entry-level vending machine that contains all of the above features is the M-1 commercial cold-press juicer. The M-1 is the only juicer designed for commercial use that is small enough to fit on your home counter. The M-1 is designed for juice bars and other real food and beverage businesses, so it will withstand any level of use you can throw at your home juice business.
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The good news is that all of these items can go with you when you’re ready to go to the dealership. For more information check out our free juice bar PDF.
If you feel like you’re ready to start taking orders, you’ll need a way to do that. The best way is through the online store. These days, there are many options for starting an online store. Shopify is the most used and probably the least expensive to get going. To learn more about starting an online juice store, read my articles on How to Sell Juice Online and Choosing an eCommerce Platform for Your Juice Business.
To make a good impression you will need good content. Spend a few hundred dollars and pay a professional photographer / food artist to capture your juices. It’s worth it and it will make you sell. The last thing you want is for a customer to get anywhere on your website and think “this doesn’t look very professional, I won’t buy juice from them.”
Most home juice businesses rarely stock juice. They take orders in advance and make the juice available the next day, or on a regular schedule. For example, any orders placed Monday – Wednesday will be available or delivered on Thursday, and any orders placed Thursday – Sunday will be available or delivered on Monday.
Reasons You Should Start A Juice Business Today
This method is generally acceptable if you use a juicer, because the juice usually lasts 3-5 days if you follow the shelf life guidelines for cold-pressed juice. Therefore, customers who receive juice on Monday can consume it Monday – Wednesday, and receive their next batch on Thursday.
Producing with a system like this allows you to plan your production ahead of time without having to estimate how much produce to buy and how much juice to make. It will reduce waste and reduce your production costs.
Glass versus plastic bottles is an ongoing debate, and many people agree that glass bottles are preferred, for environmental and aesthetic reasons – glass bottles feel more important and some even insist that the juice tastes better in a glass bottle (it keeps cold which could be the real reason for this). I wrote about the decision in detail in my article Plastic vs Glass Bottles.
As for size, many companies have gone from 16oz bottles to 12 oz. The low price point is very attractive to customers, and most people don’t want to consume 16 ounces of juice. To find out more about this, see my article here: Why Juices Are Low
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Juice shots are also a growing trend, and are a great way for customers to have access to high-quality green juice without spending $8-$12. The 2oz – 4oz juice shot is also a great addition to juice sales.
If you plan to offer delivery, make sure you only accept sales from a specific location or you could find yourself a full-time driver in no time! In dense urban areas, you can get a lot of customers in a small area so delivery makes a lot of sense. In more rural areas, you may want to stick to pickup only. Or pickup and direct shipping.
Starting a business can be the scariest and most rewarding thing you can do in your life. It’s not an easy decision, but we try to make the process as seamless as possible. Have questions? Call us today. Our number can be found at the bottom of our website, or you can contact us here.
I have been juicing all my life. My father built his first juicer in 1976 and founded the company Products, Inc. I have fond memories of having “cider parties” where we would invite everyone in our village to make apple juice. Until today, when I tasted the apple juice made in the press, running